It may not look like one of the fancy, paid SEO tools you’re used to logging into, but Excel remains one of the most versatile and powerful tools in an SEO professional’s toolbox. You can use Excel to track and analyze key metrics such as rankings, website traffic, and backlinks. Use it to create and update meta tags, track and analyze competitors’ SEO strategies and performance, build automated reports, and take care of many of the data tasks you’ll encounter every day. Combine your Excel knowledge with Python, Tableau, R, and other tools, and there is nothing you can’t do. […]