Internet Marketing / 3326 posts found
How An NBA Marketer Brought the Brooklyn Nets to Paris (& What Marketers Can Learn from Him)
In our first edition of Masters in Marketing, a brand-new HubSpot Media newsletter designed to bring you tips from the top marketers each week, I spoke with Ron Goldenberg, VP of International Marketing & Innovation at BSE Global — who runs international marketing for the Brooklyn Nets and Barclays Center. Goldenberg has plenty of impressive accolades, including bringing the Brooklyn Nets to Paris and launching the #ThankYouVince campaign to honor former NBA superstar Vince Carter. Keep reading to hear why you need to take big swings in marketing, how Goldenberg matches insights with instinct, and his fascination with global brands […]
Google’s Navboost Queries and Brands in SEO
Are you still sleeping on brand as a ranking factor? Explore Tom’s detailed takeaways from the Google leak, with an emphasis on understanding Navboost queries, a click-based ranking system, and branded search.
27 Copywriting Examples From Businesses With Incredible Copywriters
Knowing about copywriting is great, but nothing beats excellent copywriting examples at your fingertips. When I need to get inspired, it helps me to look at examples of great copy. This can help you smash any creative block and write fast – whether you need to crank out website updates, product copy, or blog posts. Below, I’ll show you 27 inspiring copywriting examples from businesses who hired incredible copywriters. Jump ahead to the examples you’re looking for: Marketing Copy Sales Web Copywriting Sales Product Copywriting Sales Brand Copywriting Sales Social Media Copywriting Sales Ad Copywriting Sales Page Copywriting 1. Omsom […]
The Top 13 Paid & Free Alternatives to Adobe Illustrator of 2024
Adobe Illustrator is a popular tool for designing vector graphics, logos, icons, and more. I personally love using Adobe Illustrator to make personalized images for my small business and my website, such as favicons and logos for social media. Yet, it can be tough (or impossible) to justify Adobe Illustrator’s steep $239.88/year pricing. I also discovered that I didn’t even need all the features included in that price. So, if you’re looking for some alternatives, I’ve compiled a list of thirteen cheaper or even free options that you can use instead of Adobe Illustrator. Whether you’re a small business owner, […]
How to Create a B2B SEO Strategy in 9 Steps
If I were to name one thing that I’ve learned throughout the years as a content marketer, it’s that strategy always comes first. Otherwise, you face the risk of chaos. You either end up writing on random topics that don’t fit your intent and personas well, cannibalize your existing SEO keywords, or run out of ideas. Also, considering AI and Google’s bold modifications of their search engine, you can’t operate without a solid plan in today’s landscape. In this piece, I’ll tell you how you can create an SEO B2B strategy and share tips from B2B marketing experts. Table of […]
How to Actually Be Better Than Your Competitors in the Eyes of Choosy Customers
Learn how to outperform your competitors by targeting and satisfying choosy customers. This blog post guides you through identifying specific customer needs, analyzing competitors, and optimizing your content and marketing strategies.
Writing a Lead Nurturing Email? See My Essential 7 Tips to Get It Right
“Lead nurturing is like gardening,” says Banish Angural, founder of Banish Media. “It’s about time, relevance, and a favorable environment to expect the growth from the seeds you have sown.” And as a B2B marketer, I couldn’t agree more. B2B products and services take time to sell. It’s difficult to take a prospect from not knowing about your company to making a sale without warming them up. That’s why lead nurturing emails are one of the most effective ways to enhance your sales funnel and email marketing strategy, decrease marketing costs, and increase conversions. In this post, I’ll walk you […]
Is Email Marketing Inbound or Outbound? 10 Examples & Top Differences
In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. It’s fascinating to see how opinions differ on this topic, even among professionals. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives. So, I’ll dive deep into what inbound and outbound emails are and how they differ. I’ll also share some examples and insights from other experts. Table of Contents What is inbound email marketing? What is outbound email marketing? […]
UTM Tagging for Google Business Profile — Whiteboard Friday
In this Whiteboard Friday, learn about UTM tagging for Google Business Profiles with Claire Carlile Rees.
Mastering Writing Samples for Jobs: Insight and Tips From My 9-Month Job Hunt
Almost a year ago to the day, I found myself job hunting for the first time in a decade. It was unexpected. I didn’t have a current resume or a writing sample for job applications. Frankly, I was in over my head. And the market was ruthless. If you’re reading this feeling the same way: There is light at the end of the tunnel. Layoffs have been rampant in recent years, especially amid COVID-19 recovery. In the United States, unemployment sits at 4% — the highest rate in two years. But, at the same time, 270,000 jobs were created just […]