Internet Marketing / 3409 posts found
Understanding B2B2C Marketing: A Comprehensive Overview
As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. However, I have also found that some terms, including “B2B2C marketing,” might seem to be overly complicated at first, but turn out to be much easier to understand once you investigate them. In this post, I’ll guide you through what B2B2C marketing is and how it works, as well as provide a few examples of popular and effective B2B2C marketing strategies. Table of Contents What […]
New Product Development Process: Everything You Need to Know
If you need a refresher — or a first-time lesson — on the new product development process, you’ve come to the right place. In trying to understand for myself how to generate a new idea and bring it to market, I found so much vague advice scattered around that I decided to reach out to product development pros to round up their tips for success. And with a cache of information in hand, the path to propelling a product from idea to launch got much clearer. The first major lesson I learned from the pros is that whether you’re a […]
What Is Keyword Intent and How Does It Impact Your Conversion Rate?
Keyword intent is the key to understanding your audience’s needs. Discover how to decode search queries and deliver exactly what they’re looking for.
My Advice for People of Color Looking to Break Into Tech
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Switching careers can be daunting for anyone, but the challenges can feel particularly overwhelming for people of color. The tech industry, while brimming with opportunities, presents unique hurdles that must be navigated with determination and strategic planning. The path is riddled with obstacles, from battling imposter syndrome […]
The Ultimate Guide to Event Marketing for Business in 2025
At the start of the COVID-19 lockdown, my previous employer was just weeks away from its annual conference, and our event marketing efforts were in full swing. After a year of promotion, we never expected our plans, let alone the entire world, to get shut down. But if I learned anything during that time, it’s just how valuable those events were. While we can see people’s faces through video calls and hear their voices over the phone, there’s something about being in the same room IRL (or in real life, if you will) that just hits differently. And that’s why […]
The Ultimate Collection of 200+ Best Free Content Marketing Templates (BIR NNP)
Whether it’s writing a blog post, designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you’ve never done it before. Luckily, content marketing templates can make things easier. These templates can help with design and inspire you as you develop various processes to reach potential and existing customers. Instead of trying to master how to create every type of content in existence, cut down on stress and inefficiency. Get inspired by our collection of free, customizable content creation templates. Below is a list of each type of content […]
How to Use Facebook: A Beginner’s Guide
Since I first signed up for an account in 2008, Facebook has changed quite a bit. Back then, a large majority of people were still asking, “What is Facebook?” and my bio literally said, “Check out my MySpace; it’s way better than this.” Over the years, the social media giant has evolved at breakneck speed and likely will continue to adapt swiftly for as long as it exists. If you need a refresher on how to use Facebook for marketing your business or you want to sign up for a personal account, check out this in-depth explanation of how to […]
How to Turn Virtual Teams into Tight-Knit Communities: Radha Agrawal’s Proven Tips
Our master this week once led 40,000 people in one massive virtual dance party for Oprah. (Oprah!) As someone whose dance moves resemble a malfunctioning robot, I’ll admit that the concept sounded incredibly awkward to me. But watching the vids made me realize Agrawal is onto something: People are desperate for connection. Radha Agrawal is a community architect, public speaker, and entrepreneur, and she helps businesses (like Meta, Nike, and Campbell’s) create stronger communities within their workplaces. She’s also the founder of DAYBREAKER, a morning dance party in 33 cities around the world. Let’s jump into her three tips for […]
Podcasting for Business Growth: How I Built a 7-Figure Business While Staying True to Myself
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Sometimes people start podcasts out of curiosity, the need to flex a creative muscle, or the drive to tell their story. But what happens after that initial experiment can be powerful: podcasting can create transformative business growth and consistent profit. When people refer to podcasts as a ‘hobby’, they’re missing so much about what they can do for the entrepreneur, creative, side-hustler, storyteller, and ideator. In fact, podcasts generated over $2 billion in ad revenue in 2023 alone. The […]
How the HubSpot Blog Built a Freelance Writing Program That Actually Makes Great Content
When I started working with freelancers, I’d experience a sinking feeling when a first draft hit my inbox. Would this piece be any good? Or, would I be rewriting an entire article myself to get something usable? Or perhaps, I found a gem — a freelancer who would make my day with a light edit, strong writing, and a grasp of the subject matter at hand. I would do anything in my power to make them happy. Please don’t leave me, I’d whisper to my laptop as I typed a praise-filled thank you email. Four years later, I’ve cracked the […]