Internet Marketing / 3037 posts found
Harnessing Generative AI for SEO and Content Success – Whiteboard Friday
Unlock the potential of generative AI for SEO and content success with Alisa Scharf.
14 Essential Design Tips for Beginners: Transform Your Skills and Create Stunning Graphics
From logos, posters, magazines, product packaging, and ads, we see graphic design at work every day. It’s an industry that’s always in demand. Why? Because brands always need designers, whether it’s to create branding assets or design an upcoming event flyer. If it’s an industry you’re interested in, discover the tips you can use today as you start your career. There isn’t one way to become a graphic designer, but there are some tips that can lead you in the right direction to improve your skills and set yourself up for success. 1. Learn fundamental design principles. Graphic design is […]
How to Create a Landing Page: The Ultimate Guide
As a marketer, I understand the importance of landing pages. A landing page can be the designated page visitors are taken to when they click on an ad. It can also be the page that follows a call-to-action button or serve as the homepage of a website. Regardless of how my audience “lands” on a landing page, it encourages them to convert to a lead or customer. Hence, landing pages are uniquely powerful components of a business’s digital marketing strategy. What is a landing page? A landing page is a website page with a specific purpose — the objective of […]
10+ Reasons Why Overworking is Bad for Your Health (and Your Career)
Overworking has become the norm for many professionals. While being constantly plugged in can make us feel safe, connected, and in the know — both at work and at home — it also means we never really clock out. We reply to emails after work hours, take work calls at home, and even take a few hours out of our weekend for some work. The rise of remote work has even further blurred the lines between the end of the work day and time on the clock. Studies consistently show that chronic overwork can damage your health, hurt your career, […]
19 Creative Pop-Up Shop Examples
I’ll admit it — I’m slightly obsessed with pop-up shops. They’re usually a little quirky, fun, and have an air of exclusivity that puts my FOMO into overdrive. But as a marketer, I also see the benefit of pop-ups from a business perspective. They enable consumers to get up close and personal with their favorite brands, driving awareness and interest in the process. That said, pulling off a pop-up event is no easy feat. Here, we’ll discuss how to find the next big pop-up shop idea, how to run and market one effectively (from HubSpot’s Events team), and the 19 […]
The Ultimate Guide to Pinterest Analytics
What’s the best way to increase your reach on Pinterest? Meet Pinterest Analytics — Pinterest’s free tool lets you analyze metrics like impressions, saves, clicks, and pin clicks. Using these analytics, you can better understand how your pins perform, figure out what resonates with your audience, and make data-driven decisions to get more people to see your content. To help you measure your Pinterest efforts, we’ve put together this comprehensive guide. Here’s what we’ll cover: What is Pinterest Analytics? Why does Pinterest Analytics matter? 3 Pinterest Analytics Tools to Smartly Track Your Performance 18 Important Pinterest Metrics to Track How […]
Social Impact Done Right: Why Nike and Dove Are Teaming Up to Advocate for Girls Sports
We recently discussed whether or not consumers want brands to make social statements with our sister publication, The Hustle. The main consensus is instead of making broad social media statements, consumers want brands to make tangible changes to improve broader communities. Nike and Dove are doing just that with their recent partnership which is incredibly on-brand and has the potential to make a positive impact. Last month, Nike and Dove announced a new initiative called Body Confident Sport — a package of coaching tools and resources to build body confidence among 11 to 17-year-old girls through participation in sports. The […]
The Location Landing Pages Salad Bar: Making Smart Local Business Content Choices in 2024
Navigate the complex world of creating engaging and unique location landing pages in this article with a buffet of content options, a checklist for creativity, and a lightning round of questions and answers.
Can You Create a Wikipedia Page for Your Company? [Best Practices & Guidelines to Know]
For many Millennials and Gen-Zers, Wikipedia has become like a broad encyclopedia for all sorts of things, from random animal facts, to information about our favorite TV shows. One of the driving forces behind Wikipedia‘s endless wealth of information is its community of writers and editors all around the web. And, because of Wikipedia’s notoriety and traffic, you might wonder, “How can I get my brand in on this action?” or even ask yourself, “Can I make a page for my business on Wikipedia?” Wikipedia is one of the best third-party sources for ranking on page one of Google. We‘ll […]
How to Generate Top-Shelf Content with Budget Constraints
Discover proven strategies to create high-quality content on a budget and tight deadlines. Turn constraints into opportunities for growth and innovation.