Internet Marketing / 3303 posts found
The Ultimate Guide to PPC Marketing
Marketers, can we be honest with each other for a second? On a scale of 1 to 10, how much do you really understand the world of paid advertising? Are you confident you can launch and maintain a successful PPC strategy? Although 55% of small businesses in the U.S. do some form of online advertising, pay-per-click (PPC) is still a concept that eludes many of us. As a marketer, PPC is a skill that you should have in your tool belt — or at least have a basic understanding of. In this guide, we’ll look at everything from the benefits […]
Is a Cover Letter Necessary in 2024?
Writing a cover letter can be daunting. I’ll never forget my college career coach, who made writing a cover letter look easy. Even with her tips, I’ve always found it incredibly difficult to talk about myself and hype up my accomplishments. While it acts as a letter of introduction, I’ve wondered if a cover letter is necessary in 2024. To find out, I spoke with two recruiters and gained insights on how to write the best cover letter for any job application. How important is a cover letter? Is a cover letter necessary? When to Skip a Cover Letter When […]
An Introduction to Google Tag Manager
Using Google Tag Manager effectively first requires a comprehensive understanding of how it works and what it can be used for. This introductory guide to GTM will clear up any confusion or fears you had about using the tool, arming you with all the knowledge you need to get started.
Why The Formula For a High-Attendance Event Must Include Creativity, According to SXSW’s Co-President
Founded in 1987 in Austin, Texas, South by Southwest (SXSW) is an annual conference that brings together more than 300,000 professionals in the film, TV, music, education, and tech industries. In 2024 alone, featured speakers include include Jane Fonda, Dwyane Wade, Alex Cooper, and Daisy Ridley. All of which is to say: It‘s a massive event centered around various creative verticals. So who better to speak on creativity than SXSW’s Co-President, Hugh Forrest? As Forrest puts it, “Our north star has always been creativity. I’ve been with the event for over 30 years, and the event has changed a lot […]
A Deep Dive into Building a Productive Workplace
Creating a productive workplace for yourself is tough enough, but doing it for the entire team? That’s a whole different ball game. As a marketing team leader for many years, I learned firsthand the importance — and the challenges — of building a productive workplace. But wherever I worked, my goal was the same: to inspire my team and help them break through barriers to achieve their best. I led the way, guiding each member from beginner to expert. I turned juniors into specialists and even team leads. Being a team leader taught me that creating a productive workplace isn‘t […]
The MozCon 2024 Final Agenda Has Arrived!
With our MozCon speakers putting the final polish on their presentations, it’s time to take a look at the two action-packed days we have planned for MozCon 2024. Join us this year to explore the future of digital marketing; grab your tickets now!
How HubSpot’s Blog Team Comes Up With High-Performing Post Ideas
When I used to work at a marketing agency, I would read expert industry blogs, such as HubSpot, Marketing Brew, and Backlinko (to name a few). One of my main questions every day was, “How do these brands do it? How do they constantly come up with brilliant blog ideas?” Today, I’m pulling the curtain back for you here at HubSpot. How the HubSpot Blog Comes Up With Ideas Before we get started, it’s important to know that when the HubSpot team comes up with blog ideas, several teams are involved including SEO, Blog, and Monetization. Because of this, we […]
TikTok Business vs. Personal — How to Make the Right Choice
Is it better to have a business or personal TikTok account? If you’re a brand or influencer making the leap to TikTok, you want to set up your account for success. Like many, I believe that creators and influencers are business owners, which adds to the confusion about which to use. Both TikTok account types are free, so which is best? I’ll answer all these questions and more with my definitive guide to TikTok Business vs. Personal. TikTok for Business vs. Your Personal TikTok What is a TikTok Business Account? Advantages of a TikTok Business Account Disadvantages of a TikTok […]
How Reading Patterns Can Help Us Optimize Content for Organic Search — Whiteboard Friday
In this Whiteboard Friday, learn about how to use reading patterns to optimize your content and understand how users are engaging with it.
Charting 10 Years of The Google Algorithm
Explore a decade of Google’s ever-evolving algorithm, revealing over 30,000 changes and a surge in updates, as we delve into the intricate dance between human-driven decisions and machine learning’s influence on search rankings.