Internet Marketing / 3189 posts found
How Media Leaders Will Make AI Work in 2024, from HubSpot’s VP of Media
Just before the holidays I had a chat with HubSpot’s VP of Media, Jonathan Hunt. Jonathan’s a badass innovator who’s led marketing and audience growth for a long list of cool media organizations, from Complex Networks and National Geographic to Vox Media and VICE. So naturally I was curious where he sees the media business going in 2024. Here’s his take: Using AI in the media will go from gaffes and skepticism to necessity in 2024. This is the year media leaders, creators and operators start to make AI work. Source: Google Trends, six-month rolling average He’s onto something. The market […]
We Will Rock You: Whiteboard Friday Episodes That Rocked the Industry in 2023
We had a year full of learnings from all of our Whiteboard Friday presenters. In case you missed them, here are the top 10 episodes from this year!
What to Put on a Landing Page: 10 Must-Haves and Best Practices
Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what to put on a landing page to begin with. It’s common to put more attention and resources into your main website and product pages, but landing pages are the most direct way to convert a higher percentage of visitors into leads. To get the most out of your lead generation strategy and increase your conversion rate, here’s what to put on a landing page. What is a landing page? A landing page is a page on a website designed to […]
What Is Guerrilla Marketing? 11 Examples to Inspire Your Brand
The word “guerrilla,” in its written form, looks pretty intense. It conjures images of rebellion and conflict. Put it next to the term “marketing,” which makes many people ask, “Huh?” But guerrilla marketing isn‘t some sort of combative form of communication. In fact, it’s actually a very unconventional form of marketing in that it raises brand awareness among large audiences without interrupting them. What is guerrilla marketing? Guerrilla Marketing Examples to Inspire Your Brand Guerrilla Marketing Tips From Experts What is guerrilla marketing? The term itself was created in the early 1980s by the late business writer Jay Conrad Levinson, […]
Programmatic SEO — Getting It Right
Programmatic SEO: Is it one heck of a challenge or something you can master in three hours? Do you need a specific toolkit, or will a basic understanding of Google Sheets suffice? And most importantly, how do you tackle programmatic SEO if you’ve never done it before? These are all valid questions — and I’m here to walk you through the answers and more. Plus, I’ll even share a step-by-step process of how to begin with programmatic SEO. (Psst: If you want to learn more about programmatic marketing, check out Programmatic Ads 101: The Plain-English Guide to Programmatic Advertising.) Table […]
16 Local Search Developments You Need to Know About From Q4 2023
Learn about the most recent local search developments of 2023 to get ready for the year ahead.
The Ultimate Guide to Working From Home (+ Remote Work Tips)
Working from home is a gift, right up until the cat throws up on your computer. And your neighbor, who you can only assume is building a time machine, starts firing up all sorts of power tools. In those moments, remote work life feels more like a punishment than a miracle. Remote work poses different risks and benefits. Plus, the popularity of this working style has only grown. In fact, when I began working remotely as a digital nomad in 2017, there was still professional pushback, skepticism, and a general dismissive attitude toward remote work. Since then, I’ve been remotely […]
22 Video Marketing & Advertising Campaigns You’ll Actually Enjoy Watching
91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more. Go grab some popcorn. You won’t believe a marketing team created some of these. 22 Video Marketing Campaigns You’ll Actually Enjoy Watching 1. Hubspot: That’s a Deep We Don’t Want To Roll In 😅 @hubspot That’s a deep we don’t want to roll in 😅 #HubSpotCRM #CRM #SalesTok […]
25 Best Slack Alternatives for Working Effortlessly in 2024
For more than 32 million people, Slack has become the tool they open first thing in the morning to get the workday started. And it’s become the leader of the team collaboration industry, simplifying people’s work and boosting their productivity. But not everyone is completely elated with Slack. And if you’re concerned by some of the platform’s downsides, like limiting free plans, security concerns, or limited customization options, you have many choices. I’ve used dozens of messaging tools that offer capabilities similar to Slack and work well for different types of teams. In this roundup, I’ve listed down the 25 […]
Here Are the Champions: 25 Top Moz Blogs of 2023
Sit back, grab a cuppa, and check out the top 25 Moz blogs of 2023