PPC / 371 posts found
PPC Trends 2026: AI, Automation, And The Fight For Visibility via @sejournal, @MattGSouthern
Inside the latest PPC Trends ebook: how marketers are redefining control, measurement, and creative in an era of platform-driven automation. The post PPC Trends 2026: AI, Automation, And The Fight For Visibility appeared first on Search Engine Journal.
Google Redesigns How Search Ads Are Labeled via @sejournal, @brookeosmundson
Google’s updated search ad labeling increases transparency and may influence user behavior. Learn what’s changing and how it could impact performance. The post Google Redesigns How Search Ads Are Labeled appeared first on Search Engine Journal.
Get Your Ad Campaigns Ready Before Black Friday via @sejournal, @brookeosmundson
Set your Black Friday PPC campaigns up for success by tightening budgets, optimizing feeds, guiding automation, and building safeguards before peak shopping hits. The post Get Your Ad Campaigns Ready Before Black Friday appeared first on Search Engine Journal.
How AI is Helping Brands Convert More Customers [Webinar] via @sejournal, @hethr_campbell
Discover how to leverage AI for conversion rate optimization (CRO) to increase lead conversions and eliminate friction from your sales funnel. The post How AI is Helping Brands Convert More Customers [Webinar] appeared first on Search Engine Journal.
Google Ads Adds Deeper Performance Max Reporting via @sejournal, @MattGSouthern
Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by surface. The post Google Ads Adds Deeper Performance Max Reporting appeared first on Search Engine Journal.
Finding The Perfect Balance Between AI And Human Control In Google Ads
AI runs Google Ads in 2025, but strategy still matters to stop automation from drifting toward irrelevant metrics and wasted budget. The post Finding The Perfect Balance Between AI And Human Control In Google Ads appeared first on Search Engine Journal.
How AI Mode Will Redefine Paid Search Advertising via @sejournal, @brookeosmundson
Marketers must adapt to AI-powered journeys as Google shifts from keyword bidding to intent-driven ad placements. The post How AI Mode Will Redefine Paid Search Advertising appeared first on Search Engine Journal.
DOJ Seeks Google Ad Manager Break Up As Remedies Trial Begins via @sejournal, @MattGSouthern
DOJ is asking a court to force Google to divest its Ad Manager. Google has proposed a solution to make its services more interoperable. The post DOJ Seeks Google Ad Manager Break Up As Remedies Trial Begins appeared first on Search Engine Journal.
When Advertising Shifts To Prompts, What Should Advertisers Do? via @sejournal, @siliconvallaeys
Google AI Mode is upending advertising models. Keywords are fading, prompts are rising, and smart advertisers are adjusting strategies to capture intent earlier. The post When Advertising Shifts To Prompts, What Should Advertisers Do? appeared first on Search Engine Journal.
Google AI Max For Search Goes Global In Beta via @sejournal, @MattGSouthern
Google’s AI Max for Search is now in global beta with one-click experiments and an upcoming text guidelines feature to steer brand-safe creative. The post Google AI Max For Search Goes Global In Beta appeared first on Search Engine Journal.