Internet Marketing / 2877 posts found

AI in Graphic Design: The Pros, Cons and What it Means for Designers [+ Expert Insight]

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Several months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall, a graphic designer, read the post, and I‘ll just say he wasn’t thrilled about it. “[Expletive] logo generators? We’re doomed,” were his exact words. I ended that blog post by clarifying that businesses should use actual graphic designers when designing their logos to stand out. And I stand by that, so hopefully, that gave him more faith in humanity and our friendship. That said, I wanted to ask my friend for his perspective on AI in graphic design. So, here are some […]

What Are the Best Alternatives to Google? How Brands Can Succeed Off Google Search

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When I think back to my school days when we were asked to complete research papers using good old-fashioned books from the library, and I genuinely don’t think I could do that today. I’ve become so accustomed to the wide accessibility of information on the Internet that I’m willing to do anything to maintain that access, including risking inaccurate information or an inefficient experience. And I’m not the only one who feels this way. In HubSpot’s Consumer Trends study surveying more than 700 consumers in January 2024, 78% of consumers said they search for brands online using a search engine […]

Transform Your Marketing Game and Boost Your Income With the New Moz Affiliate Program

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Ready to take your digital marketing to new heights? Discover how partnering with Moz can amplify your success. Learn about exclusive tools, earning opportunities, and expert resources waiting for you. Curious? Read on to unlock your potential.

13 Tips for Creating Videos for Instagram Like the Brands You Love [+ Examples]

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Creating videos for Instagram has to be one of my favorite marketing tasks. From in-feed videos to Reels, Instagram Live, and Stories, marketers like you and me have so many fun opportunities to get creative and to make things even better — they actually work. According to recent HubSpot Research, marketers rate Instagram the #1 social media platform for video ROI, engagement (likes, shares, etc.), and leads. And I’ve seen this first-hand, both professionally and personally. In this article, I’ll detail everything you need to know about posting and creating video content on the platform and share actionable tips I […]

How to Thrive as an Immigrant in Tech: Tips for Your Job Search

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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I moved to the United States exactly a decade ago. I’ve been saying this a lot lately — perhaps my brain is still adjusting to this milestone. I remember when a friend once said, “I plan to stay in this country for 5 years.” At the time, I thought, “Five years is a lot; I’ll definitely be here for much less.” Well, ten years have passed, and I’m still in the San Francisco Bay Area — this is the […]

I Tried Creating a YouTube Channel Using Only AI

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Recently, I came across a viral video from Jensen Tung, a talented creator on our HubSpot Creator Network. In the video, Jensen created a YouTube channel using only AI! He made it look easy, but is it? I had to see for myself and document my own experience. So, read this blog post to follow my own journey of creating a YouTube channel using only AI! Let’s go. Using AI to Find a YouTube Niche Before I can create anything, I need to figure out my niche. What is my channel about? Like Jensen, I’m using ChatGPT to ideate and craft […]

The 9 Best Marketing Frameworks You Need to Know

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Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand. Before using a marketing strategic framework, my efforts often felt scattered, with no real direction. But once I started implementing these frameworks, things started to click. Suddenly, my campaigns were more focused, organized, and way more effective. I noticed the sky looked bluer, and the flowers smelled sweeter. Well, maybe that last part isn’t true, but everything seemed to run much more smoothly. A good marketing framework doesn’t just give you clarity: it turns your entire strategy into a […]

SEO Content Has a Packaging Problem — Whiteboard Friday

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In this episode, Bernard explains why SEO content has a packaging problem, introducing concepts such as perspectives to help address the issue.

Understanding B2B2C Marketing: A Comprehensive Overview

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As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. However, I have also found that some terms, including “B2B2C marketing,” might seem to be overly complicated at first, but turn out to be much easier to understand once you investigate them. In this post, I’ll guide you through what B2B2C marketing is and how it works, as well as provide a few examples of popular and effective B2B2C marketing strategies. Table of Contents What […]

New Product Development Process: Everything You Need to Know

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If you need a refresher — or a first-time lesson — on the new product development process, you’ve come to the right place. In trying to understand for myself how to generate a new idea and bring it to market, I found so much vague advice scattered around that I decided to reach out to product development pros to round up their tips for success. And with a cache of information in hand, the path to propelling a product from idea to launch got much clearer. The first major lesson I learned from the pros is that whether you’re a […]
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