Marketing Strategies / 2 posts found
The top inclusive marketing trends of 2025, according to Sonia Thompson
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Brands have engaged in inclusive marketing for decades, but it is only in recent years that the practice has become more widespread. As an inclusive marketing strategist and consultant, I’ve spent the last eight years observing trends in the space. There’s been a lot of evolution in recent years, both at the macro and micro levels, in how brands think about and apply inclusive marketing (or not). Here are my top inclusive marketing trends and observations for 2025, backed […]
Four Differentiated Marketing Tactics Using Community and Audience
Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they’re valuable for marketers. In the latest episode of Marketing Against the Grain, we experimented with ChatGPT to develop a differentiated marketing strategy for acquiring the first 1,000 customers for a hypothetical SaaS product. We aimed to bypass common ‘best practices’ and instead iterate on ideas that deviated from the norm or offered us a fresh angle, while still enabling us to quickly scale. While the real-time integration of AI […]