Internet Marketing / 3303 posts found
14 Local Search Developments You Need to Know About From Q1 2024
From new European local SERPs and the GBP site shutdown to a grab bag of Google developments, Miriam Ellis recaps Q1 2024 local SEO news so you won’t miss a thing!
How to Use Power Queries in Excel
Though tech tools offer a wide variety of data management solutions, consolidating information from multiple sources remains a challenge. Making sense of disparate datasheets often relies on manual effort. This is where power query can help by wrangling data from various origins into an integrated view. As a marketing consultant, I work with multiple teams across a client’s business. To get a true picture of what’s going on with a SaaS company’s revenue funnel, for example, I typically need data from marketing, sales, customer success, and product. However, the data I need typically gets collected across multiple locations and in […]
11 Recommendations for Marketers in 2024 [New Data]
Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing? And, what are their plans and expectations for 2024 and beyond? Let’s dive into my recommendations. 11 Data-Backed Marketing Recommendations for 2024 1. Produce short-form videos. Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video […]
Decoding the Mechanics of Brand Familiarity to Future-Proof Any Brand
In this article, Giulia sprinkles a bit of cognitive science in the marketing mix to showcase how leveraging the familiarity bias can future-proof any brand.
How to Give Productive Feedback, According to HubSpot Managers & Editors
Have you ever been in a situation where one piece of feedback changed your life? I have! For years, I worked as a full-time employee at startups and tech companies. Then, one day, my boss discovered I did a few content marketing side gigs after hours (which wasn’t a secret). Initially, they were worried and asked me to choose between working for them or focusing on freelance work. After giving it some thought, however, they told me that – from a career stance – it made sense to transition to a full-time content marketing freelancer, as many companies needed these […]
How the SERPs Guide Content — Whiteboard Friday
From videos to featured snippets, discover how SERPs can help us with our content creation in this Whiteboard Friday with Julia-Carolin Zeng.
The Worst Super Bowl Ads — Avoid These Blunders
There’s a lot to be learned from the Super Bowl. While athletes gather new motivation and coaches pick up a few more techniques, the Super Bowl is also an excellent place for marketers to gain tips. How? The ads, of course. Between 80 and 100 ads run annually during the Super Bowl. Companies pay millions to have their commercials aired for 30 to 60 seconds. While many companies see success from their ads, others end the game, facing some alarming results. So, what makes a bad ad? I’ll highlight the basics of bad advertising and walk you through ten of […]
Claddagh: How Local Businesses Inspire Love, Loyalty, and Friendship
Miriam relays an old local business tale, with more than a dozen inspiring examples of love, loyalty, and friendship between local businesses and their customers. She ends with tips for removing barriers to form lasting business relationships.
What is a Letter of Intent? How to Write One for a Job [+ Examples]
Standard job applications have a standard set of practices. You turn in a resume and cover letter, and then, if selected, you move through a few rounds of interviews and get the job. However, not all potential job opportunities start with an application. In fact, many begin with initiative from a job seeker. Those job seekers will send in a letter of intent rather than a cover letter. In this article, we’ll take a look at what a letter of intent is and highlight some strategies for writing the best LOI you can. We’ve even included a template to help you […]
20 Email Opt-In Examples I Love (For Your Inspiration)
A few months ago, my inbox was filled with emails from a health specialist. I didn’t remember signing up for random diet plans, so why was I getting constant emails? I was ready to fire off a complaint, but I checked my inbox first. There it was, an opt-in email I’d actually subscribed to. The specialist hadn’t been consistent with their communication, so it completely slipped my mind. This is exactly why opt-in emails are crucial. They save you from annoyed subscribers and maintain a clean, respectful email marketing strategy. Opt-in emails ensure that people remember to give you permission […]