Internet Marketing / 3185 posts found

Carving a Career in SEO — How NOT to Get Taken for a Ride

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Learn how to not get taken for a ride when starting your career in SEO. Jo writes about her experience working client-side, in an agency, and freelancing.

11 Best Advertising Management Software for 2024

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As a marketing manager at HubSpot, I’m always looking for tech tools that are easy to use and save me valuable time in my day. And when it comes to advertising management software, I have some non-negotiables, like integration, automation, and advanced reporting. If you work in advertising and haven’t been using ads management tools (or even know what they are), you could be missing a trick. In this blog post, I’ll talk about what ad management is, outline high-quality advertising management software, and explain why they’re beneficial for all businesses. Let’s dive in. Table of Contents What is Advertisement […]

8 Prep Steps for Better Local Business Client Meetings

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Discover eight essential steps to elevate your local business client meetings from mundane to meaningful. With the right preparation, consultations can be opportunities for living and learning well!

The Rise of Rewatch Podcasts & Nostalgia Bait

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Ever feel like Hollywood is stuck on rewind? Sequels, reboots, remakes — it’s all a bit … well, repetitive. And it’s not because Hollywood is unoriginal or out of ideas. It turns out that we, as the audience, crave the comfort of revisiting what we know and love. Barbie and Top Gun? Enough said. I also noticed that rewatch podcasts have been super popular lately and wanted to understand why. So, I dug into the whole “nostalgia bait” thing and talked to marketers to discover what makes this trend so hot. What is a rewatch podcast? The rewatch podcast is […]

Combining SEO Data to Make Smarter Marketing Decisions — Whiteboard Friday

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Join us in this Whiteboard Friday as we delve into the art of combining various data sources. Discover why this holistic approach is crucial for prioritizing tasks and gaining invaluable insights, and learn practical tips for seamless data integration.

5 Simple Ways to Improve Your Pricing

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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the 5 years I’ve run Nudge, I’ve interviewed dozens of experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. In this blog, I reveal their top five pricing tips. 5 Secrets About Pricing Recently on my podcast Nudge, a guest told me a secret about pricing. “The truth,” Melina Palmer said, “is that pricing isn’t really about the price.” Instead, it’s everything around the price. The framing, the offer, […]

7 Ways SEO and Product Teams Can Collaborate to Ensure Success

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Discover key strategies for SEO and product teams to collaborate effectively, from joint UX optimization to unified performance metrics.

How to Write AI Content Optimized for E-E-A-T

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Worried that your AI content might spook your users or not meet Google’s standards? Use this guide to build trust and authority into your AI content.

Regaining Trust: Lessons Learned From Losing a Local SEO Client

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Discover the three reasons why Joy lost a local SEO client, and how she remedied her mistakes and rectified the situation. Learn more from Joy at MozCon 2024.

Boost Your Revenue: Amy Porterfield’s Tips for Adding a Digital Course to Your Business

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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Digital courses can be a game-changer for your bottom line, whether you’ve been in business for ten years or ten days. But if you’re like many of the folks I work with, you might be wondering where to start when adding a digital course to your business. My name is Amy, and I coach entrepreneurs on how to use smart marketing strategies to grow their businesses. One of my specialties is creating digital courses — it’s something I’ve done […]
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