Internet Marketing / 2963 posts found
CSOL TEST POST – DO NOT PUBLISH
Here is some rich text in a blog. Actual rich text – which rich text styles should apply to…
Top Local SEO Takeaways from MozCon 2023
It’s my pleasure to bring you this annual re-cap of one of the industry’s best-loved events. While only one talk at MozCon 2023 was specifically local SEO-focused, there were tons of takeaways from multiple presentations that are highly relevant to our space of local SEOs and local business owners! Without further ado, let’s dive right in: Are you categorizing your links yet? I confess unashamedly that Amanda Jordan’s presentation on local link building was the talk I was looking forward to most this year, and it did not disappoint. As a local SEO or local business owner, you already know […]
How to Create a Heat Map in Excel
Heat maps in Excel help businesses to visualize large data sets, transforming a pool of numbers into easily interpretable graphs. For example, a retailer can use a heat map to analyze sales data and find products that sell more during specific seasons. In short, heat maps help you find and color-code correlations that may have been difficult to discern from raw data. This guide will show you how to create heat maps in Excel of different types: A simple heat map with conditional formatting. A heat map with a custom color scale. A geographic heat map. Let’s get started. What […]
X Marks The Spot: What’s to Come After Twitter’s Rebrand?
Last month Elon Musk announced that Twitter’s new name is X. The name change is supposed to mark the platform’s evolution from a social media tool to an “everything app” that includes banking, e-commerce, and expanded social features. According to author Walter Isaacson, Musk has been on a mission to make fetch X.com happen since 1999. That year he launched the site offering a range of digital finance products, and the site eventually merged with another company becoming PayPal. Since the initial version of X.com didn’t exactly revolutionize the financial system Musk is hoping to try again, this time using […]
22 Facebook Stats to Know in 2023 [+HubSpot Data]
Facebook has been around for almost 20 years, and with newer platforms like TikTok and Threads on the rise, you may wonder if it’s worth marketing your brand or organization on the social network. To help you decide if Facebook is still worth leveraging, we’ve compiled a list of statistics marketers should know in 2023. Facebook Statistics Facebook Statistics for Business Facebook Video Statistics Facebook Advertising Statistics Facebook Demographic Statistics Facebook Statistics Here are some general Facebook statistics marketers should know. 25% of marketers list Facebook as one of the most effective platforms for building community on social media, according […]
How HubSpot’s Email Team is Responding to iOS 15
As email marketers, one of the key metrics we use to determine if our audience is actually reading our content is the open rate. Tracking email opens allows us to determine whether our subject lines are resonating with our audience. If we can’t get them to open an email, we can’t get them to click and move further along the buyer’s journey. With the rollout of Apple iOS 15’s new privacy protection features, our open rates are in jeopardy. But is that a bad thing? Let’s start with some information about how this new feature will work. How Apple’s Email […]
Everything You Need to Know About AI Cybersecurity
AI has become an indispensable weapon in the combat against cybercrime. According to Forbes, 76% of businesses are earmarking AI and machine learning as key priorities within their IT budgets. This escalating trend is largely fueled by the exponential increase in data required to detect cyber threats. For example, connected devices alone will generate 79 zettabytes of data by 2025, an unmanageable volume for manual human analysis. Recent research by Blackberry reveals that 82% of IT decision-makers plan to infuse their cybersecurity strategies with AI within the next two years. In this article, we’re breaking down the ins and outs […]
Balancing Creativity With Caution When Using AI to Create Content
I’m the kind of writer who hates to write but loves having written. Leading a marketing consultancy, where 99% of my work involves writing, only amplifies this conundrum. If this statement resonates with you, you’ll understand the allure of generative artificial intelligence (AI) tools like ChatGPT for marketers, whether they are client-side or agency-side. These technologies have the potential to simplify an arduous writing process, helping writers skip the torture of the blank page and fast-forward to the gratification of a published article. It’s a junk food promise, satisfaction without effort. I first dipped my toes into the world of […]
The SEO Evolution: Expert Insights into the Future Landscape of Search
At HubSpot, we are optimistic about the future of SEO — but we’re also preparing for many major shifts over the next year. For one, Google’s integration of generative AI into search will drastically change how users’ find information, and will require companies to shift their entire end-to-end SEO strategy. For another, many web analysts, SEO strategists, and writers are learning how to leverage AI to create stronger websites and more effective content. This will greatly alter how your competitors’ approach content creation — and it should alter how you approach it, too. Along with AI, Google’s introduced a change […]
The Top Brands on Threads & How They Gained Followers So Quickly
Since launching in July, Threads has accumulated 120 million users. Among those users are brands using the platform to connect with their audience and boost brand awareness. After just a month, some brands have gained hundreds of thousands — even a million — followers. So, what are the top brands on threads, and how did they grow their platform so quickly? Here’s a breakdown of some of the highest-performing brands on Threads and how they keep consumers on the app engaged. Top Brands on Threads The following brands have amassed a huge following on Threads. Here’s what they do and […]