Internet Marketing / 3187 posts found

Influencers vs. Creators: What’s the Difference & Which Should Marketers Invest In?

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When I started my content creation journey, one of my friends said over brunch, “Erica is officially in her influencer era.” I love it when my friends inflate my ego, so I let the comment slide and raised a glass to celebrate my first YouTube video. However, the reality is that though I am a content creator, I’m not an influencer. While the terms influencer and content creator are often used interchangeably, they’re not always the same. My friend didn’t need to know that, but marketers definitely should since both serve different purposes in the marketing world. So, let’s dive […]

How to Maximize Brand Visibility With Employee-Generated Content

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Discover the power of employee-generated content and how to harness it to boost your brand visibility.

What Is Microblogging: A Start-to-Finish Guide for 2024

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When I first started posting about my writing processes and marketing insights on LinkedIn, I felt exhilarated. It helped me build an engaged following over time and allowed me to share my ideas and experiences with thousands of people in my network. And the best part is, it helped me avoid the hassle and lengthy process of writing, editing, and publishing full-fledged articles. That’s when I realized the impact of microblogging. It gives you the ability to capture your fleeting thoughts and share them with the world in real time. In this article, we’ll discuss: What is microblogging? What Microblogging […]

What to Do With Aging Local Business Content: Review, Update, and Re-promote!

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Instead of seeing the benefits of your past hard work evaporate over time, discover how to keep your older content working for the local business you’re marketing.

[UPDATE] How to Make a Facebook Business Page That Keeps People Engaged

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Whether you’re setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move — Facebook is home to nearly 2 billion monthly active users. It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right? Wrong. If you’re not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim. For example, you […]

Dry January is Big Bucks for Booze Makers

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Dry January. It sounds like the next scary impact of climate change. In reality, it’s part personal challenge and part social movement. Dry January refers to the growing trend of taking the month off from drinking alcohol. Consider it a four-week vacay for your liver. But it’s not meant to be a detox. Instead, the creators say the goal is to reframe your relationship with alcohol as “a conscious choice, not a default.” It might seem like bad news for alcohol sales– already reeling from the post-holiday slump– but actually, Dry January is one way booze sellers can tap into […]

MozCon 2024: The Initial Agenda

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The moment you’ve been so eagerly awaiting has finally arrived. Today, we’re excited to share the lineup of talks hitting the MozCon 204 stage this June.

Leverage the OKR Framework to Create a Dynamic Content Calendar in 2024

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Leverage the Objective and Key Results framework to create a dynamic content calendar for your business in 2024.

How Often Should You (or Your Company) Blog? [New Data]

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In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results? As a newly minted manager, I felt obligated to offer an accurate and well-informed response. But I simply didn’t have one at the time. Fast forward to today, I’ve helped companies build powerful content marketing engines. Having learned from experts and from my own mistakes, I finally have a nuanced answer to this question. Read this article to unpack my advice on how often you should post a blog. Table of Contents How often should you blog? […]

CRO Misconceptions Every SEO Should Know — Whiteboard Friday

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Conversion Rate Optimization doesn’t happen in a vacuum. All the different marketing initiatives that we do impact each other. Knowing a little bit about CRO will help you and will go a really long way.
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