Internet Marketing / 3324 posts found
How to scale your hypergrowth marketing team from 5 to 25 people using this template
In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe for disaster. The lean marketing team that got a business off the ground is not the same team that will help it scale. Trust — as a serial marketing team of one, I’ve experienced the fallout firsthand. Failing to evolve your marketing team during hypergrowth can lead to overwhelm, poor quality work, and missed goals, but how exactly do you structure it for growth? The template shared in this article will help you scale from five to 25 people without […]
Marketing without the cringe: Jayde Powell on Gen Z audiences
I am “just threw out my back while turning to adjust my seatbelt” years old, so I was especially excited to talk to Jayde Powell, who’s made a name for herself as a bit of a Gen Z whisperer. I am also chronically online, so I’m aware of a lot of the Gen Z slang/memes/jokes that wend their way through the fiber optics. But does that mean I should start addressing Masters in Marketing newsletters, “Heyyyy besties!”? (Don’t worry, I’m not going to start doing that; it’s safe to hit that subscribe button below.) Powell is also one of our […]
How to reduce marketing tool sprawl without losing the functionality you need
Marketing teams today are drowning in software. The 2024 Marketing Technology Landscape revealed a staggering 14,106 martech products available, representing 27.8% growth year-over-year. But here’s the uncomfortable truth: marketers estimate they waste an average of 26% of their budgets on ineffective channels and strategies, with about half of respondents saying they misspend at least 20% of their budgets. Businesses using 15+ marketing apps can consolidate to a unified platform without losing functionality while reducing costs and improving team efficiency. This isn‘t about sacrificing capability — it’s about strategic consolidation that maintains 95% of your functionality while dramatically cutting waste. And […]
What Is Google AI Mode? — Whiteboard Friday
In this week’s episode of Whiteboard Friday, Tom introduces us to Google’s AI Mode, a new tab in Search that offers a conversational, ChatGPT-like experience with longer-form AI-generated responses and the ability to ask follow-up questions. Learn how the “query fan-out” technology works, its current limitations, and what it could mean for the future of search and content visibility.
4 best CRMs for higher education in 2025
With college enrollment trending downward and experts anticipating a “demographic cliff” in 2025 — having a higher education CRM is absolutely vital to ensuring a thriving institution. A CRM is key to attracting and retaining students, ensuring enrollee success, and fostering relationships with alumni and donors. The University of Wyoming boosted enrollment by using HubSpot Smart CRM, with 60% of one year’s incoming class having come through a HubSpot landing page somewhere along their journey, proving just how powerful the right CRM can be. Below, we’ll explore four higher education CRMs, providing you with feature comparisons, pricing details, and implementation […]
4 best CRMs for wholesalers in 2025
Spreadsheets and manual processes can hold back your wholesale business from growing. As wholesalers face increasing pressures to deliver faster, maintain accurate inventory visibility, and provide exceptional customer service, the right CRM becomes essential for success. A CRM helps wholesalers streamline operations, from managing volume-based pricing to tracking shipments across multiple channels. That‘s why we’ve compiled this list of the best CRM software for wholesalers, complete with feature breakdowns, pricing comparisons, and implementation guidance. Below, we’ll explore solutions including HubSpot, Pepperi, Prospect CRM, and Zoho. Unipart, a global provider of supply chain solutions, grew its pipeline from millions to billions […]
How to add HTML embed codes to your website [quick tip]
As a digital marketing consultant, I spend a lot of time promoting website content on social media. But what about promoting your social presence via your website? Embedding enables you to do exactly that. I’ll often use this tactic for video content as a way to repurpose it and increase its reach. So what’s the process for embedding external content on your site? It differs slightly between platforms depending on where you’re pulling the content from, but the basic steps are mostly the same. Let’s take a look at how to add HTML embed codes to your site and the […]
5 best healthcare CRM software in 2025
There‘s more to healthcare than the visit itself. Whether you’re a doctor’s office, dental practice, or senior living facility, you know that consistent, personalized communication is key to meeting patients’ changing health needs. In fact, it’s what patients prefer. Research by global healthcare company Abbott found that 72% of patients want more personalized care. But keeping patients’ protected health information safe is a requirement, not just a nice-to-have. A good healthcare CRM will protect sensitive information and help you use it to power more personalized communications and stronger relationships with your customers. Healthcare company Santagostino used HubSpot Smart CRM to […]
4 best pharma CRMs in 2025
Managing relationships across healthcare professionals (HCPs), healthcare organizations (HCOs), and complex regulatory requirements makes choosing the right CRM critical for pharmaceutical companies. Whether you’re tracking drug samples, coordinating clinical trials, or ensuring compliance, pharmaceutical companies benefit from CRM systems with features that support their specialized workflows. This guide examines four leading CRM solutions that help pharmaceutical businesses streamline operations and build stronger relationships with healthcare stakeholders. We‘ll compare essential features like regulatory compliance tracking, sample management, HCP engagement tools, and multichannel capabilities. You’ll discover how each platform addresses industry-specific…
Condé Nast marketing leader shares her framework for destroying your imposter syndrome
When I spoke to this week’s master in marketing, I was surprised at how seamlessly she had combined her two professional loves, digital marketing and life coaching. I’ll admit to having been skeptical about life coaching in the past, but this conversation changed my mind. As a life coach, she developed a framework she calls the Three See’s — more on that below — that can help any marketer up their game. Meet the Master Sheena Hakimian Senior director of digital consumer marketing at Condé Nast and certified life coach Fun fact: Sheena’s journey to becoming a life coach began […]