Internet Marketing / 3041 posts found
What Is Content Writing? Plus 12 Tips to Take Your Content to the Next Level
Content writing can mean many things. Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella. So, what is the actual definition of content writing? Content writing is creating and editing written content for the internet. That means blog posts, articles, social media posts, website copy, etc. What unifies all these types of writing is the purpose. Content is intended to be consumed, and writers create written content that enriches the connection between a […]
SEO-Driven Content Architecture — Whiteboard Friday
Does all of your content come together in a structure that allows it to be scaled? Learn how to accumulate organic traffic, clicks, keyword rankings, and drive conversions by creating SEO-driven content architecture.
Social Media Copywriting: Expert Tips for Composing Text on 5 Different Platforms [Bookmarkable]
Most of us know that nailing social media copywriting and maintaining an active social presence is essential to a brand’s marketing strategy. After all, over 90% of marketers say that social media is essential to their business. And yet, managing it continues to be a source of frustration for many. That’s understandable — there are many moving parts to a successful social media strategy. There’s knowing the right frequency with which to post. There’s the measurement of any ROI on these efforts. And there’s determining what the heck to post to each channel. Different channels have different audiences, peak times, […]
I Took a Deep Dive Into ASO Marketing. Here’s What I Learned.
Confession — I have a long history of skin allergies. Recently, I’ve been searching for an app that would let me track all the cosmetics that I use (or plan to) to spot ingredients that could potentially cause skin irritation. I was overwhelmed with the options. I eventually found the “one,” but it got me thinking — how much work did it take from the app creator to make it rank at the top of search results? As a marketer, I asked myself: What ASO marketing strategy did they use? And what makes or breaks an app’s ranking if there […]
Buyer Persona 101: Tips and Examples to Create Yours
In the eight years of my marketing career, I’ve always believed that good marketing ultimately boils down to how well you know your buyers. For me, creating buyer personas has been key to truly understanding the person on the other side of the screen. These fictional profiles have helped me understand what makes my buyers tick, what keeps them up at night, and what they need to succeed. But creating buyer personas isn’t a game of guesswork. You need a strong strategy to make accurate and nuanced personas. In this article, I’ll share my framework with examples to help you […]
What To Do After You’ve Exhausted Your High-Intent Keyword List
Reached the end of your high-intent keyword list? Discover advanced SEO strategies to identify untapped opportunities and amplify organic traffic.
I Took a Deep Dive Into the Marketing Funnel, Here’s What I Learned
Ever felt the thrill of coming into work only to notice that plenty of new leads have started signing up for a product demo through an article or asset you’ve created? I can tell you, from personal experience, that few things give you as strong of a motivation boost as this. After all, it’s proof that you must be doing something “right.” That said, it takes a lot of time to work out where to find your target audience. A lot of it comes down to building the right marketing funnel strategy, i.e., deciding what types of collateral to use […]
Search Engine Marketing (SEM): Ultimate Guide + Expert Tips
Search engines are a part of daily life. Set up your search engine marketing correctly, and it can also be a part of your daily business growth. Search engine marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While you must employ organic strategies to attract traffic over the long term, sometimes you can’t properly compete on the search engine ranking pages without putting money behind it — and that’s where SEM comes into play. For instance, consider what happens when I type “hiking boots” into Google: REI clearly has an […]
Duplicate Content Issues on Your Website? Easy Ways to Find and Fix Them
It’s easy to be fooled into thinking SEO is just about link building or ranking first for specific keywords. While those are important factors, and staying up on best practices is essential, resolving duplicate content issues should be your top priority. Often, the hidden cause of lost rankings and decreasing traffic isn’t that someone else does better at link building or keyword optimization. On the contrary, the problem lies in finding and fixing issues on our sites that prevent searchers from finding us. And when it comes to duplicate content, the devil is in the details — finding it and […]
Weird Words in English: 100+ Terms You Need to Know from 2023 and Beyond
In 2023, the Oxford English Dictionary again updated its lexicon, adding 80 new weird words and phrases. From technological jargon like “Bitcoin” and “Deepfake” to colloquial gems such as “Bestie” and “Binge-Watching,” the OED continues to capture the ever-evolving tapestry of the English language. The words newly added not only reflect technological advances but also capture the cultural zeitgeist. They tackle everything from the trivial — like “First-World problem”— to the more contentious, such as “Techlash.” The dictionary‘s embrace of such diverse terminology means there’s something in this year’s list for everyone. You‘re bound to react whether you find these […]