Internet Marketing / 3303 posts found
Four Differentiated Marketing Tactics Using Community and Audience
Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they’re valuable for marketers. In the latest episode of Marketing Against the Grain, we experimented with ChatGPT to develop a differentiated marketing strategy for acquiring the first 1,000 customers for a hypothetical SaaS product. We aimed to bypass common ‘best practices’ and instead iterate on ideas that deviated from the norm or offered us a fresh angle, while still enabling us to quickly scale. While the real-time integration of AI […]
This Writing Technique Turns Your Copy Into a “Mind Movie”
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Months before Beau was born, my sister — herself a mother of three — recommended we put a “NoseFrida” on our registry. “It’s this rubber tube,” she said. “One end goes in the baby’s nose, the other goes in your mouth. Then you suck.” I laughed. Being childless at the time, this was a shocking concept. “It’s clean,” she said, “there’s a booger-catcher thing in the middle.” I laughed again. “Nothing goes in your mouth.” I looked at my […]
Catering to User Behavior Shifts During Times of Economic Turbulence — Whiteboard Friday
Emma shares how to cater to user behavior shifts during times of economic turbulence using thorough research and user journey mapping.
Why is Community Management Important?
If you‘ve seen other posts I’ve written about community management, you know I used to manage a Facebook community for a TV station where I worked as a digital journalist. My experience gave me first-hand knowledge of why community management is important and why brands should invest in it. Don’t believe me, well consider this: 86% of social media marketers believe having an active community is critical to brands’ success on social media in 2024. Furthermore, 60% say their companies are already building such communities. Still not convinced? Keep reading, and I‘ll share five reasons community management is integral to […]
How to Prove the ROI of Community Management (According to Experts)
In a perfect world, my car would run on starlight and dreams, fries would taste good reheated, and we would never be asked to prove the ROI of community management. Unfortunately, that’s not the world we live in — so I reached out to 3 different community management experts and asked how they show the value of their community. Below, I’ll share their best tips for communicating ROI to your stakeholders. (We’ll tackle the fries thing another day.) But first, it helps to know what you’re up against… Table of Contents Why is it so stinkin’ hard to show the […]
Top 10 Best Rank Tracker Tools of 2024
It’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design) and also ranks well on Google. As someone who writes website copy for a living, I work closely with search engine optimization (SEO) consultants to ensure that the copy speaks directly to the audience while remaining optimized for search engine rankings. Because algorithms and search patterns are always changing, there’s no such thing as a perfectly optimized website. But over the years, I’ve seen a variety of tactics — the good, the bad, and the ugly, if you […]
How I Develop Successful Link Building Strategies for My Clients
Does developing a link building plan sound daunting? Steal the blueprint I’ve used to create successful link building strategies for my clients.
My Top 5 Local SEO and Marketing Takeaways From MozCon 2024
Tips applicable to local business marketing were wonderfully plentiful at this year’s MozCon. Today, Miriam shares the takeaways that rang bells and lit bulbs for her.
How Much Does It Cost to Start a Blog in 2024? (A No-Fluff Breakdown From a Serial Blogger)
Confession: I’m squatting on probably 10 different blogs and even more URLs. What can I say? This marketer gets a bit idea-happy — but how much does it cost to start a blog that I can afford this quirky habit? Lucky for people like me, starting a blog costs next to nothing, which is surprising considering its power. Blogs are still one of the most effective ways to share thought leadership, drive traffic to a website, build a brand, and market a business today. And in my day, I have started and successfully managed many with little to no budget. […]
Optimizing for AI Overviews
In this Whiteboard Friday, Garrett discusses AI Overviews and how to optimize your SEO strategy for this new super-charged AI-powered search ranking snippet.