Internet Marketing / 3187 posts found
How to Use the P.S. in Email
As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy. With the right approach, all companies need is two paragraphs, a few links, and a P.S. to effectively communicate their message, create urgency, and drive conversions. What is a P.S. in email? The P.S. is a sentence or a paragraph added after the main body and signature of a letter (or other body of writing). The term comes from the Latin post scriptum, an expression meaning “written after.” It takes the same form in an email. By adding a small […]
18 Top Marketing Attribution Software Tools for 2024
Determining which of your marketing efforts are driving conversions and sales can be challenging — but it’s critical if you want to increase ROI, revenue, brand awareness, conversions, campaign success, and more. That’s why marketing attribution software is so important. In this blog post, we’ll explain what marketing attribution software is and why these tools are so powerful. Then, we’ll explore the three main types of marketing attribution tools as well as 18 top marketing attribution software tools for 2024. There are several benefits of marketing attribution. These tools can help you: Determine the most effective areas to focus your […]
What I Have Learned From Conducting Over 100 Website Migrations
Conducting your first migration or looking to improve your workflow? Learn how to prevent issues and ensure success during website migrations
22 Copywriting Examples From Businesses With Incredible Copywriters
We’re all familiar with Flo from Progressive, right? Stephanie Courtney, the actress who plays her, makes Flo memorable by capturing Flo’s quirkiness — appearing in everything from commercials to print ads to social media posts. And do you know who is behind all of that marketing collateral? Copywriters. The ability to find the exact right words to tell your company’s story isn’t an easy feat, and it’s even harder to do so consistently. So when we come across companies that are doing it successfully, we think their copywriters deserve a pat on the back (and a raise?). Take a look […]
How to Build a Website: 2 Methods, 9 Easy Steps, & 35 Amazing Tips
Studies show that 76% of consumers research a business online before visiting in person. That means having a website and building web pages that provide the information consumers want to know is as necessary for companies today as having a phone number. Maybe you’re starting a new business venture or developing your personal brand. Or, maybe you’re looking to update your company’s outdated website. Whatever the case, building web pages from scratch can feel overwhelming, particularly without technical expertise or a budget for web developers. Below, let’s go over exactly how to build a website and the tools you need […]
Breaking the Boundaries of Branding: Harness Non-Branded Traffic for Sustainable Growth
This article will teach you how to attract and nurture non-branded traffic to guide your users through the marketing funnel, converting them into loyal customers for sustained growth.
26 of the Best Free Stock Photo Sites to Use in 2024
When I need stock photos, I get them for free on Unsplash. Yet, for some reason, many other publishers continue to push out cheap (and usually cheesy) stock photography to serve as a representation of their brand. The truth is high-quality stock photos don’t have to come hand-in-hand with a hassle or high price tag. To prove it, we’ve compiled a list of awesome resources for free, high-quality stock images for websites, blogs, and similar online properties. From enviable office spaces to stunning scenery, we‘re certain you’ll find exactly what you’re looking for with the help of this roundup. Best […]
What Is Retargeting? How To Set Up an Ad Retargeting Campaign
In college, I took an advertising class. It taught me what I needed to know about traditional advertising, but the social media portion wasn’t as expansive. When we covered Facebook Advertising, for example, I found it difficult to follow along with a lack of examples and the lofty overview of content. Because of that, I decided to look online for a deeper take on the subject. I ended up watching a video that covered a subject I’d struggled with in class — retargeting. The video gave an overview of the concept, then went in-depth about how that looks on Facebook […]
Driving Sales with Digital PR: What E-commerce Brands Need to Know
When done correctly, digital public relations enables brands to elevate their presence in online news publications while boosting website authority with a relevant, growing backlink profile. Learn more in this article.
What Is a Landing Page? All Your Questions, Answered
A meticulously crafted landing page, operating independently from your main website, can be strategically designed to optimize your marketing ROI. In this article, we’ll look at what a landing page is and how having one (or more) can help you generate results. Our recent survey shows that 1 in 3 brands will see higher landing page conversion rates in 2023 compared to 2022. This shows you can get many leads by creating landing pages for your website. What is a landing page? Types of Landing Page Offers The Benefits of Landing Page Landing Page Examples Best Practices for Creating a […]