Internet Marketing / 2975 posts found
5 Ways to Use Facebook Search as a Marketer (Even Though Facebook Graph Search is Gone)
Confession: Back when Facebook first rolled out Graph Search in 2013, I was a little disappointed. The conversion path for someone to actually go from Facebook Graph Search to my business page to my website was so long it was improbable many would complete it. Turns out I wasn’t the only one who was disappointed. Facebook Graph Search had some limitations. So when Facebook solved the mobile problem and added keyword functionality in 2014, marketers (and investigators) were elated, using Facebook Graph Search extensively. However, amidst privacy concerns in 2019, Facebook quietly removed much of the functionality around its Graph […]
The HubSpot Culture Code: Creating a Company We Love
Several years ago, we published a public beta of the HubSpot Culture Code slide deck. This deck started out as an internal document, and as a company who values transparency, we decided to share it with the world. Like HubSpot, the Culture Code is a perpetual “work in progress,” so we’ll update it periodically. To date, we’ve updated it more than 25 times, and what you see below is our latest version. The presentation has been very well received, with more than 5 million views so far. (Thank you!) HubSpot is growing. We have about 73,400 customers and more than […]
2024 Creator Economy Predictions
Content makes the world go ’round (at least for marketers), but it can’t create itself. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. Chances are, your brand has worked with creators in the past and likely will again. Currently valued at $250B, the creator economy is expected to reach $480B by 2028. This growth is fueled by increased cash flow from brands and higher demand for content. Per a recent study by IAB: 44% of advertisers plan to increase spend with content creators in 2024 Brands anticipate increasing creator content budgets by […]
65 Examples of Corporate Business Babble — and What to Say Instead
Business jargon has long dominated corporate conversations, complicating straightforward discussions. My colleague Shannon and I tackled this issue a few years back by creating Business Babble Bingo—a playful yet enlightening game. This game was our subtle rebellion against the meaningless buzzwords dominating meetings, presentations, and websites. But despite the time elapsed, the problem of business jargon still muddles communication. So, this article demystifies a few of the most overused phrases. We’ll replace them with simpler alternatives to determine if you’re an experienced “thought leader” or new to the business world. Embrace this transformation for a definite “win-win” outcome. 65 Examples […]
21 Royalty-Free Music Sites to Help You Make the Perfect Video Soundtrack
In video marketing, choosing the right soundtrack can be the difference between a video that grips your audience from start to finish and one that they can barely get halfway through. Not just any music will do, and knowing where to find the best royalty-free music sites is helpful. Play a fitting soundtrack or jingle in your video to grab your audience’s attention and evoke the specific emotions and feelings you want them to associate with your brand. Neglect the musical aspect of your video, and people will think less of your brand. Fortunately, we found 21 royalty-free music sites […]
How Will SGE Impact Your Organic Traffic?
Zach discusses Google’s Search Generative Experience, including a step-by-step template that will allow you to estimate the traffic losses or gains your site may experience.
The Surprising Metric that Matters Most for SERP Rankings in 2023 (Hint: It’s Not Authoritativeness)
Google uses 200+ ranking factors when determining the search results. How do you ensure that your website gets more visibility and, thus, higher SERP positions? What is the ultimate metric that can make or break the rankings? Is it the domain authority, content quality, page speed, or mobile readiness? While many SEOs will argue that authoritativeness is the main factor for higher rankings, surprisingly, it’s not. Table of Contents What Factors Affect SERP Rankings The Metric that Matters Most: Trustworthiness How to Improve Trustworthiness 4 Tips for Improving Your Ranking What Factors Affect SERP Rankings SERP is an acronym that […]
Influencer-Founded Food and Beverage Brands: Are They Good Business?
I’m writing this while sipping coffee made by Emma Chamberlain’s French press. The 22-year-old YouTuber is not only Gen Z’s favorite influencer, but also a big-time entrepreneur. Her coffee brand, launched in 2020, took off among young coffee lovers (and even tempted me, a not-so-young coffee lover). It got me thinking: Has food and beverage become the new playground for creators and influencers? So I looked into a few players: Source: Company websites Turns out they’re doing pretty well – some even minting billions. Prime, Logan Paul’s energy drink, is primed to exceed $1.2B in annual sales Feastables raked in $10m in chocolate […]
Navigating the AI Revolution: 7 Essential Insights for Marketers in 2024 [Expert Opinions]
From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year. With all the information out there, it can be difficult to even know how to understand and implement AI. In my role on the AI Marketing Solutions (AIMS) team at HubSpot, I’ve seen first-hand how integrating AI can directly improve campaign metrics. My proudest moment so far was when I launched an AI-personalized email writing workflow that saw a 38% lift in overall CTR (click-through-rate) compared to our traditional campaigns. Now, you might be wondering, how can you get similar […]
40 Interests That Deserve a Place on Your Resume
Early in my career, my boyfriend (now fiancé) was helping me write my resume. I asked to see his and noticed he included personal interests. He’s an engineer, so seeing hobbies like basketball and video games stood out to me. I asked him why he chose to include these, and he said, “I wanted a little more personalization to my resume and want [recruiters] to know me as a person beyond a piece of paper.” And apparently, he’s not alone. According to a study by Standout CV, one in four people include hobbies and interests on their resumes. Suppose you’re […]