Internet Marketing / 3039 posts found
Content Planning and Budgets: Getting Ready for the Year Ahead
With the right approach to content planning and budgets, you can ensure that the money you invest in your content marketing strategy is well-defined, fully accounted for, and aligned with helping you reach your goals.
What’s Google Sandbox? Everything You Need to Know
The alleged existence of a Google Sandbox is one of the more debated topics amongst web and SEO experts. The presiding theory is that the sandbox effect is when “Google temporarily reduces the page rank of new domains, placing them into what is referred to as its sandbox, in an effort to counter the ways that SEOs attempt to manipulate Google’s page ranking by creating lots of inbound links to a new web site from other web sites that they own.” In other words, just like you wouldn’t take advice from a toddler too seriously, Google may not trust you […]
Our Favorite Marketing Campaigns of 2023
It was an interesting year to be a marketer. Expectations were high, budgets were low, content moved at the speed of light, and marketers had to make magic happen through it all. As 2023 comes to a close, I polled the HubSpot Media Team to see what their favorite marketing campaigns of the year were. Check out the full run-down below. HubSpot Media’s Favorite Marketing Campaigns of 2023 The Barbie Movie Let’s start with the obvious: Barbie owned the first half of 2023. To promote the summer blockbuster, Warner Bros. and Mattel teamed up to execute one of the most […]
7 Expert & Data-Backed Trend Predictions for 2024
It’s that time of the year… We asked a few badass colleagues and expert Trendsters what they think will be huge in 2024. Here’s what they said: 1. Niche Sports Sara Friedman, Senior Writer of The Hustle Pickleball has grown into a national craze, with courts and other related businesses popping up everywhere. In 2024, more niche sports will follow. Source: Google Trends, six-month rolling average Games like badminton, racquetball, croquet, and spikeball will see increased popularity through activity bars, facilities, and clubs. These sports will be used to fill vacant shopping malls and offices that are too difficult to flip […]
User Signals as a Ranking Factor & US vs. Google
Explore the debate of whether or not user signals are a ranking factor in this article with Tom Capper.
Stock Markets and Social Media? Absolutely!
This year, global social media users swelled to a record-breaking 4.9 billion. Statistics like these suggest that social media stocks may be a great investment opportunity — but what are the best social media stocks to invest in? Social media is big business. One recent report valued the industry at a whopping $231 billion. It’s also an incredibly complex market, with countless platforms, technologies, and companies all doing their best to stay competitive in this rapidly evolving space. This article explores how to invest in social media stocks, what social media can tell us about the broader economy, and which […]
The Complete Guide to AI for Amazon Sellers in 2024
Over 60% of Amazon sales are made by independent sellers, with most running small to medium-sized businesses. AI for Amazon sellers has the potential to help smaller sellers close the distance between themselves and more prominent brands even more. But here’s the catch: You must know how to use AI effectively. For this guide, I share my first-hand experiences as a content manager for a large e-commerce marketplace. I also share insights from Amazon sellers who use AI in multiple business areas. AI and the Amazon Marketplace How AI Has Helped Amazon Sellers Building an AI strategy for Amazon AI […]
2024 SEO and Content Trends: Top Predictions from 27 Industry Experts
Discover the top SEO and content predictions amongst 27 industry experts for the coming year.
How to Plan a Seasonal Marketing Campaign: A 5-Step Guide
Every year has built-in opportunities to boost sales, increase brand recognition, and bolster customer relationships. Seasonal marketing is the key to aligning your outreach with special times of the year, like holidays and events, to capitalize on increased consumer enthusiasm. A well-executed seasonal marketing campaign will increase sales and strengthen the emotional connection between your brand and your audience, which is a recipe for dedicated, lifelong customers. Pulling off a standout seasonal marketing campaign requires hard work, creativity, and a little know-how — but don’t fret, I’m here to help. Read on to learn all about seasonal marketing, check out […]
What’s Holding AI Adoption Back in Marketing? [New Data]
Adoption of any new technology can take time, and this is especially true when the technology is complex. The rapid explosion of artificial intelligence tools has already changed how most marketing teams operate — but there are still some factors that are holding marketers back from fully embracing AI. In our 2023 State of AI Report, we dove deep to understand how marketers are already using AI, and what barriers are causing hesitation for marketers who have been reticent to adopt this advanced technology. We’ll review statistics and predictions for the future of AI in the marketing sector. AI Use […]