Internet Marketing / 3330 posts found
Q1 Marketing Plays That’ll Start Your Year Strong, According to State of Marketing Data
Ah, quarter one. It’s a time when many of us reflect on the last year, make new bets, and refresh our playbooks. If the fourth quarter is about finishing strong, then the first quarter is about starting smart. It’s an exciting time but also a bit overwhelming. You have new goals to reach and new strategies to execute. You also need to create enough room to pivot at a moment’s notice. But have no fear – here, I’ve rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Let’s dive in. 1. Interested […]
Common Analytics Assumptions — Whiteboard Friday
Discover common analytics assumptions with Dana in this Whiteboard Friday. A must-watch for marketers seeking clarity in the ever-evolving landscape of analytics.
What Is Contextual Targeting, in the Context of Ads?
As Jerry Maguire once said — “Show me the money.” That phrase is probably something you’ve thought of as a marketer who has invested in paid advertising. With paid advertising, you want to enhance your marketing campaign by showing up in the right place, at the right time, with the right content. But sometimes, running paid ads — like pay-per-click (PPC) on Google — feels like you’re spending a lot of money without seeing any results. And with 70% of consumers seeing irrelevant ads from brands at least once a month, it’s no wonder so many are put off by […]
Influencers vs. Creators: What’s the Difference & Which Should Marketers Invest In?
When I started my content creation journey, one of my friends said over brunch, “Erica is officially in her influencer era.” I love it when my friends inflate my ego, so I let the comment slide and raised a glass to celebrate my first YouTube video. However, the reality is that though I am a content creator, I’m not an influencer. While the terms influencer and content creator are often used interchangeably, they’re not always the same. My friend didn’t need to know that, but marketers definitely should since both serve different purposes in the marketing world. So, let’s dive […]
How to Maximize Brand Visibility With Employee-Generated Content
Discover the power of employee-generated content and how to harness it to boost your brand visibility.
What Is Microblogging: A Start-to-Finish Guide for 2024
When I first started posting about my writing processes and marketing insights on LinkedIn, I felt exhilarated. It helped me build an engaged following over time and allowed me to share my ideas and experiences with thousands of people in my network. And the best part is, it helped me avoid the hassle and lengthy process of writing, editing, and publishing full-fledged articles. That’s when I realized the impact of microblogging. It gives you the ability to capture your fleeting thoughts and share them with the world in real time. In this article, we’ll discuss: What is microblogging? What Microblogging […]
What to Do With Aging Local Business Content: Review, Update, and Re-promote!
Instead of seeing the benefits of your past hard work evaporate over time, discover how to keep your older content working for the local business you’re marketing.
[UPDATE] How to Make a Facebook Business Page That Keeps People Engaged
Whether you’re setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move — Facebook is home to nearly 2 billion monthly active users. It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right? Wrong. If you’re not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim. For example, you […]
Dry January is Big Bucks for Booze Makers
Dry January. It sounds like the next scary impact of climate change. In reality, it’s part personal challenge and part social movement. Dry January refers to the growing trend of taking the month off from drinking alcohol. Consider it a four-week vacay for your liver. But it’s not meant to be a detox. Instead, the creators say the goal is to reframe your relationship with alcohol as “a conscious choice, not a default.” It might seem like bad news for alcohol sales– already reeling from the post-holiday slump– but actually, Dry January is one way booze sellers can tap into […]
MozCon 2024: The Initial Agenda
The moment you’ve been so eagerly awaiting has finally arrived. Today, we’re excited to share the lineup of talks hitting the MozCon 204 stage this June.