I’m usually pretty irritated when I’m watching something and a pop-up blocks my view. I try to hit that x like I’m playing whack-a-mole. But when I’m scrolling through social media and see something that tells a story or makes me laugh, I’ll stop and watch no matter who posted the content — a person or a brand. That second kind of advertising is called native advertising. There’s usually a small label telling me if a post is sponsored content, but that’s less important to me than the quality of the content. Brands who master native advertising strategy create relatable […]