Internet Marketing / 3302 posts found
20 Free & Paid Small Business Tools for Any Budget
Free and paid tools for small businesses save time, streamline operations, and, importantly, save money. From my experience running a small business, I know it doesn’t always feel productive to invest time and money into a new tool, but the advantages far outweigh the disadvantages. I know how overwhelming it can be to choose the right tools, so I’ve compiled a list of 20 free and paid tools for small businesses. There’s something for every budget, and where I’ve tried and tested them, I’ve given you my unbiased review. Table of Contents Why Do You Need Small Business Tools? Types […]
Everything You Need To Know About Podcast Advertising and Sponsorships
As a content growth and innovation leader for HubSpot, I know how important it is to find impactful ways to expand your brand’s reach. In my experience, one of the more effective and underrated channels for marketers is podcast advertising. Outside of work, I’m an avid podcast listener. I’ve been persuaded to test out a new product recommended by my favorite hosts. That’s especially true if I’ve been listening to a show for years. There’s a degree of parasocial trust that pushes me over the edge. So podcast advertising can be effective, but knowing where to start with podcast advertising […]
The Ultimate New Hire Onboarding Guide That Actually Works
My first time getting hired — a college internship — wasn’t exactly memorable. Honestly, there wasn’t much of a new hire onboarding process at all. Instead, my boss gave me a brief rundown on how the organization was structured, what my role entailed, and what my first assignment would be. By the time I got to my cubicle, I was feeling pretty unprepared and even frustrated. Who was on my team? Wasn’t I supposed to meet them? What do I even do? While I may have been a lowly intern, my experience wasn’t unique. Ultimately, your new hire onboarding experience […]
How to Start a Cover Letter That Gets You Your Dream Job
Thousands of other job seekers are applying for your dream job. So, if you want to get hired, you must learn how to start a cover letter that makes you stand out from the crowd. As someone who’s written several cover letters — including the one that landed me my dream job at HubSpot — I’ve found that a compelling cover letter introduction makes the hiring team excited to know more about you. That’s something a resume alone won’t do for you. Today, I’ll show you how to start a cover letter that hooks employers at first glance. Table of […]
25 Top-Notch Product Landing Page Templates
Over the course of my career as a marketing executive, I’ve found that an effective product landing page template can be a vital resource. After all, a landing page is a great way to turn traffic into conversions — but not all pages are created equal. In this article, I’ll start by going through a number of product landing page examples, exploring the wide range of templates you can use to get started crafting your own landing page today. Then, I’ll offer some of my favorite, tried-and-true best practices for creating a winning landing page. 25 Free Professionally-Designed Landing Page […]
How to Create a Marketing Calendar You’ll Actually Use
No matter what type of business I’ve worked for over the years, my team has always stressed the importance of a marketing calendar — and then never made one. A marketing calendar is essential to keeping a team organized and productive, but creating and maintaining one can be intimidating without the right guidance. So, if you’re reading this hanging your head in shame, don’t worry; this is a safe space. And today, we’re breaking the cycle. Let’s unpack how to create a marketing calendar you’ll actually use. What is a marketing calendar? A marketing calendar is a schedule of […]
The Future of Content Success Is Social
What good is winning the algorithm if you’ve lost the human? What would happen if you were OK with sacrificing a high ranking to get more people to thank you for how much you educated them? In this article, discover Wil’s two new approaches to SEO and content using social media.
What Most Brands Miss With User Testing (That Costs Them Conversions)
I’m an inclusive marketing consultant and the founder of Thompson Media Group. A former client of mine recently forwarded me an email he’d received from a market insights company he’s subscribed to. The insights the company had included in this particular email was about “The Top 5 Ranked TV Sitcoms in U.S. History” according to consumers. My client’s message to me was one of disbelief at the results, writing, “According to who?”. He couldn’t believe a representative base of respondents came up with the very homogenous top 5 list. For my client, his questioning the results presented in the email […]
10 Best Design Collaboration Software & Tools for Creatives
Even the most creative people know the most innovative projects get done when you work as a team. However, working as a team can be difficult without the right tools to streamline and organize your workflows while keeping everyone informed. So, to help you work more efficiently with your team, I rounded up 10 of my favorite design collaboration software and tools you can try. Let’s get into it! What is design collaboration software? Best Design Collaboration Tools That I Love 1. Asana2. InVision3. Figma4. Typeform5. Notion6. Miro7. Trello8. Balsamiq9. Simplified10. Visme With the right collaborative tools and software, you […]
March Core Update & Spam Updates: Four Major Trends
Explore the aftermath of Google’s March Core Update and Spam Updates and uncover four major trends shaping the search landscape.