Internet Marketing / 2975 posts found
Link Building for Lawyers: 10 Strategies to Help You Win in SERPs
Looking to improve your law firm’s presence in SERPs? Learn effective link-building strategies for lawyers to boost your search engine rankings.
19 Types of Blogs that Make Money in 2024 [+Examples]
Blogging is an attractive and creative outlet for sharing your unique perspective. Besides adding value to your audience, blogging helps you turn your passion into income through several monetization methods. In this post, you’ll learn how to monetize a blog and see examples of the most popular (and lucrative) types of blogs that will inspire you to get started with your own blog. How do blogs make money? What blogs do people want to read? 19 Types of Blogs That Make Money Popular Blog Examples How do blogs make money? Like any labor of love, blogging is still labor. The […]
3 Tips on Launching a Kickass Podcast, from My First Million Producers
The pandemic birthed a rise in puppies, planting flowers in Animal Crossing, and podcasts — with 1.1m+ shows launched in 2020 alone. But soon, the podcast phenomenon plateaued. New podcasts decreased a year later, and in 2022, fell by 80%. 😬 Would you ride this rollercoaster? Be honest. Source: NiemanLab Does this mean the podcast train has left the station? No more tickets available to savvy hosts and sultry voices? Not at all — your podcast just can’t suck. Luckily, podcast geniuses Darren Clarke (executive producer of My First Million) and Kal Elsebai (HubSpot’s senior manager of podcast strategy) shared their tips […]
The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)
Marketing seems simple, but it gets more complex as you break it down. If you don’t already know about marketing careers, scanning jobs online could convince you that this isn’t your dream job. But marketing is fun. Marketing a company is essentially grabbing a bullhorn and saying, “Hey! We love this company, and here’s why you should, too.” Marketing is also incredibly dynamic and diverse. It offers positions for people of all strengths. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We’ll show you […]
What Is Content Writing? Plus 12 Tips to Take Your Content to the Next Level
Content writing can mean many things. Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella. So, what is the actual definition of content writing? Content writing is creating and editing written content for the internet. That means blog posts, articles, social media posts, website copy, etc. What unifies all these types of writing is the purpose. Content is intended to be consumed, and writers create written content that enriches the connection between a […]
SEO-Driven Content Architecture — Whiteboard Friday
Does all of your content come together in a structure that allows it to be scaled? Learn how to accumulate organic traffic, clicks, keyword rankings, and drive conversions by creating SEO-driven content architecture.
Social Media Copywriting: Expert Tips for Composing Text on 5 Different Platforms [Bookmarkable]
Most of us know that nailing social media copywriting and maintaining an active social presence is essential to a brand’s marketing strategy. After all, over 90% of marketers say that social media is essential to their business. And yet, managing it continues to be a source of frustration for many. That’s understandable — there are many moving parts to a successful social media strategy. There’s knowing the right frequency with which to post. There’s the measurement of any ROI on these efforts. And there’s determining what the heck to post to each channel. Different channels have different audiences, peak times, […]
I Took a Deep Dive Into ASO Marketing. Here’s What I Learned.
Confession — I have a long history of skin allergies. Recently, I’ve been searching for an app that would let me track all the cosmetics that I use (or plan to) to spot ingredients that could potentially cause skin irritation. I was overwhelmed with the options. I eventually found the “one,” but it got me thinking — how much work did it take from the app creator to make it rank at the top of search results? As a marketer, I asked myself: What ASO marketing strategy did they use? And what makes or breaks an app’s ranking if there […]
Buyer Persona 101: Tips and Examples to Create Yours
In the eight years of my marketing career, I’ve always believed that good marketing ultimately boils down to how well you know your buyers. For me, creating buyer personas has been key to truly understanding the person on the other side of the screen. These fictional profiles have helped me understand what makes my buyers tick, what keeps them up at night, and what they need to succeed. But creating buyer personas isn’t a game of guesswork. You need a strong strategy to make accurate and nuanced personas. In this article, I’ll share my framework with examples to help you […]
What To Do After You’ve Exhausted Your High-Intent Keyword List
Reached the end of your high-intent keyword list? Discover advanced SEO strategies to identify untapped opportunities and amplify organic traffic.