Not quite sure how to measure the true value of your content initiatives? You’re certainly not alone.  One of the biggest challenges marketers face is determining which touchpoints along the customer journey contribute most to conversions – also known as attribution modeling.  So join us on April 10, as we unravel the nuances of attribution modeling and show you how to layer first-touch and last-touch attribution within your measurement strategy.  By adopting a comprehensive approach, you’ll gain deeper insights into the effectiveness of your content efforts and make more informed decisions about resource allocation.  Bill Franklin, Director of SEO at […]