Internet Marketing / 3348 posts found
How to Hire a Community Manager
So, you want to hire a community manager to help raise brand awareness for your company and better connect with your consumers. There‘s just one problem: You’re not sure how to hire a community manager. What qualities should you look for when hiring? Where can you find a community manager? Why do you even need one? Well, you‘ve come to the right blog because I’m about to explain all of that and more. Keep reading to learn everything you need to know about how to hire a community manager. Why hire a community manager? 81% of consumers need to trust […]
Free vs. Paid Online Communities: Which Is Right for You? [Expert Tips]
A key decision when creating an online community is whether it’ll be free for members to join or if they’ll have to pay to access it. And, the model you choose can have a significant impact on how you end up running your community. This piece will be all about free vs. paid communities — I’ll explain what each one is, the pros and cons to each model, and dive into expert tips for choosing between the two. Table of Contents Free vs. Paid Online Communities Free Online Community Paid Online Community Owned Online Community Freemium Online Community How to […]
6 Types of Community Management (+ Tips from the Experts Who Manage Them)
Jenny Sowyrda, manager of community strategy and operations at HubSpot, shared a great analogy with me about community management: “As the community manager, you’re hosting a party. At first you have to welcome everyone, take their jackets, and offer them food or a drink. But once more guests start to arrive, you can make connections amongst guests who have things in common, and you can slowly pull back … to just being in the background.” Love it. It’s also worth noting that the party may look a little different based on the types of community management out there. So, let’s […]
6 Community Management Trends To Know in 2024
Brands build online communities around their target audiences. As consumer preferences change and technological advances offer more and more opportunities, community management strategies change alongside them. In this piece, I’ll go over community management trends to be aware of in 2024 and how you can adapt them for yourself. Community Management Trends in 2024 1. Hyper-Personalization A community management trend I’ve noticed most often is hyper-personalization, and I’m not surprised by this: Consumers’ expectations for personalized experiences have reached an all-time high, and this desire has grown within online communities. Consumers, including myself, want to feel connected to the brands […]
6 Types of Online Communities Your Brand Should Consider Investing In This Year
When I started thinking about the different types of online communities that exist, I felt like the possibilities were endless. After all, new communities pop up every day. Some are free, some are paid. Some are public, some are exclusive. However, based on what I know about community management, there’s a smart way to categorize these communities based on your brand’s engagement goals. Here’s a list of the main types of online communities for your inspiration. Top 6 Types of Online Communities Disclaimer: Some communities may overlap across categories or share similarities with each other. For example, a brand community […]
Four Differentiated Marketing Tactics Using Community and Audience
Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they’re valuable for marketers. In the latest episode of Marketing Against the Grain, we experimented with ChatGPT to develop a differentiated marketing strategy for acquiring the first 1,000 customers for a hypothetical SaaS product. We aimed to bypass common ‘best practices’ and instead iterate on ideas that deviated from the norm or offered us a fresh angle, while still enabling us to quickly scale. While the real-time integration of AI […]
This Writing Technique Turns Your Copy Into a “Mind Movie”
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Months before Beau was born, my sister — herself a mother of three — recommended we put a “NoseFrida” on our registry. “It’s this rubber tube,” she said. “One end goes in the baby’s nose, the other goes in your mouth. Then you suck.” I laughed. Being childless at the time, this was a shocking concept. “It’s clean,” she said, “there’s a booger-catcher thing in the middle.” I laughed again. “Nothing goes in your mouth.” I looked at my […]
Catering to User Behavior Shifts During Times of Economic Turbulence — Whiteboard Friday
Emma shares how to cater to user behavior shifts during times of economic turbulence using thorough research and user journey mapping.
Why is Community Management Important?
If you‘ve seen other posts I’ve written about community management, you know I used to manage a Facebook community for a TV station where I worked as a digital journalist. My experience gave me first-hand knowledge of why community management is important and why brands should invest in it. Don’t believe me, well consider this: 86% of social media marketers believe having an active community is critical to brands’ success on social media in 2024. Furthermore, 60% say their companies are already building such communities. Still not convinced? Keep reading, and I‘ll share five reasons community management is integral to […]
How to Prove the ROI of Community Management (According to Experts)
In a perfect world, my car would run on starlight and dreams, fries would taste good reheated, and we would never be asked to prove the ROI of community management. Unfortunately, that’s not the world we live in — so I reached out to 3 different community management experts and asked how they show the value of their community. Below, I’ll share their best tips for communicating ROI to your stakeholders. (We’ll tackle the fries thing another day.) But first, it helps to know what you’re up against… Table of Contents Why is it so stinkin’ hard to show the […]