Internet Marketing / 3191 posts found
How LGBTQ+ Leaders Can Market Themselves and Their Unique Assets
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Employers in today’s global marketplace want leaders who are adaptive, passionate, innovative, and critical thinkers. The key for LGBTQ+ professionals is to not see their career growth as a daunting task where they have to become something they are not. Instead, with a little bit of cultural self-esteem, individual […]
AI Content Generators: I Tested 5 of the Best, and Here’s What I Found
I‘m going to be fully transparent here. As I write this blog post, I’m on a train to the other side of my state. If you’re a busy marketer or content creator like I am, chances are you’re always on the go for your next project (figuratively or literally). You could probably use some tools to streamline or automate aspects of content marketing, saving you time and allowing you to move on to the next big thing on your to-do list. 67% of marketers say the biggest benefit of AI is its ability to create content faster. If this sounds […]
Moz AI: Introducing Augmented Intelligence
Today, we’re excited to announce Moz AI — a new set of AI-enabled tools and features you’re going to see across our products. We believe that AI-enabled tools can make you even more results-oriented, impactful, and essential. Learn more about how to use these tools in this blog post.
Adapting to the New Era of Search: SEO Changes in 2024
The reign of keyword dominance is over. How SEO is changing is about to totally rewrite the rulebook. We’re now in the world of AI, chatbots, zero-click searches, and video content. But what I love most about all these changes is that there’s finally a laser focus on users and what they truly want and need when searching online. The new landscape may feel unfamiliar, and some updates might look scary at first, but there‘s more potential there than you might think. Let’s dive into how all these SEO changes can positively impact your rankings. How SEO is Changing SEO […]
How to Use AI to Market Your Small Business [+ My Favorite AI Tools]
Being a small business is both easier and harder than ever. Yes, the competition is tough, but there have never been more AI tools that can help you in almost every segment of your business. For example, I’d long wanted to sell merchandise with my designs. However, the thought of getting started and thinking about the initial steps felt overwhelming. Turns out, I was wrong. With the help of AI tools, I got the name, slogan, and brand color suggestions in just a few minutes, and they were all stunning (more on this later). So, in this piece, I’ll show […]
30 Best Google Doodles of All Time
Remember the first time you noticed Google’s logo change into an entertaining piece of craftsmanship? For me, it was back in my awkward middle school days. My friends and I thought it was quirky, cute, and pretty darn amusing. Each day, the plot thickened as the next phase of the story unfolded (edge-of-your-seat stuff, I know). It started with a tiny cartoon UFO hovering ominously over the Google logo. Over the next couple of days, the spacecraft touched down, and a pint-sized green Martian popped out. The cheeky little extraterrestrial then hijacked the logo, strapped it to his ship, and […]
Native Advertising Strategy: How and When to Use It
I’m usually pretty irritated when I’m watching something and a pop-up blocks my view. I try to hit that x like I’m playing whack-a-mole. But when I’m scrolling through social media and see something that tells a story or makes me laugh, I’ll stop and watch no matter who posted the content — a person or a brand. That second kind of advertising is called native advertising. There’s usually a small label telling me if a post is sponsored content, but that’s less important to me than the quality of the content. Brands who master native advertising strategy create relatable […]
26 Marketing Jokes to Tell at Your Next Meeting
Whether you’re delivering a huge presentation or hosting a webinar, a touch of humor works like a charm to delight your audience. Plus, a joke here and there can convey a fun and creative company culture. I always use marketing jokes as an ice-breaker to start a conversation in a group or keep things breezy in the middle of a serious discussion. No matter how corny you sound, you can catch people’s attention and create a fun impression — especially when you’re cracking niche jokes about marketers. I’ve rounded up 26 marketing jokes that you can keep up your sleeve […]
4 Insights From the Google Leak — Whiteboard Friday
In this Whiteboard Friday, Tom touches on four particular insights gleaned from the recent Google documentation leak.
26 Company Swag Ideas Employees Will Actually Like
Research shows that company swag can be a highly effective tool for boosting engagement. In fact, in one recent study, 61% of survey respondents agreed that promotional products help build brand awareness, and 58% reported that they loved getting swag. That being said, through my experience as the head of marketing at two different tech companies, I’ve found that not all swag is equally well-received. What does it take to make sure that you invest in creating swag that people will actually like? In this article, I’ll start by explaining what company swag is and how to order it, and […]