Internet Marketing / 3407 posts found
The tactical shift that led to 35,000% higher visibility on LinkedIn
Sam Meller is the Head of Social for The Hustle, but we briefly got to borrow her for Masters in Marketing, because she makes everything she touches better. That’s how I got a chance to hear about a tactical content shift that led to a startling 35,000% increase in visibility on LinkedIn. When I heard this story, y’all, I threw an Asana card on our editorial calendar so fast I nearly broke my clickin’ finger. In short, it’s the cautionary tale of how even good content may not be the right content for your audience. And how, even in this […]
6 brands that brilliantly differentiated from the competition, and how you can, too
There has never been a bigger moment in history when brand differentiation was more important. The channels we relied on for growth are saturated and increasingly less effective. And with AI changing how people search and make buying decisions, the race to stand out has never been more brutal. The brands at the top of the food chain are those we associate with a specific problem. For example, if I want running shoes, I go to Hoka. For skincare, I’m a Byoma girlie, and if I’m craving apple juice, Innocent cures my thirst. But how do these brands differentiate in […]
HubSpot’s 2025 State of Newsletters Report [data from 400+ newsletter pros]
The inbox is having her moment again. Newsletters have made a full-blown comeback, and the rules of play have gotten a little more … complicated. The concept of newsletters has evolved from just sending emails to a sophisticated ecosystem of automated platforms, personalization strategies, and monetization models. To help break down the latest trends, we surveyed 400+ newsletter professionals to understand exactly how today’s creators are growing subscribers, generating revenue, and preparing for an AI-driven future. Here’s what you need to know from HubSpot’s 2025 State of Newsletters Report. Table of Contents Fast Facts about the State of Newsletters Top […]
10 best email marketing tools for financial service businesses in 2025
Running a financial-services business is about far more than moving money in and out of accounts — it’s about managing client trust, regulatory complexity, personalized advice, ongoing service relationships, and layered compliance. The challenge? CRM needs in the financial services industry are uniquely demanding. Firms must track high-value clients, nurture relationships over long horizons, monitor referrals and regulatory touches, segment based on asset classes or risk profiles, deliver timely compliance-safe email communication, and do all of this while maintaining a polished, secure, and scalable marketing system. That’s where a thoughtful email marketing tool (or CRM with strong email capabilities) becomes […]
6 best email marketing tools for cleaning companies in 2025
Running a cleaning company is about more than mops and elbow grease — it’s about managing relationships, schedules, recurring contracts, field teams, and customer retention. The challenge? CRM needs in the cleaning industry are uniquely demanding. Cleaning businesses juggle high-volume recurring work, on-the-move teams, location-based services, spot‐jobs, and varying customer preferences, all while trying to deliver consistent quality and timely communication. Generic CRMs often struggle to meet these demands: they lack effective route optimization, mobile crew updates, recurring job automation, and field-to-office synchronization capabilities. That’s where industry-aware CRMs become a solution. A properly configured CRM becomes your operational backbone.…
10 best email marketing tools for event planning businesses in 2025
Planning events is about more than venue bookings and catering — it’s about orchestrating countless moving pieces, building relationships, delivering memorable experiences, and sustaining them over time. The challenge? CRM needs in the event-planning industry are uniquely demanding. Event-planning businesses must juggle multiple stakeholders (clients, vendors, attendees, and sponsors), shifting timelines, varied event formats (virtual, hybrid, and live), and the need to both scale and personalize communications — all at once. Generic CRMs often struggle to meet these demands: they don’t always support multi-channel attendee journeys, complex registration flows, sponsor and vendor tracking, or the seamless follow-up needed to turn […]
Loop Marketing vs Inbound Marketing: How they work together
TL;DR: Loop marketing enhances inbound marketing for the AI era by adding four continuous stages (Express, Tailor, Amplify, Evolve) that use AI and unified data to personalize, distribute, and optimize content, without replacing inbound’s customer-first foundation. Layer loop onto your existing inbound assets with AI-powered personalization, multi-channel distribution, and real-time testing, starting with whichever stage addresses your biggest bottleneck. If you’ve heard about loop marketing and wondered whether it replaces the inbound methodology you‘ve spent years mastering, I have good news: it doesn’t. Loop marketing builds on inbound‘s foundation, bringing it into the AI era with personalization, multi-channel amplification, and […]
Marketing is removing barriers: Lessons from a destination marketing expert
If you think balancing your content calendar and your Monday meetings is too much, imagine if you also had to factor in superstition, literal witch trials, and being a magical mecca for millions. But it’s not all black cats and broomsticks. Today’s master oversees year-round tourism marketing for one of the US’s oldest and most history-rich towns — and also one of the largest Halloween destinations in the world. Ashley Judge Executive director, Destination Salem Fun fact: Ashley lives on the same street as the iconic Ropes Mansion (aka Allison’s house in Hocus Pocus) and gives away 1,500 pieces […]
6 best email marketing tools for consulting firms in 2025
If you run or market a consulting firm, you already know email isn’t just a channel — it’s your relationship lifeline. Your prospects don’t buy impulsively; they engage and evaluate your thought leadership, collaboration, and expertise for months. That’s why email marketing for consulting firms differs from that of B2C or e-commerce companies. You manage long sales cycles, high-value deals, and multiple stakeholders. Without the right email tools, staying top of mind can turn into a manual grind of segmenting contacts by industry, sending follow-ups, syncing data between CRMs, and tracking which campaigns actually influenced revenue. The right email marketing […]