Internet Marketing / 3359 posts found
F*** Traffic: How To Prioritize Conversion Over Vanity Metrics
Clicks are down—now what? Learn how to shift focus from traffic to conversions and prove SEO value with revenue-led strategies your stakeholders will love.
Content Syndication: What it is & how to do it successfully
Content syndication is the secret to getting your excellent content in front of more people. Instead of posting your content on your site only, content syndication requires repurposing content across the web. Yes, the exact same content. And no, it’s not a duplicate problem, providing you correctly publish content on secondary websites using canonicals. I’ll get into this in more detail later. Content syndication is something I do for a handful of clients; some don’t need it, others can’t handle the additional workflow. Those who use it can benefit from increased traffic, more eyes on the content, increased brand awareness, […]
HubSpot’s Transactional Email Pricing Guide — Essential Business Communication Add-On
HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations, password resets, and account updates through a dedicated IP address. With seamless CRM integration and unlimited sends that don’t affect your marketing contact limits, Transactional Email ensures reliable delivery of critical customer communications. Here‘s what you need to know about HubSpot’s Transactional Email add-on as of 2025. HubSpot Transactional Email Add-On Pricing Overview HubSpot Transactional Email is available exclusively as a premium add-on for Marketing Hub Professional and Enterprise customers: Component Monthly Cost Requirements What’s Included Transactional…
Microsoft Excel: Easy guide for beginners with formulas and more
Microsoft Excel know-how is so expected that it hardly warrants a line on a resume anymore. But how well do you really know how to use it? Marketing is more data-driven than ever before. At any time you could be tracking growth rates, content analysis, or marketing ROI. You may know how to plug in numbers and add up cells in a column in Excel, but that’s not going to get you far when it comes to metrics reporting. Do you want to understand what pivot tables are? Are you ready for your first VLOOKUP? Aspiring Excel wizard, read on […]
How to get more followers on your business Instagram
With more than 1 billion monthly active users, Instagram is one of the most essential social media platforms for marketers and business owners to connect with their audience. If you’re new to the platform, you’re probably wondering how to get Instagram followers who are genuinely interested in what your business has to offer. Growing your following takes time and attention, but there are a few things you can do right now to build your Instagram platform. Let’s dive into the steps you can take to tap into your audience on Instagram and increase your follower count. Table of Contents How […]
How HTML, CSS, and JavaScript work together in web design
Do you need to learn HTML, CSS, and JavaScript in web design when you can easily create websites with AI-powered tools? That’s a question that stopped me in the tracks because there’s no easy answer. Still, for someone whose first taste of web design was with Macromedia Dreamweaver, I’ll say it helps to know how websites are put together. Even if you’re creating landing pages with advanced tools like HubSpot’s AI website generator, you never know when you’ll need to manually change the font, layout, or animate a particular web element. And knowing the web fundamentals — specifically HTML, CSS, […]
How to blend web analytics and digital marketing analytics to grow better
When I started in content marketing in 2013, my digital marketing analytics strategy was refreshing Google Analytics to check if page views were up. Traffic climbing meant we were winning; traffic dropping meant panic mode. Over many B2B SaaS roles, I learned that tracking traffic alone can‘t answer the question every exec asks: “Is our marketing actually working?” I’ve sat in countless meetings where no one had a clear answer. Most teams are stuck in the “more traffic is better” mindset, but traffic only tells part of the story. If you want to know what’s really driving results, you need […]
Will The Anti-Monopoly Ruling Crack Open Google’s Data?
Wondering how the latest news around the Google Antitrust ruling will impact search and SEO? Dr. Pete breaks down the final Google antitrust remedies as determined by the court and how this landmark ruling will reshape search and SEO over the next five years. Learn what Google must give up, what penalties it avoided, and what’s next.
Why your AI-generated content sounds like everyone else’s (and 4 ways to fix it)
There’s a challenge brewing for businesses everywhere. Content is becoming virtually indistinguishable online, and it all boils down to the latest industry disruptor: AI. It’s no secret that AI adoption is reaching top speed across many aspects of life and work. Forbes predicts that by the end of this year, 378 million people will be using AI. While these tools are more accessible than ever, this also defines a growing problem — everyone has access to the same resources. The universal ability to prompt ChatGPT or your favorite LLM for the same output, over and over again. Unremarkable AI-generated content […]
Why Every Team Needs a Content Engineer [MozCon 2025 Speaker Series]
Drowning in low-quality AI content? Discover why every team needs a Content Engineer to scale trustworthy content with AI—without sacrificing quality.