Internet Marketing / 3303 posts found
On Writing a Tagline (and Pitching It, Too)
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Peggy, Lou, and Dawn are characters on Mad Men, the 60s period drama about one of Madison Avenue’s most prestigious, albeit fictional, advertising agencies. Peggy is one of the firm’s copywriters, responsible for writing (and pitching) ad copy. Lou is her boss, the creative director. Dawn, a secretary, keeps everyone organized. The trio are meeting about a new account, a watch company called Accutron. “Oh,” says Peggy. She’s looking at Lou. “You didn’t pick a tagline.” “Sure, I did.” […]
How to Optimize Your Place of Worship’s Google Business Profile to Create a Warm Welcome
Ongoing efforts with elements like updates, photos, and review responses show that your institution is an active, welcoming one that cares to be found and chosen by neighbors. Learn how to optimize your place of worship’s Google Business Profile with Miriam’s eight tips.
This Newsletter Growth Trend Is Straight from Wall Street
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. So you’re cruising along on Instagram, and see an ad for a newsletter that grabs your attention. You give the ad a click, and enter your email to subscribe. That publisher has aced everything up until that point with: An enticing message on their ad Placed in front of you on the right platform A landing page that got you to convert But after you click “subscribe”, something a little different happens… SparkLoop’s co-registration widget. Tricky dicky. This publisher (who you only know from […]
I Tested 9 Popular AI Image Generators. Here’s the Scoop for Marketers
Part of the reason I went into marketing is because I love creating. It’s also why the topic of the best AI for images intrigues me. I love writing (surprise), cooking, design, and photography. I also used to paint and sew. But thanks to artificial intelligence (AI), you no longer have to be a lifelong creative to turn an idea into a visual reality. AI image generators help anyone create visuals that are weird, wonderful, and … weirdly wonderful. (Remember the Willy Wonka debacle in Glasgow?) But how exactly do they work and what’s the best AI image generator for […]
The Ultimate SEO and PPC Integration Playbook — Whiteboard Friday
Learn how to integrate SEO and paid search into your marketing strategy in order to avoid unnecessary spending, have a unified brand message, and achieve sustainable long-term growth.
Get Past the ATS With These Resume Templates [+ Tips]
I can honestly say that, so far in my career, I’ve never witnessed such a high competition for marketing roles on LinkedIn, both full-time and freelance, as now. And I’ve seen countless comments and got tens of email replies from hiring managers, saying that they’re overwhelmed as they’ve received over a hundred applications. No wonder that to make sense of it all and spot relevant candidates, companies are looking for ways to streamline the recruitment process. For them, applicant tracking systems are a blessing. However, for some inexperienced candidates, they can feel like a nightmare. Luckily, getting past these automatic […]
Getting Your Customers Back: 10 Examples of Effective Re-Engagement Emails
I’ve been breathing life into email campaigns since 2007 when the iPhone was the newest thing on the block. Even though the learning resources for email marketers have evolved since then, I still have countless re-engagement email examples in my inbox which don’t prompt me to, well, re-engage. While getting ignored by your subscribers is bad enough, if too many subscribers do the same, you may end up damaging your sender reputation, which may encourage email service providers to treat your messages as spam. Since you obviously don’t want that, I’ll explain everything you need to know about email re-engagement […]
That’s a Wrap: The MozCon 2024 Day Two Recap
And… that’s a wrap! Catch up on the second and final day of MozCon 2024 in this day-two recap.
Is it Worth Using ChatGPT to Write Your Resume? Let’s Find Out
ChatGPT this, ChatGPT that. Well, I’m here to add to the AI noise (but in a good way, I promise). I’ve seen a lot of discourse on LinkedIn about ChatGPT resumes and other professional use cases for AI. Since the job market is on fire right now, I decided to do a little digging myself to see how helpful ChatGPT really is for resume writing. Table of Contents Should you use ChatGPT to write your resume? How to Use ChatGPT to Write a Resume How to Use ChatGPT to Update Your Resume ChatGPT Resume Example Best Practices for ChatGPT Resumes […]
Diving Into the Future of Digital Marketing: The MozCon 2024 Day One Recap
Dive into the future of digital marketing, and discover the key takeaways from our speakers in this day-one recap of MozCon 2024.