Internet Marketing / 2965 posts found
Do People Still Read Blogs in 2023? We Asked Consumers [New Data]
According to our 2023 State of Marketing report, blogs are among the top marketing channels that offer the highest ROI. Despite numbers showing how blogs can benefit business, some marketers and business owners wonder, “Do people still read blogs?” To determine where blog readership might stand today, I surveyed 325 people about how often they read blogs. Here’s what I know: Do people still read blogs anymore? How to Get More Blog Readers Building a Better Blog Do people still read blogs anymore? As a blogger who writes daily, my findings were encouraging; most respondents (29%) read blogs 1-4 times […]
I tried writing a blog post with ChatGPT, so you don’t have to.
If you‘re a marketer who does a lot of writing, you’ve probably heard about writers, bloggers, and other creators using tools like ChatGPT to streamline the writing process. However, if you‘re a skeptical writer like me, you’re probably a little wary of using AI to craft your content. You might think: “Can this tool write well? Will it capture the correct voice and tone I want? Is it accurate? How can I use it?” Fortunately, you don‘t need to wonder anymore. I tried using ChatGPT to write a blog post, and I will share my experience and let you know […]
How to Create a Brand SEO Strategy — Whiteboard Friday
Miracle shares valuable insights on establishing your brand’s online identity and dominating the SERPs in this informative Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, everyone, my name is Miracle Inameti-Archibong. I’m the head of SEO at John Lewis Finance. Welcome to “Whiteboard Friday.” Today I am going to be speaking to you about how to create your brand SEO strategy. Why do you need a brand SEO strategy? Now, why are we talking about brand SEO strategy? I mean, it’s 2023. Traditionally, SEOs have always been […]
12 Higher Education Marketing Trends of 2023
Marketing trends come and go at a rapid speed, and higher education isn’t immune to these shifts. Especially at a time when college enrollment is down, higher education institutions must evolve, innovate, and leverage new strategies to attract and engage students. If you want to stay ahead of the curve, look no further. Here are the top 12 higher education marketing trends of 2023. 1. Short-Form Video Short-form video is taking the social media world by storm, and higher education can (and should) join in. Short-form videos capture the attention of today’s digitally savvy students and provide a creative outlet […]
How to Organize Your Email: 11 Management Tools
Most people have a love-hate relationship with their email inbox. On the one hand, email can be incredibly useful — whether you’re making progress with a client, replacing a meeting with a (much more efficient) email thread, or receiving an invitation to a fun social gathering. On the other hand, though, email can be overwhelming — especially if you lose control. And boy is it easy to lose control. Many of us get bombarded by new emails on a regular basis, and it’s stressful to know that we might be missing out on the truly important stuff amid the flood […]
Creating a Culture of Inclusion: Revolutionizing Professional Standards
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. In today’s rapidly changing corporate landscape, the concept of “professionalism” is undergoing a transformative shift, one that may completely radicalize the working world for better. For years, traditional professionalism standards have shaped how individuals present themselves and navigate the workplace. However, these standards have been criticized for their lack […]
How To Get Buy-In by Setting Strategic Content Marketing Goals
Marketing teams are under more pressure than ever. 50% of small and mid-size businesses have in-house content marketing teams that are struggling to overcome challenges, according to UpCity’s Content Marketing Survey. Some find it difficult to measure ROI, while others struggle to identify strategic collaborations. Even among those that are effectively measuring content marketing KPIs related to their goals, there is always room for improvement — especially when management wants to know how you will attain that next best result. To secure budgeting, resources, and cooperation from internal partners, you need to get those stakeholders to ‘buy in’ to your […]
9 Google Drive Tips You’ll Wish You Knew All Along
If you asked me to name the sites and applications I use every single day, Google Drive would be near the top of the list. What’s Google Drive? a cloud-based app used for file creation, storing, sharing, collaboration, and a whole lot more. Download our free guide here for even more tools and tips for increasing your productivity. In fact, Google Drive has more value than meets the eye. Did you know that you can crop photos right inside a Google Document? Or that you can use Drive to send really big files to people — files that are too […]
The Scarcity Principle: How 7 Brands Created High Demand
If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson: The law of supply and demand states that a low supply and high demand for a product will typically increase its price. Why am I telling you about basic economic rules? Because changes in the supply and demand of products can result in the scarcity principle coming into play. In this post, we’ll learn what the scarcity principle is and how you can use it to create high demand. What is the scarcity principle? The scarcity principle of persuasion […]
What is Communication? The Ultimate Guide
The key to any relationship is communication. This includes romantic relationships, of course, but it also applies to friendships, coworker relationships, manager-team relationships, and even brand-customer relationships. Any scenario that requires you to convince, inform, entertain, or engage with another involves communication. In this guide, we’ll go over communication styles, share ways to improve your communication, and how to better understand how your colleagues and customers communicate. Keep reading to get started, or use the chapter links below to jump around. In simpler terms, communication is said to be the “creation and exchange of meaning.” Communication is also a process […]