Internet Marketing / 3189 posts found
Driving Sales with Digital PR: What E-commerce Brands Need to Know
When done correctly, digital public relations enables brands to elevate their presence in online news publications while boosting website authority with a relevant, growing backlink profile. Learn more in this article.
What Is a Landing Page? All Your Questions, Answered
A meticulously crafted landing page, operating independently from your main website, can be strategically designed to optimize your marketing ROI. In this article, we’ll look at what a landing page is and how having one (or more) can help you generate results. Our recent survey shows that 1 in 3 brands will see higher landing page conversion rates in 2023 compared to 2022. This shows you can get many leads by creating landing pages for your website. What is a landing page? Types of Landing Page Offers The Benefits of Landing Page Landing Page Examples Best Practices for Creating a […]
24 Digital Marketing Tips That HubSpot Swears By [Research]
With over five billion internet users globally, and more than 4.8 billion active social media users, it stands to reason that digital marketing is vital for reaching a larger audience than you could through traditional methods alone. Digital marketing can help you better engage prospects, turn prospects into leads, and ultimately convert leads into loyal, delighted customers — but which digital marketing tips are worth following when time is of the essence? To help inspire your marketing team and invigorate your 2023 digital marketing strategy, we’ve cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot as […]
13 PPC Tools & Software to Help Your Ad Campaigns Crush It
I’ve seen it all — from pay-per-click (PPC) ads that had me clicking through before I knew it to campaigns that couldn’t stick the landing. If I could offer one piece of advice to companies creating ads, it’s this: Don’t wing it. Use PPC tools and software to understand ad performance and adapt as necessary. Why? Because there’s no middle ground with PPC ads. They either work as intended to capture your target market or get left in the dust. The right PPC tools can help marketers and sales teams track, monitor, and manage PPC campaigns to drive more conversions […]
Link Building for Lawyers: 10 Strategies to Help You Win in SERPs
Looking to improve your law firm’s presence in SERPs? Learn effective link-building strategies for lawyers to boost your search engine rankings.
19 Types of Blogs that Make Money in 2024 [+Examples]
Blogging is an attractive and creative outlet for sharing your unique perspective. Besides adding value to your audience, blogging helps you turn your passion into income through several monetization methods. In this post, you’ll learn how to monetize a blog and see examples of the most popular (and lucrative) types of blogs that will inspire you to get started with your own blog. How do blogs make money? What blogs do people want to read? 19 Types of Blogs That Make Money Popular Blog Examples How do blogs make money? Like any labor of love, blogging is still labor. The […]
3 Tips on Launching a Kickass Podcast, from My First Million Producers
The pandemic birthed a rise in puppies, planting flowers in Animal Crossing, and podcasts — with 1.1m+ shows launched in 2020 alone. But soon, the podcast phenomenon plateaued. New podcasts decreased a year later, and in 2022, fell by 80%. 😬 Would you ride this rollercoaster? Be honest. Source: NiemanLab Does this mean the podcast train has left the station? No more tickets available to savvy hosts and sultry voices? Not at all — your podcast just can’t suck. Luckily, podcast geniuses Darren Clarke (executive producer of My First Million) and Kal Elsebai (HubSpot’s senior manager of podcast strategy) shared their tips […]
The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)
Marketing seems simple, but it gets more complex as you break it down. If you don’t already know about marketing careers, scanning jobs online could convince you that this isn’t your dream job. But marketing is fun. Marketing a company is essentially grabbing a bullhorn and saying, “Hey! We love this company, and here’s why you should, too.” Marketing is also incredibly dynamic and diverse. It offers positions for people of all strengths. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We’ll show you […]
What Is Content Writing? Plus 12 Tips to Take Your Content to the Next Level
Content writing can mean many things. Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella. So, what is the actual definition of content writing? Content writing is creating and editing written content for the internet. That means blog posts, articles, social media posts, website copy, etc. What unifies all these types of writing is the purpose. Content is intended to be consumed, and writers create written content that enriches the connection between a […]
SEO-Driven Content Architecture — Whiteboard Friday
Does all of your content come together in a structure that allows it to be scaled? Learn how to accumulate organic traffic, clicks, keyword rankings, and drive conversions by creating SEO-driven content architecture.