SEO & SEM / 5206 posts found
Ask A PPC: How To Make Microsoft Advertising Profitable via @sejournal, @navahf
Want better ROI from Microsoft Advertising? In this week’s Ask A PPC, Navah Hopkins tackles common frustrations and shows what profitable advertisers do differently. The post Ask A PPC: How To Make Microsoft Advertising Profitable appeared first on Search Engine Journal.
How You Can Track Brand Authority For AI Search via @sejournal, @Kevin_Indig
Brand reputation wins in AI search. See how brand authority influences chatbot citations and what you can do to build and measure it effectively. The post How You Can Track Brand Authority For AI Search appeared first on Search Engine Journal.
Why Google Ads Fails B2B (And How to Fix It)
Unlock the potential of Google Ads for B2B marketing. Discover how to enhance lead quality and improve campaign performance. The post Why Google Ads Fails B2B (And How to Fix It) appeared first on Search Engine Journal.
Google AI Overviews Target Of Legal Complaints In The UK And EU via @sejournal, @martinibuster
Independent publishers want the option to opt out of Google’s AI Overviews without being excluded from the search results. The post Google AI Overviews Target Of Legal Complaints In The UK And EU appeared first on Search Engine Journal.
Relying Too Much On AI Is Backfiring For Businesses via @sejournal, @MattGSouthern
Businesses adopting AI tools without proper planning are facing costly setbacks. Experts and research warn: AI needs human oversight. The post Relying Too Much On AI Is Backfiring For Businesses appeared first on Search Engine Journal.
How To Get The Perfect Budget Mix For SEO And PPC via @sejournal, @brookeosmundson
PPC drives results fast. SEO builds over time. Here’s how to budget for both with realistic expectations and measurable business outcomes. The post How To Get The Perfect Budget Mix For SEO And PPC appeared first on Search Engine Journal.
This Is Why AI Won’t Take Your Job (Yet) via @sejournal, @SequinsNsearch
Think AI will replace you? Not so fast. New research shows your human instincts still matter, especially in marketing and content. The post This Is Why AI Won’t Take Your Job (Yet) appeared first on Search Engine Journal.
What Is Paid Media: The Different Types & Examples via @sejournal, @brookeosmundson
Not all paid media is created equal. Know what works where – and why – before you pour money into your next campaign. The post What Is Paid Media: The Different Types & Examples appeared first on Search Engine Journal.
SEO Rockstar “Proves” You Don’t Need Meta Descriptions via @sejournal, @martinibuster
Tests show that removing meta descriptions may improve search engine traffic, although some say SEO tests are performative theater. The post SEO Rockstar “Proves” You Don’t Need Meta Descriptions appeared first on Search Engine Journal.
Are You Still Optimizing for Rankings? AI Search May Not Care. [Webinar] via @sejournal, @hethr_campbell
Join this actionable and data-backed webinar on what drives visibility in AI search. Hear about the insights, mistakes, and strategies that are reshaping SEO now. The post Are You Still Optimizing for Rankings? AI Search May Not Care. [Webinar] appeared first on Search Engine Journal.