Internet Marketing / 3036 posts found
Beyond the Golden Arches: How Two McDonald’s Marketers Win Gen Z
90% of the U.S. population has eaten at a McDonald’s over the past year. Whether a Big Mac is your drunk go-to, or you like to bribe your kids with Happy Meals on long car rides, the point holds: McDonald‘s is one of the most popular and long-lasting brands we’ve got. We all take it for granted. Except maybe we shouldn’t. There‘s a reason McDonald’s ranks among the top 10 most magnetic brands for Gen Z — surpassing Sephora, NFL, and Starbucks. And it’s not the nostalgia factor… At least, not entirely. To get to the bottom of this, I […]
Ziff Davis’s Study Reveals That LLMs Favor High DA Websites
Discover the key findings from a Ziff Davis study on LLM training data and how it can help you improve your efforts to rank for generative search features.
Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]
Let’s be honest: advertising on Facebook successfully is not easy. Its power to attract and close customers for pretty much any industry is undeniable, but that’s only if you know how to navigate and optimize the anatomy of a Facebook Ad. When it comes to creating a Facebook ad for your business, there are a lot of different things to consider. How much text is too much? What should it say? Video or image? And that’s on top of all the budget, strategy, and setup logistics. It can be overwhelming but taking it step-by-step helps. Here, we’ll do just that, […]
The Content Collaboration Framework That Earned HubSpot 6 Million Views
It wasn’t too long ago that we weren’t collaborating much across Marketing. If I published a blog post on “SEO strategy”, it became a happy coincidence if the YouTube team had covered anything similar that I could use in my post. Teams just weren’t creating content cohesively across different verticals. Let’s be honest: We’d grown too large. On the Blog team, this also meant we had limited non-organic channels to use to get our posts in front of the right audiences. Today, I’m going to pull back the curtain (sorry, I just saw Wicked) on how HubSpot’s Blog team reimagined […]
Is it Real or AI? Test Your Detection Skills [Round 4]
Think you’re good at spotting AI-generated content? Put it to the test. Between Midjourney, Lummi and the host of other AI image generators, it’s getting harder to detect AI imagery. Take this quiz and find out how good you are at finding AI in everyday images, videos, and illustrations.
Chubbies Co-founder Warns: Don’t Get Hooked on the Performance Marketing Drug
Any time an interviewee makes me ask my boss, “Can we say that in a newsletter?” you know it’s gonna be a good day. Today, we’ve got spicy takes and spicy language from a master of marketing who made his fortune selling spicy shorts. Lesson 1: Don’t get hooked on the performance marketing drug. Preston Rutherford openly admits that he made every mistake in the book when co-founding the shorts company Chubbies. So I kick off our chat by copping a line from Sheryl Crow: “What’s your favorite mistake?” “Favorite mista-a-ake.” He sings, then laughs. “Favorite. Obviously a euphemism for […]
How To Manage Old Content on a News Website
Managing old news content? Learn proven strategies to update, archive, or remove articles to boost SEO, streamline performance, and maintain site authority.
McDonald’s Secret Ingredients to Fan-Driven Marketing
When it comes to marketing, McDonald’s reigns supreme. From its catchy jingle to its famous golden arches to iconic characters and mascots, the burger chain contains many branded elements that stand the test of time. But what‘s the secret ingredient to McDonald’s continued marketing success? Director of Brand, Content, and Culture Marketing Anna Engel and Brand Marketing Manager Nathaniel Gaynor both say the secret sauce lies in its fan-driven strategy. Here‘s what marketers should take from McDonald’s unique strategy. 4 Reasons McDonald’s Marketing is Iconic 1. It sees the importance of Gen Z. It’s no secret that Gen Z has […]
Can’t Afford a Super Bowl Ad? Try These Marketing Alternatives Instead [Examples & Expert Tips]
The Kansas City Chiefs and Philadelphia Eagles face off on February 9, 2025 (6:30 p.m. ET on Fox, if it’s not on your calendar already). To get 30 seconds of ad time during the big game, brands coughed up a cool $7 – $8 million per spot. If that’s not in the budget, here are seven Super Bowl ad alternatives that will cost you a lot less. I’ve also got examples of big brands with particularly creative alternatives to Super Bowl ads, plus tips on using Super Bowl marketing strategies in your own <$7 mil campaigns. Table of Contents What […]
Create High-Impact Content Using Backward Design — Whiteboard Friday
Join Purna in this week’s episode of Whiteboard Friday as she reveals how to create high-impact content using backward design, a strategic approach that prioritizes measurement to achieve better marketing results.