Marketing Strategy / 87 posts found
The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]
To effectively lead a marketing team, it’s imperative you know your top goal. Whether your goal is to increase revenue or improve your customer’s understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. But it can be difficult to identify the most important goals for your organization — which is why we surveyed 500+ marketing executives to find out the goals that matter most to them. About half of marketing leaders say they will change their marketing goals in 2023. Here, we’ll take a look at the top […]
5 Trending Topics Brands Leveraged in 2022 [+ How They Did It]
As we head toward the end of 2022, it’s time to look back at examples of brands that have successfully “newsjacked” a trend. In this article, we’ll cover some of the top trending topics of the year and the brands that took them on. 1. Popeyes In late September, artist Rihanna announced via Instagram that she would be performing at the Superbowl. The image, which confirmed earlier speculations of the singer’s participation, quickly made its rounds. Wasting no time, Popeyes then shared its own version of the popular image just one day later. Popeyes is one of the few brands […]
Coming Soon: Act Like a Leader, Think Like a Leader
It’s almost here… Thanks for your interest in our upcoming Executive Leadership Report and its corresponding pillar, “Act Like a Leader, Think Like a Leader: Data from 300+ Marketing Directors on How to Take Your Team to the Next Level“. If you’ve arrived on this page, we know our content so far has made you eager to see the full report. Check back on this same page on November 1, 2022, for our full report and corresponding blog posts. We hope you enjoy what we’ve got in store for you! Worried you’ll forget? Click here or below to set a Google Calendar […]
Drip Marketing: Everything You Need to Know [+ 3 Examples]
Consumers in every market are constantly receiving a barrage of texts, emails, and ads from different companies trying to get their attention — so how can your brand stand out and stay top-of-mind? One way is via drip marketing. Drip marketing helps marketers maintain constant contact with both current and prospective customers by constantly reminding them of available products, services, and special offers. But what is drip marketing, and how can it benefit your business? Here’s all you need to know plus a few examples. In the early days of drip marketing, paper mail and flyers were mailed to recipients […]
What is a KPI? How To Choose the Best KPIs for Your Business
The question “what is a KPI?” comes up at many meetings. If you want to scale your company, you might be wondering about KPIs and how they can help your business grow. Reviewing performance through key performance indicators (KPIs), tells your team when you’ve met the mark or fallen short. But how do you pick the right KPIs for your business? In this post, we’ll walk you through what a KPI is, which KPIs you should focus on, and how you can hone in on the metrics that matter most for your business. Keep reading, or jump to the section […]
Why B2B Companies are Entering the Editorial Space [& What You Can Learn From Them]
What do HubSpot, Mailchimp, and Wistia have in common? They’re all B2B companies with high-traffic, lead-generating media engines that support their products. Wondering why so many companies are entering the editorial space? Industry experts cover that and more below. 1. The B2B marketing industry is shifting. Marketing SVP at HubSpot Kieran Flanagan says the B2B marketing industry has gone through four major phases in the last decade. What started as a focus on decision-makers has now evolved into a community-led approach that leverages media and publishing. [image of b2b marketing evolution] Many brands follow a product-led growth approach, in which […]
How Businesses Are Using Gamification to Spice Up Their Marketing
You win! It’s a short, simple phrase, but a powerful one — and it’s the basis for gamification in marketing. By incorporating game elements into marketing efforts such as brand awareness, reward programs, or new product promotions, businesses can turn basic campaigns into connective efforts that keep customers coming back for more. The challenge? While it’s easy to find anecdotal evidence of gamification making marketing efforts better, it’s more difficult to track down a gamification guide that helps marketers make this approach work for them. In this piece, we’ll walk you through gamification basics, common strategies, and real-life examples to […]
How 5 Brands Are Using Emerging Technology for Marketing in 2022
Within the past two years, emerging technologies like NFTs and the metaverse have gotten a lot of hype. But how exactly are brands leveraging it? We’ll cover that and more in this article. Plus, we’ll tackle where small businesses fit in this space and how they can leverage emerging tech. Virtual Experiences 1. Patrón Spirits In August 2022, Patrón held a virtual pop-up event in the Metaverse for a summer campaign. This limited-time event, held on two consecutive weekends, was hosted on Decentraland, a virtual browser-based platform. Participating users could visit three pop-up events dedicated to the brand’s three summer […]
33 Emerging Technology Stats to Know in 2022
Many major emerging technologies in artificial and virtual reality are becoming more accessible, but are they worth investing in? In this post, I’ve gathered TK stats related to emerging technologies and the impacts and potential impacts they can have on marketing and marketers in the near future. Augmented and Virtual Reality For years, researchers have said that virtual reality, which gives viewers an immersive and interactive 360-degree virtual experience, will hold the best opportunities for gaming, entertainment, and academic industries. Experts have also thought that augmented reality, a partially immersive but still interactive experience, will thrive in the world of […]
If Gen Z Changed the Game for Marketers, What Will Gen Alpha Be Like?
Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z’s love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. However, there’s a new generation that is expected to change the marketing landscape even more: Gen Alpha. This generation is the first to be born entirely in the 21st century — in a fully digital world. Alpha is also expected to be the largest generation in history with over 2 billion people by 2025. […]