Internet Marketing / 3037 posts found
50 Fun Corporate Team-Building Activities & Outing Ideas Everyone Will Enjoy
If you’re noticing some droopy shoulders around the office or in your Zoom meeting, it’s time to plan a team outing. It’s fun and a great way for team members to bond and get to know one another outside of the work desks and joint tasks. But how do you find ideas for a great team outing? Maybe you start with a Google search for “team outing ideas” and stumble upon an article that suggests “field trips” and “professional development activities.” It sounds like a starting point, but where’s the real excitement? We have something for everyone — from perfect […]
Walmart Wins Black Friday Marketing with Mean Girls Campaign
The instrumental to Missy Elliott’s “Pass That Dutch” is blaring through your speakers while Lindsay Lohan is on your screen walking through the halls of North Shore High School. Did you just transport back to the early 2000s? No, chances are you were just served Walmart’s latest Black Friday ad. The movie Mean Girls has been a pop culture classic since its release in 2004. Nearly 20 years later, Walmart is capitalizing on the film’s enduring popularity with a Mean Girls-themed Black Friday campaign. Walmart’s series of ads features five of the film’s original cast members reprising their roles and […]
Want to Stand Out From the Herd? Ditch Commodity Content for Proprietary Research
Discover how proprietary research can set your content apart and elevate your brand while building your pipeline.
Tips From @ChrisBrogan on How to Beat Dunbar’s Number
The theory that we can only hold a finite number of stable social relationships has long been debated. That number, estimated to be 150 by anthropologist Robin Dunbar, has created a widespread belief that the brain has a cognitive limit to the size of social groups it maintains. Is there a cognitive limit to the number of connections we can navigate? It’s a question that’s inherently complicated, looking at human brain physiology and human evolution (and we haven’t even gotten to the practical implications of technology and digital social networks). Technology could mean that maintaining stable relationships is easier than […]
41 Types of Marketing Your Brand Should Invest In
Like many of the people who currently work in the industry, digital marketing was born in the 1990s. Since then, the industry has evolved at breakneck speed, sprouting many more types of marketing. From search engine marketing to account-based marketing, every brand can use a combination of these tactics to attract its target audience and increase revenue. Keep reading to discover the top marketing trends in 2023 and more. Types of Marketing 1. Traditional Marketing Traditional marketing refers to brand promotion on offline channels before the rise of the internet. Think billboards, flyers, TV ads, and radio spots. These marketing […]
TikTok Leads: Tools and Strategies for Generating Leads on TikTok
As a marketer, I can attest to the importance and power of TikTok. The social media platform has over 1 billion monthly active users and is the most downloaded app globally. Furthermore, the video-based social app is top-rated among Gen-Z and millennials. While TikTok’s usage among marketers has increased by 15% YoY, some marketers are still figuring out how to generate leads on the platform. Fortunately, I have much experience using TikTok as a social media fanatic and marketer. Here’s everything you need to know about lead generation on TikTok. But first — why use TikTok for lead generation at […]
A Beginner’s Guide to Google Search Console
Discover the value of Google Search Console for SEO, marketing, and business owners. Learn how this free tool provides insights into your site’s performance, engagement, and technical issues. Learn how you can use GSC to make more informed decisions for your website.
3 Native Entrepreneurs in Different Sectors
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. It’s no secret that Native entrepreneurs face an uphill battle when starting up their businesses. Indigenous businesses have hurdles at nearly every step of the process, whether it’s a lack of access to credit, trouble getting technical assistance or training, or a cultural barrier between investor expectations […]
AI Influencer Marketing: How Artificial Intelligence Could Change Influencer Marketing
When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits? It turns out, like all things marketing, AI has the potential to alter influencer marketing significantly. I spoke to creators Ramon Berrios and Blaine Bolus, who are hosts of the podcast DTC Pod (DTC meaning Direct-to-Consumer) and co-founders of the AI audio conversion tool Castmagic. Through […]
8 Must-Have Tips for Writing Landing Page Copy That Converts
Conversion copywriters — the people who write landing page copy that converts readers and delivers sales — are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash. Wouldn’t you like to have that skill? There’s good news here: It’s only partly skill. The rest is just technique — technique that you can learn and master. You — yes, you! — can unleash the same wizard-like conversion copy powers, as long as you understand the techniques that are at play. You see, conversion is very much a science of the mind — how your prospect’s […]