SEO & SEM / 4636 posts found
Google’s Updated Raters Guidelines Target Fake EEAT Content via @sejournal, @martinibuster
Google has expanded its Quality Rater Guidelines to help identify more deceptive SEO tactics and misleading web content The post Google’s Updated Raters Guidelines Target Fake EEAT Content appeared first on Search Engine Journal.
Google’s Walled Garden: Users Make 10 Clicks Before Leaving via @sejournal, @MattGSouthern
A study analyzing Google vs ChatGPT traffic finds Google keeps users on its site longer, but sends the most traffic overall. The post Google’s Walled Garden: Users Make 10 Clicks Before Leaving appeared first on Search Engine Journal.
B2B Buyer Behavior Has Changed: Proven Strategies For Sustainable Relationships via @sejournal, @alexanderkesler
Get B2B buying groups talking with this new playbook: persona building, buyer-led content, continuous optimization, and empowering sales teams to nurture buyer relationships. The post B2B Buyer Behavior Has Changed: Proven Strategies For Sustainable Relationships appeared first on Search Engine Journal.
Breaking Into New Markets With PPC: Key Considerations
PPC helps brands expand into new markets, but real success depends on everything around it, from measurement and localization to trust, cultural differences, and more. The post Breaking Into New Markets With PPC: Key Considerations appeared first on Search Engine Journal.
SEO Rockstar Names 7 SEO Fundamentals To Win In AI Search via @sejournal, @martinibuster
SEO legend Todd Friesen names seven SEO fundamentals for winning in AI search, and it’s still called SEO The post SEO Rockstar Names 7 SEO Fundamentals To Win In AI Search appeared first on Search Engine Journal.
WordPress Robots.txt: What Should You Include? via @sejournal, @alexmoss
A smarter robots.txt can stop SEO issues before they start. Clean up WordPress crawl paths, block noise, and point bots to what matters. The post WordPress Robots.txt: What Should You Include? appeared first on Search Engine Journal.
Reimagining EEAT To Drive Higher Sales And Search Visibility via @sejournal, @martinibuster
You can’t add EEAT to a site, but you can create the conditions that lead to the signals Google equates with it The post Reimagining EEAT To Drive Higher Sales And Search Visibility appeared first on Search Engine Journal.
Server-Side vs. Client-Side Rendering: What Google Recommends via @sejournal, @MattGSouthern
Google’s Martin Splitt shares key JavaScript rendering insights. He discusses AI crawlers, SSR vs. CSR, and the impact of structured data. The post Server-Side vs. Client-Side Rendering: What Google Recommends appeared first on Search Engine Journal.
Yelp Vs. Google Antitrust Case Survives First Big Test
Google faces a jury trial after a judge lets Yelp’s main antitrust claims proceed, raising questions about local search and ad market practices. The post Yelp Vs. Google Antitrust Case Survives First Big Test appeared first on Search Engine Journal.
Google AI Mode Expands Rollout, Adds Maps & Shopping Results via @sejournal, @MattGSouthern
Google AI Mode is now available to all US users in Google Labs, offers new visual cards, shopping integration, and more. The post Google AI Mode Expands Rollout, Adds Maps & Shopping Results appeared first on Search Engine Journal.