Internet Marketing / 3330 posts found
How Financial Services Businesses are Using Automation
The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to get started. We contacted finance professionals and asked how they use AI and automation and their tips for starting with AI. Plus, the tools that you should trial for your finance business. Table of Contents Companies Already Using Marketing Automation [+ Examples] Tools That Can […]
The Anatomy of Addictive Content
Discover the art of crafting irresistible content that grabs your readers’ attention and guides them seamlessly toward conversion
Google’s Head of Technology Platforms On How First-Party Data & AI Will Transform The Ad Industry — For The Better
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Earlier this month, Google Chrome took another step in its plans to phase-out third-party cookies. And yet HubSpot Blog Research reports that 83% of marketers are still leveraging third-party cookies in some capacity. I get it – it takes time to shift both mindset and strategies. And change can be scary. But when I spoke with Steve Yap, Google’s Head of Google Marketing Platform – Americas, he expressed his enthusiasm and […]
I Asked ChatGPT to Write 3 Different Marketing Job Application Emails — Here’s What I Got
Here’s a confession: If someone asked me how I was able to land two of the most exciting full-time marketing roles in my career, my first instinct would have been to say that I was just “lucky.” A second later, though, I’d be much fairer to myself and admit that I was able to make the hiring manager interested in learning more about me. When you apply for an open role, this first impression usually happens when you send in your resume over email. The biggest hurdle? Standing out among other applicants in the hiring manager’s inbox. As I’ve been […]
How to Ensure Your Organic Traffic Actually Drives Revenue — Whiteboard Friday
Search is one of the most powerful tools we have to drive business growth. Discover how to drive revenue with your organic traffic in this Whiteboard Friday.
Four Steps to a Better-Performing About Page
An About page is often part of a buying journey. It can drive people to your site and help convince them to trust your brand, boosting both brand loyalty and conversions. Ann shares four key steps to create better-performing About pages.
Diving Deep Into Marketing for Dentists (My Takeaways)
An avalanche of both booked and patient walk-ins is the dream of dental practitioners. But let’s be honest — getting these patients requires hard work because the dental industry is fiercely competitive. To help you win and bring your dream to fruition, I will discuss the most interesting dental marketing campaigns I’ve seen and highlight what makes them so effective. I’ll also share some out-of-the-box marketing strategies for growing your dental business. Let’s get started. Table of Contents Dental Marketing Strategies: 5 Campaigns You Can Learn From 4 Dentist Marketing Ideas and How to Execute Them Dental Marketing Strategies: 5 […]
The 15 Best WordPress Email Plugins in 2024
If you’re on the lookout to enhance your business blog with an email newsletter, using a WordPress email plugin is indispensable. These plugins not only simplify content distribution but also offer insights into your target audience’s preferences, enabling you to optimize your content strategy effectively. Discover the 15 best WordPress email plugins on the market from the list below, and choose the one that’s right for your needs and goals. 1. HubSpot WordPress Plugin The HubSpot WordPress Plugin offers a variety of features to help you collect leads and grow your customer base. In addition to allowing you to create […]
How to Use the SUBTRACT Function in Excel
Excel is a powerful spreadsheet program from Microsoft that makes it easy to work with numbers and other values. While Excel contains a lot of power, it’s also quite useful for simple addition, subtraction, multiplication, and division. In fact, Excel’s simple formulas make it easy to add and subtract numbers and cell values without breaking out a calculator. How to Use Subtract Function in Excel Many of Excel’s most powerful capabilities come via the use of functions, which are a kind of predesigned formula. For example, the SUM function automatically sums or totals a range of cells without you having […]
What Is Branded Search? — 4 Expert Tips to Increase Branded Search
Discover the impact of branded search and tips for boosting traffic with branded keywords.