Internet Marketing / 3395 posts found
The Top SERP Features in 2024 — Whiteboard Friday
In this Whiteboard Friday, Tom takes us through the top SERP features of 2024 by both presence and Share of Voice.
How to Add Text to A GIF [Tutorial]
As a marketer, I’ve created a lot of digital graphics throughout my career. However, it wasn’t until recently that I started looking into creating GIFs. For some reason, I’d always assumed creating custom animated graphics would be a time-consuming process that required a skill set I simply didn’t have. Turns out, I was wrong. In fact, it’s a pretty simple process. So, in this post, I’ll teach you one of the most fundamental skills for creating animated graphics — how to add text to a GIF. Let’s get started. 4 Ways to Add Text to GIFs I’ll show you four […]
Pharmaceutical Advertising: What It Is & Trends To Look Out For in 2024
“Take this pill, and watch your migraine disappear in ten minutes!” How do drug commercials make those miracle cures sound so easy? I used to sell supplements for one fitness company in my early student years and always felt a pang of anxiety promoting products. What if they didn’t work? What if there were side effects? And now, I’m curious: how do pharma ads get away with promising instant relief without a million lawsuits? I bet you’re intrigued, too. I did some deep, quality research to learn more about the regulations behind those glossy pharma ads. So, let’s see how […]
20 Free & Paid Small Business Tools for Any Budget
Free and paid tools for small businesses save time, streamline operations, and, importantly, save money. From my experience running a small business, I know it doesn’t always feel productive to invest time and money into a new tool, but the advantages far outweigh the disadvantages. I know how overwhelming it can be to choose the right tools, so I’ve compiled a list of 20 free and paid tools for small businesses. There’s something for every budget, and where I’ve tried and tested them, I’ve given you my unbiased review. Table of Contents Why Do You Need Small Business Tools? Types […]
Everything You Need To Know About Podcast Advertising and Sponsorships
As a content growth and innovation leader for HubSpot, I know how important it is to find impactful ways to expand your brand’s reach. In my experience, one of the more effective and underrated channels for marketers is podcast advertising. Outside of work, I’m an avid podcast listener. I’ve been persuaded to test out a new product recommended by my favorite hosts. That’s especially true if I’ve been listening to a show for years. There’s a degree of parasocial trust that pushes me over the edge. So podcast advertising can be effective, but knowing where to start with podcast advertising […]
The Ultimate New Hire Onboarding Guide That Actually Works
My first time getting hired — a college internship — wasn’t exactly memorable. Honestly, there wasn’t much of a new hire onboarding process at all. Instead, my boss gave me a brief rundown on how the organization was structured, what my role entailed, and what my first assignment would be. By the time I got to my cubicle, I was feeling pretty unprepared and even frustrated. Who was on my team? Wasn’t I supposed to meet them? What do I even do? While I may have been a lowly intern, my experience wasn’t unique. Ultimately, your new hire onboarding experience […]
How to Start a Cover Letter That Gets You Your Dream Job
Thousands of other job seekers are applying for your dream job. So, if you want to get hired, you must learn how to start a cover letter that makes you stand out from the crowd. As someone who’s written several cover letters — including the one that landed me my dream job at HubSpot — I’ve found that a compelling cover letter introduction makes the hiring team excited to know more about you. That’s something a resume alone won’t do for you. Today, I’ll show you how to start a cover letter that hooks employers at first glance. Table of […]
25 Top-Notch Product Landing Page Templates
Over the course of my career as a marketing executive, I’ve found that an effective product landing page template can be a vital resource. After all, a landing page is a great way to turn traffic into conversions — but not all pages are created equal. In this article, I’ll start by going through a number of product landing page examples, exploring the wide range of templates you can use to get started crafting your own landing page today. Then, I’ll offer some of my favorite, tried-and-true best practices for creating a winning landing page. 25 Free Professionally-Designed Landing Page […]
How to Create a Marketing Calendar You’ll Actually Use
No matter what type of business I’ve worked for over the years, my team has always stressed the importance of a marketing calendar — and then never made one. A marketing calendar is essential to keeping a team organized and productive, but creating and maintaining one can be intimidating without the right guidance. So, if you’re reading this hanging your head in shame, don’t worry; this is a safe space. And today, we’re breaking the cycle. Let’s unpack how to create a marketing calendar you’ll actually use. What is a marketing calendar? A marketing calendar is a schedule of […]
The Future of Content Success Is Social
What good is winning the algorithm if you’ve lost the human? What would happen if you were OK with sacrificing a high ranking to get more people to thank you for how much you educated them? In this article, discover Wil’s two new approaches to SEO and content using social media.