PPC / 296 posts found
Google Ads Update: Misleading Landing Pages Now Demoted via @sejournal, @MattGSouthern
Google’s new ads rules demote confusing landing pages and reward those aligned with user intent. The post Google Ads Update: Misleading Landing Pages Now Demoted appeared first on Search Engine Journal.
Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies
Get more customers through your doors with hyper-targeted local PPC. The post Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies appeared first on Search Engine Journal.
Google Demand Gen Campaigns Just Got A Major Update via @sejournal, @brookeosmundson
Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative updates, and improved retail features. The post Google Demand Gen Campaigns Just Got A Major Update appeared first on Search Engine Journal.
Smart Bidding In Google Ads: In-Depth Guide via @sejournal, @brookeosmundson
Drive better results with Smart Bidding in Google Ads. Learn how to use this advanced feature to optimize your PPC campaigns. The post Smart Bidding In Google Ads: In-Depth Guide appeared first on Search Engine Journal.
Google Ads Introduces Advanced Targeting For Performance Max via @sejournal, @MattGSouthern
Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance. The post Google Ads Introduces Advanced Targeting For Performance Max appeared first on Search Engine Journal.
Google Phrase Match: Everything You Need To Know via @sejournal, @siliconvallaeys
Google’s ad targeting systems prioritize intent-based matching. Learn how phrase match keywords can now capture broader, intent-aligned search terms for more effective ad campaigns. The post Google Phrase Match: Everything You Need To Know appeared first on Search Engine Journal.
Paid Media Marketing In 2025: 7 Changes Marketers Should Make via @sejournal, @brookeosmundson
Get ready for the future of paid media campaigns. Dive into the game-changing developments this year, from AI advancements to privacy updates. The post Paid Media Marketing In 2025: 7 Changes Marketers Should Make appeared first on Search Engine Journal.
Microsoft Launches Multi-Format Campaigns for Audience Ads via @sejournal, @brookeosmundson
Discover Microsoft Ads’ new multi-format campaigns for Audience ads. Simplify ad management by combining native, display, and video formats in one campaign. The post Microsoft Launches Multi-Format Campaigns for Audience Ads appeared first on Search Engine Journal.
GA4 Metrics Every Advertiser Should Pay Attention To via @sejournal, @timothyjjensen
Unlock valuable insights with GA4 metrics. Discover what users are doing on your site beyond initial ad clicks. The post GA4 Metrics Every Advertiser Should Pay Attention To appeared first on Search Engine Journal.
Insights From Microsoft Ads Partners: Copilot And PMax via @sejournal, @LisaRocksSEM
Discover Microsoft’s latest updates on Copilot and ads, including enhanced ad integration, Performance Max optimization, and insights into AI-driven conversational search. The post Insights From Microsoft Ads Partners: Copilot And PMax appeared first on Search Engine Journal.