Internet Marketing / 2969 posts found
The 8 Types of Emails That Get the Most (And Least) Engagement, According to Marketers
I send the HubSpot Marketing Emails every day, so I’m pretty familiar with the types of marketing emails marketers can leverage. However, which ones gain the most engagement and which do not? To answer that question, and to pass that knowledge on to you, we ran a survey with Glimpse, asking marketers which types of emails achieve the highest performance. Here’s what I found: 4 Types of Emails That Get the Most Engagement The four emails get the most engagement, according to our latest Glimpse survey. 1. Multimedia Emails Multimedia emails include videos, photos, GIFs, and other elements to make […]
Is Social Media Dying? What That Could Mean for Marketers
The social media boom of the last decade is over. It’s not that people are no longer using social media — they are. They’re just using it less, and engaging differently. In 2022, the average daily time spent on social media declined globally leading to a drop in organic reach for brands and creators. Per GWI, 54% of people use social media to connect with friends and family, and 27% of people use social media to keep up with news. What they aren’t necessarily hopping on social media to do is be sold to. However, social media platforms need users […]
How Brands Can Cash in on the “Joyconomy”
Let’s face it, we could all do with a little lighthearted fun once in a while. Last June, I and the Trends team discovered that adults were increasingly searching what we called “kidding around terms:” like “fairytale bedrooms for adults,” “adult pigtails,” and the funny list continued. As it turns out, the party was just getting started: from our follow-up research, we’re seeing consumers continue their search for positivity and jubilance. And, brands are taking notice. Here are three trends we’ve been watching in the “joyconomy” space. 3 Joyconomy Trends to Watch 1. Playful Brand Expansions Over the past two years, […]
How to Slow the Heck Down When the World’s Speeding Up
“Move fast and break things” was the motto of generation Zuck. And while we’ve seen notable progress from this mantra, we’ve also been left with a ton of broken sh*t. The biggest casualty? Ourselves — and our teams. Subscribe to Trends Change Whiplash is Real Before we dig into how to slow down, it’s important to recognize why we’re feeling the way we are, AND — most importantly — that the readers of this post are absolutely not alone. In 2022, 72% of employees across industries reported feeling overwhelmed by change in their workplace. Since then, things have only accelerated. […]
How to Give a Great Presentation (+ Expert Tips)
In your career as a business professional, there’s a good chance you’ll be asked to give a presentation, be it in the office or at an event. So we’ve spoken to experts across several industries who shared some presentation tips that can help you overcome the fear of public speaking, which affects 75% of the general population. In this piece, you’ll also learn the elements of a great presentation and the breakdown of a real-life TED talk that encompasses most of the tips provided by experts. Table of Contents What makes a presentation great? Presentation Tips to Follow Presentation Tips […]
Ensure a Flawless GA4 Setup and Ongoing Tracking Functionality
Discover actionable steps to ensure your GA4 is optimized for long-term tracking success, empowering you to make informed decisions and drive business growth.
Take Personalized Marketing to a New Level: 14 Brand Examples
One great example of personalized marketing is the Charles Duhigg New York Times article titled, “How Companies Learn Your Secrets.” Charles wrote this article as a sequel to a public showdown. In this incident, a furious father stormed a Minnesota Target store to demand why his teenage daughter received coupons for baby products. Later, the father found out his daughter was pregnant. It turns out the retailer was able to predict her pregnancy and personalized the promotions she received. How? The retailer collected (completely legally) and analyzed a ton of data. Creepy or great marketing? We’re still asking ourselves that […]
8 Brainstorming Tools Marketers Need to Try in 2023
We’ve all been there: staring intensely at the screen, willing ideas to come to our minds.When words or ideas aren’t shooting out of our minds or fingertips, we know we’ve entered a writers’ block rut. This is where brainstorming tools come in. By helping us generate and organize ideas, they can help both individual marketers, or teams who are always brainstorming. With features like virtual whiteboards, mind maps, and voting systems, today’s brainstorming tools foster efficient idea generation and collaboration among team members, regardless of their physical location. In this post, we will cover: AI Brainstorming Tools Collaborative Brainstorming Tools […]
How Private AI Tools Will Help You Supercharge Your Advertising Strategy, According to Experts at Mekansim
While AI is a hot topic as of late, it’s been around for a long time. At our agency, Mekanism, we are seeing beyond the hype and exploring how AI will impact all aspects of marketing, including research, strategy, creativity, and performance. And one area poised for disruption? Advertising. Here, let’s explore how private AI tools can transform your advertising strategy. An AI Tool is Only as Powerful As the Data You Provide Through our adoption of AI tools there’s one common trait we’ve noticed in our evaluations: There’s nothing inherently special about many of the AI tools out […]
How to Leverage Content and AI-powered Tools in Your Content Writing
Find the balance between using content and AI tools and human expertise to create high-quality content that connects with your audience and ranks higher in the SERPs