Internet Marketing / 2975 posts found
3 Types of Content Gap Analysis to Outrank Your Competitors
Explore 3 types of content gap analysis to help you find high-quality content ideas, monitor your competitors, and beat their SERP rankings.
A Fishful of Dollars: What Marketers Can Learn from the Gen Z Caviar Bump
If you’re a marketer, you cannot ignore meme culture. No, I’m not talking about making tone-deaf corporate memes that shout “How do you do, fellow kids?” I’m talking about real, organic viral trends. They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. Case in point: The Gen Z caviar bump. A TikTok trend that’s helping brands tap a $465 million global market. A caviar what now? If you’re not familiar with the caviar bump, you’ll be thankful to know it has nothing to do with snorting fish roe. A […]
How Hunter Reclaimed $10K Worth of Backlinks in 30 Days [Free Google Apps Script]
Learn how Hunter recovered 66 lost backlinks in just 30 days. Find effective tactics for backlink reclamation and protect your SERP positions.
How to Use the COUNTIF Function in Excel
Excel can do more than just simple math. That’s thanks to its bevy of built-in functions and min-formulas that simplify the creation of more complex formulas. In my decade-long experience with Excel, I’ve found that one of the more useful functions is the COUNTIF function. You can use COUNTIF to count the number of cells that contain a specific value or range of values. It’s easier to use COUNTIF than to manually count yourself. How to Use the COUNTIF Function in Excel The COUNTIF function in Excel counts the number of cells in a range that meet the given criteria. […]
Diving Deep Into Marketing for Restaurants (My Takeaways)
I’m fortunate to live in a city that has a thriving restaurant scene (it’s most known for its barbecue and Tex-Mex, if that gives you any hint). And while I don’t consider myself a food connoisseur by any means, I was a food journalist in a past life, so I continue to stay on top of the latest stories and trends surrounding the restaurant industry. To do this, I follow a lot of restaurants on social media. I also subscribe to their newsletters, attend their special events, enter their giveaways, and sign up for their rewards programs. And because my […]
How Cognism Generated $441k in Revenue With Money Keywords
B2B data provider Cognism revamped its SEO strategy to focus on money keywords. Read the case study to find out how SEO generated $441k in revenue.
How to Create Strong Sales and Marketing Alignment in 2024, According to LinkedIn’s Global Product Marketing Leader
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Puppies and the park. Beach days and ice cream. Some things just obviously go together — but what if I put sales and marketing together in that list? Would you still think they worked better as a pair? More than likely, you haven’t quite considered your sales and marketing to be the “peanut butter and jelly” of your company. But sales and marketing alignment is more critical than you think. As LinkedIn’s […]
4 TikTok Predictions that Creators on the Platform Are Preparing For [Expert Insights]
Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels like every other day, a new trending sound, topic, song, or challenge is going viral. It can be hard to keep up, and I say this as a content creator and marketer whose job is to stay in tune with the latest happenings on social media. Fortunately, I and a few other creators are savvy enough to see what TikTok trends are coming to the forefront in 2024. So, if you‘re curious about what trends to look out for and […]
What You Should Know About LLMs (As a User and Marketer) — Whiteboard Friday
Whether you’re a user or a marketer, Robin will explain to you what you should absolutely know about Large Language Models.
The Present and Future of Link Building OKRs: What Success Looks Like
Link building plays a crucial role in your SEO campaigns and overall business success. Setting OKRs can help you implement the best link-building strategies and achieve your SEO goals.