Brand isn’t just a logo or tagline – it impacts a company’s search performance and competitive edge. Brand identity influences how search engines rank your content and how your audience searches for and engages with your brand. This rundown isn’t just about why brand matters – it’s about how to leverage it at every level, from SEO strategy to interactive content that drives real connections. For teams juggling integrated search strategies, this collection cuts through the noise and shows how to build brand experiences that don’t just rank – they resonate. We especially think you’ll like “Four Reasons You Can’t […]