Internet Marketing / 3185 posts found
How to Make Your Brand Stand Out When Amazon’s Your Marketing Competitor
Last week, I was looking for a new yoga mat on Amazon. Being someone who plays it safe, I usually go for Amazon Basics. So, I found a lovely blue mat for about 20 dollars and added it to my cart. I almost entered my card details when I spotted a beautiful purple mat with a similar price and great reviews. Despite all the awesomeness, I hesitated because the brand was unfamiliar. But curiosity got the best of me, so I checked out the seller’s site. The offer and number of positive comments were too good to pass up. Finally, […]
Cancellation Email Examples I Love (For Your Inspiration)
The best-case scenario is that a cancellation email turns a churned subscriber into a retained customer. But that’s not all the cancellation email can do. Recently, I canceled a subscription. The truth was, I wasn’t entirely satisfied with the company, and someone else could do the same thing for the same money. I left. Within hours, I received a very polite email from customer service, which made me feel valued. They offered a discount, and I felt they were very understanding. I admit it wasn’t enough to encourage me to sign up again, but it did allow the subscriber/software “relationship” […]
How to Create the Most Basic Google Business Profile Video with Canva, Even If You’re Not Great At This Stuff!
Miriam takes you through how to create engaging videos step-by-step using Canva. Let your local business come to life on film!
Did You Get This? 14 Unprofessional Email Mistakes I’d Avoid at All Costs
Dear Sir/Madam: If your inbox is like mine, it’s full of emails that sound like either a nineteenth-century love letter or a text message from a teenager. To be fair, this isn’t anyone’s fault. As a society, we simply don’t teach email etiquette or retrain professionals as standards change. If you were fortunate enough to take a Business Writing class, you likely learned salutations (“Dear Sir/Madam,” “To Whom It May Concern,” “Cordially,” etc.) and how to format a cover letter and write a formal complaint. But as for everyday emails? You’re on your own — until now. I’ve compiled the […]
I Asked ChatGPT to Write 3 Marketing Job Inquiry Emails — Here’s What I Got
As a full-time freelancer, I’ve sent out hundreds of job inquiry emails. While I also reply to freelance role ads, I know first-hand that you can win some of the best projects by being proactive and running outreach. In fact, that’s how I started cooperating with some of the world’s most renowned brands. Just because a company you’ve got your eyes on hasn’t advertised a role doesn’t necessarily mean they’re not open to bringing the right person on board. Your job, however, is to grab their attention and show why you’re a good fit for the organization. Sound a bit […]
Use ChatGPT to Build a Customer Journey for Your Website — Whiteboard Friday
Find out how to use ChatGPT to help you build out a customer journey for your website in this Whiteboard Friday episode with Grace Frohlich.
7 Marketing Questions Teams are Asking in 2024 (+Data & Insights)
In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahead, knowing how to lead your team to success seems daunting. When I’m in these situations, I take a deep breath and go for a walk to clear my head. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. Knowing the customer, assessing user preferences, and knowing what to measure drive our field. The right marketing questions can help you find these essential answers. So, […]
Everything You Need to Know About Webinar Marketing
Webinars are a great way to teach customers about your offering or share helpful tips with your audience. They’re low-cost and generate engagement. Plus, they provide your sales team with leads from your signup form. Everybody wins — that is if people actually attend. Webinar marketing is essential to getting those numbers up and your mission out. During my eight years in marketing, I learned several best practices for hosting a successful webinar. That includes how to build a marketing campaign that gets participants through the digital doors. We‘ll explore best practices below. Then, we’ll create a mock campaign to […]
8 Email Disclaimer Examples I Love (For Your Inspiration)
If I reach the footer of an email in my inbox, it usually means one of two things: 1) The email was so engaging I read all the way to the end (that’s rare), or 2) I scrolled down to unsubscribe. There, sandwiched between social icons and the company logo, lies the humble email disclaimer. An email disclaimer is a legal statement that protects the sender from some legal liability. Legal disclosures may seem like the least exciting part of an email marketer’s job, but violating regulations can be costly. I’m going to show you the types of email disclosures, […]
How Your JavaScript Can Benefit Your SEO
If you’ve ever been to a stunning, interactive website that makes you simultaneously want to throw confetti in the air and share it with your friends, there’s a good chance it was built with JavaScript. In fact, any site that uses Google Analytics (and other tracking tools) or features interactive elements or web applications also uses JavaScript, a nearly omnipresent coding language. The possibilities are limitless. The downside? If done wrong, it can tank your SEO. So, how can you use JavaScript SEO to your advantage and boost your search performance? Let’s dive in. What is JavaScript SEO? How to […]