Internet Marketing / 2970 posts found
The Complete Guide to Education Marketing
Looking to grow your company’s reach? Education marketing is the answer. Here, you can grow demand for your product, services, or institutions as more people choose online education. The data speaks loudly: The global e-learning industry is set to reach $457.8 billion by 2026. How do you develop your first education marketing campaign? How much money and time do you need to invest? What is the whole range of benefits? In this guide, you’ll learn the fundamentals of education marketing. Understand the steps of building an education marketing strategy, as well as get actionable tips. Table of Contents What is […]
The Car Fire That Sparked Millions of Impressions for Stanley
A car fire ignited a viral marketing moment for the Stanley brand. On November 15, TikTok user @danimarielettering posted a video showing the aftermath of her car catching on fire. Though the car was totaled, her Stanley Quencher tumbler was intact and still had ice in it. @danimarielettering Thirsty after you catch on fire? @Stanley 1913 is like no problem i gotchu #fyp #carfire #accident #stanleycup ♬ original sound – Danielle The video quickly went viral and has gone on to rack up more than 84 million views. Two days later, Stanley President Terence Reilly stitched Danielle’s original video offering […]
Local Business E-E-A-T: Real-world Examples of How This Works
Explore tons of real-world local business examples to help you plan out your own full menu of E-E-A-T opportunities.
Logo Color Schemes: 25 Examples + Tips From HubSpot’s Brand Team
Choosing the right logo color scheme for your brand can make a significant impact on memorability and awareness. In fact, 75% of people recognize a brand by its logo, and 45% identify brands based on their brand colors. Simply put, your brand colors matter. Whether you’re going through a rebrand or starting your business from scratch, here’s some inspiration for logo color combinations that you can use to create a memorable brand icon. Understanding Color Theory and Meanings 25 Logo Color Scheme Examples Understanding Color Theory and Meanings Before we dive into brand logo color combinations, it’s important to understand […]
When Not to Use Artificial Intelligence in Digital PR
In the field of public relations, the human touch remains essential and irreplaceable. Learn when not to use artificial intelligence in digital PR.
How To Do Representation in Marketing the Right Way (+ Consumer Perspectives)
Welcome to Breaking the Blueprint— a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Representation matters. We hear this over and over again. And most people agree. However, not all representation is created equal, and this is important to recognize, especially to ensure your efforts in including more people in your marketing are received positively rather than being met with frustration and […]
AI Marketing Campaigns Only a Bot Could Launch & Which Tools Pitch the Best Ones [Product Test]
If you’re like most marketers, you’ve tried out a generative AI tool. You’ve played around with ChatGPT to generate headlines. Yet, these fragmented use cases don’t capture the full power of deploying AI strategically. In five years, many companies will be creating AI marketing campaigns. According to McKinsey & Co., 90% of commercial leaders believe their organizations should use generative AI often, yet only 20% do. While individual teams are testing AI in small ways, most teams aren’t comfortable enough with the technology yet to use it for higher thinking or strategy. Let’s take a look at how to create […]
Whiteboard Friday Recap 2023: AI Edition
The topic of Artificial Intelligence has dominated the industry over the past year, and our Whiteboard Friday presenters in 2023 did not shy away from answering many of the questions we all have.
16 Landing Page Statistics For Businesses in 2023
Are you eager to uncover the latest insights into landing page statistics? Well, you’re in for a treat. In July 2023, we surveyed 101 seasoned marketing and advertising experts from various corners of the United States to learn more about the latest trends for landing pages. Landing pages, often hailed as the gateway to online success, play a pivotal role in today‘s digital landscape. They are the crucial bridges that connect potential customers to your brand’s offerings. A well-crafted landing page can differentiate between a fleeting visitor and a devoted customer. In this article, we‘ll not only uncover the invaluable […]
Making the Most of Electronic Resumes (Pro Tips and Tricks)
I’ve submitted hundreds of electronic resumes throughout my career. These digital job applications hold so much weight in the job search process. It’s always nerve-wracking to make sure I’m doing everything right. I always ask myself: Does this meet the submission requirements? Did I use the right font? Will my resume surpass the employer’s applicant tracking system (ATS)? If you’ve also wanted to ensure you have the highest chance of standing out and securing an interview, here’s how to make the most of electronic resumes. Table of Contents What is an electronic resume? The Benefits of Electronic Resumes How to […]