Internet Marketing / 3279 posts found

7 best CRM software for staffing agencies

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Running a staffing agency means juggling a lot of moving pieces. You manage thousands of candidate profiles, build relationships with clients across different industries, track placements through complex pipelines, and stay on top of employment compliance. It‘s a lot, and traditional CRMs often don’t cut it for the unique challenges staffing professionals face daily. That’s where specialized CRM software comes in. The right platform can automate your recruiting workflows, help you engage candidates more effectively, and streamline how you manage client relationships. We’ve compiled this comprehensive guide to help you find the perfect CRM solution for your staffing agency, complete […]

7 best CRMs for event management businesses

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Running an event management business is tough. You‘re juggling clients, vendors, venues, and countless moving parts. That’s where a great CRM comes in. It keeps everything organized in one place. This guide breaks down the top 7 CRMs built for event managers like you. We‘ll show you real pricing, actual features, and honest comparisons. Plus, we’ll answer the questions you’re really asking. Event companies using the right CRM respond to leads faster and keep more clients happy. For example, globally renowned music festival brand UNTOLD saved over 7,000 hours annually after switching to HubSpot. Table of Contents What is a […]

239% growth from… print mail?! Why you shouldn’t sleep on direct mail.

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If I told you about a local business that’s seen 239% growth since the pandemic, what channel would you guess they were leading with? Paid ads? TikTok? Blood magic? If I said “print mail,” you’d probably think blood magic was more likely. But last year, 84% of marketers said direct mail had the highest ROI of channel they use. 🤯 When I heard that stat, I knew I had to find an expert who could explain it. What I found was a master who not only knows direct mail — she used it to build her own 9-figure business. Joy […]

7 best CRMs for restaurant businesses in 2025

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Managing a restaurant is tough work. Between juggling tables, staff, and endless orders, keeping track of customer relationships can feel impossible. That’s where restaurant CRM software becomes your secret weapon. According to the Pareto Principle, 80% of restaurant sales come from just 20% of repeat customers. So, you’ll need a good CRM that helps you turn first-time visitors into loyal regulars by tracking preferences, automating marketing, and creating personalized dining experiences. Let’s look at the best restaurant CRM solutions available in 2025. We‘ll compare features, pricing, and show you how each system can help your restaurant grow. Plus, you’ll discover […]

7 best CRMs for logistics businesses in 2025

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Running a logistics business is far from easy. From juggling multiple shipments to coordinating with carriers, tracking deliveries, and keeping customers informed, you have your hands full with responsibilities. Therefore, a Customer Relationship Management (CRM) system is a must-have to keep yourself and your organization on track to success. To run your business smoothly, you’ll need a CRM that centralizes customer data, automates communications, and streamlines operations. If you‘re not sure what CRM is right for your company, you’ve come to the right blog because we‘re going to compare the top CRM solutions for logistics businesses. You’ll also learn how […]

7 best CRMs for fitness businesses in 2025

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The fitness industry is growing fast, but managing member relationships is getting harder. The global fitness industry is estimated to be worth $257 billion in 2025 and continues to expand at a rapid pace. With this growth comes fierce competition, making it essential for fitness businesses to deliver exceptional member experiences while streamlining operations. Fitness businesses face unique challenges that generic CRMs can’t solve. You need tools that handle class scheduling, membership management, payment processing, and member retention—all while tracking leads and automating follow-ups. Without the right CRM, you risk losing potential members, struggling with retention, and missing growth opportunities. […]

How to go from marketer to CMO — 5 tactics that actually catapulted my career progression

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I went from marketing manager to CMO in four years. It was fast. It was exciting. And, honestly, it was a little painful. I lost sleep. I lost hair. I made a lot of mistakes and learned most of what I know now the hard way. What I quickly realized is this: Being a great marketer is not the same as being a great marketing leader. Especially in a high-growth environment. The skills that got me promoted — the hands-on stuff, the campaigns, the creative — weren’t the same ones I needed to lead a team, align with cross-functional departments, […]

How I used ChatGPT-o3 to plan an entire marketing campaign during one plane ride

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In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds of campaigns that would take some teams weeks to complete. And the graphics aren’t just a first draft starting point. They’re final assets ready to run. I tested this out on a recent flight and managed to create an entire 2025 marketing campaign in about an hour. Brainstorming. Prompt writing. Graphics generation and iteration. ChatGPT has evolved from a simple productivity tool into a high-level creative and strategic partner. The new ChatGPT equation for AI-savvy marketers is this: deep research + your brand standards + […]

The MozCon London 2025 Final Agenda Has Arrived!

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Get your first look at the highly anticipated MozCon London 2025 schedule is here! Dive into a full day of actionable insights and expert talks covering AI’s impact, conversion strategies, brand building, and more. Don’t miss your chance to be part of our inaugural London event.

This behavioral science principle can make your billboard go viral, here’s how

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Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals indicate higher quality or status. Although a broader concept about human behavior, costly signaling absolutely applies to advertising. What, after all, is the value of a social media ad? While highly effective, social ads are cheap, so everyone can buy them and crowd the space. But a billboard? That takes some real money. So, let’s dive into how the costly signaling applies specifically to billboard advertising. Then, I’ll share some top viral billboard examples. What is costly signaling? Costly signaling […]
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