News / 2922 posts found
Microsoft Unveils Predictive Targeting, AI-Based Advertising Tool via @sejournal, @MattGSouthern
Microsoft unveils Predictive Targeting, an AI-based advertising tool enhancing conversion rates, streamlining targeting, and offering flexible audience strategies. The post Microsoft Unveils Predictive Targeting, AI-Based Advertising Tool appeared first on Search Engine Journal.
Zora Launches Its Own Layer 2 Chain: Zora Network
On June 21, the NFT marketplace Zora announced the launch of Zora Network, a new layer 2 blockchain solution meant to provide improved digital infrastructure to the artists and brands that have used their platform in the past. The network, which is supported by over 35 Web3 entities — including Sound.XYZ, Rainbow Wallet, and PleasrDAO — will be able to better serve the platform’s 100,000 monthly active users by unlocking structural advantages for Zora’s platform and ensuring its ability to scale properly. In the context of blockchain tech, a layer 2 solution is a secondary protocol built on top of an existing […]
German Intelligence Agency Launches NFT Collection to Attract Cybersecurity Talent
As part of a truly unusual recruitment drive, the German Intelligence Agency, Bundesnachrichtendienst (BND), has launched an NFT collection called Dogs of BND. The initiative aims to attract tech-savvy individuals adept in blockchain technology and NFTs to aid in combating cybercrime. Inspired by the agency’s Pullach branch service dogs, Inka and Alex, the collection comprises 999 generative avatar images of dogs with varying characteristics. This includes many standard PFP traits, such as background colors, outfits, eyewear, headgear, and hairstyles. Although the collection is fully minted on the Ethereum blockchain, the pieces within it can only be obtained by users willing […]
Google Analytics 4 Rolls Out New Conversion Attribution Settings via @sejournal, @MattGSouthern
Google Analytics 4 introduces customizable attribution settings, offering marketers improved insights into their Google Ads campaign’s ROI. The post Google Analytics 4 Rolls Out New Conversion Attribution Settings appeared first on Search Engine Journal.
Google Search Console Adds INP To Core Web Vitals Report via @sejournal, @MattGSouthern
Google prepares for 2024’s Core Web Vitals update by adding Interaction to Next Paint (INP) reporting to Search Console. The post Google Search Console Adds INP To Core Web Vitals Report appeared first on Search Engine Journal.
Google Ordered To Sell Off Part Of Ad-Tech In EU Ruling via @sejournal, @brookeosmundson
A two-year investigation in the EU comes to a close, ordering Google to divest portions of its ad tech business. The post Google Ordered To Sell Off Part Of Ad-Tech In EU Ruling appeared first on Search Engine Journal.
Google Ads Postpones Data-Driven Attribution Switch To Mid-July via @sejournal, @MattGSouthern
In July, Google is removing outdated Google Ads attribution models, favoring its AI-driven model for optimized, adaptable ad performance. The post Google Ads Postpones Data-Driven Attribution Switch To Mid-July appeared first on Search Engine Journal.
Yuga Labs Announces ‘HV-MTL Forge’ to Begin in June
Things are once again heating within the Yuga Labs NFT ecosystem — and this time, it all has to do with HV-MTL. Launched in March 2023, the Bored Ape-adjacent NFT collection has already gained significant traction in Web3 and is about to undergo a major evolution. Billed as one of the “final” stops in the still-evolving, multi-part MDvMM.xyz saga, information about HV-MTL has slowly been unveiled over time. But now, we know that all 30,000 HV-MTL mech NFTs will soon become interactive, as Yuga has announced season one of the “HV-MTL Forge.” What to know about the HV-MTL Forge Announced via Twitter, […]
Binance to Integrate Lightning Network for Faster Bitcoin Transactions
Binance, one of the world’s largest crypto exchanges, is seeking to make a major upgrade to its Bitcoin infrastructure. After developer and Taproot Wizard founder Udi Wertheimer reported finding “Binance nodes” on the Lightning Network on June 16, the exchange giant has now revealed its intention to integrate Lightning, a layer two scalability solution built on the Bitcoin blockchain. Binance onboards the Lightning Network Although Binance made this announcement via Twitter in the early morning of June 20, the company did not provide a specific timeline for the completion of the Lightning Network integration, stating that there is still more […]
What are Ethscriptions? Inscriptions on the Ethereum Blockchain, Explained
Bitcoin Ordinal Inscriptions have significantly impacted the Web3 space since the Ordinals protocol was introduced in January 2023. Millions upon millions of Inscriptions have been minted, inspiring established projects to expand from Ethereum and Solana to Bitcoin. Ordinals also seem to have inspired Ethscriptions — a recently launched (and quickly adopted) protocol that enables the creation and sharing of digital entities on the Ethereum blockchain (as long as they’re under 96 kilobytes). Created by Tom Lehman, co-founder of Genius.com, the innovation has sparked considerable interest since its June 17 launch, with over 130,000 Ethscriptions generated to date. To add to […]