Paid Media / 132 posts found
What’s A Good Cost Per Acquisition (CPA)? Ask The PPC via @sejournal, @navahf
It’s not always straightforward to set KPIs for your paid ad campaigns. Here’s what you can do, according to Navah Hopkins in this month’s column. The post What’s A Good Cost Per Acquisition (CPA)? Ask The PPC appeared first on Search Engine Journal.
Google Lets Users Limit Ads About Dating And Weight Loss via @sejournal, @brookeosmundson
In another move towards user privacy, Google has added weight loss, dating, pregnancy and parenting to its sensitive categories on YouTube. The post Google Lets Users Limit Ads About Dating And Weight Loss appeared first on Search Engine Journal.