SEO & SEM / 5210 posts found
Why Brand Advertising Matters For Paid Media Performance via @sejournal, @iambenwood
PPC is getting pricier and harder to measure. With branded search now key to media effectiveness, this piece outlines how to shift your strategy accordingly. The post Why Brand Advertising Matters For Paid Media Performance appeared first on Search Engine Journal.
How To Measure Topical Authority [In 2025] via @sejournal, @Kevin_Indig
As AIOs take over SERPs, topical authority becomes more critical. This article explains how it works and what signals actually influence visibility. The post How To Measure Topical Authority [In 2025] appeared first on Search Engine Journal.
Google’s Official Advice On Optimizing For AI Overviews & AI Mode via @sejournal, @MattGSouthern
Google publishes blog posts with official tips to make your content perform well in AI search features like AI Overviews & AI Mode. The post Google’s Official Advice On Optimizing For AI Overviews & AI Mode appeared first on Search Engine Journal.
Google AI Measurement Upgrades Announced At Google Marketing Live via @sejournal, @brookeosmundson
Google Ads launches new AI-powered measurement tools to help marketers of all sizes prove performance, boost ROI, and better use first-party data. The post Google AI Measurement Upgrades Announced At Google Marketing Live appeared first on Search Engine Journal.
Google Announces Largest Ads Bidding Update In Over A Decade via @sejournal, @brookeosmundson
Google launches Smart Bidding Exploration, a new feature to help advertisers unlock untapped conversions by expanding eligible queries without changing audience targeting. The post Google Announces Largest Ads Bidding Update In Over A Decade appeared first on Search Engine Journal.
30-Year SEO Pro Shows How To Adapt To Google’s Zero-Click Search via @sejournal, @martinibuster
Google’s AIO is wiping out mid-funnel user behavior data. Here are effective responses to zero-click SERPs for SEO. The post 30-Year SEO Pro Shows How To Adapt To Google’s Zero-Click Search appeared first on Search Engine Journal.
Ask An SEO: Why Didn’t My Keywords Come Back After I Changed My Page Content? via @sejournal, @rollerblader
Changes to content won’t hold rankings if your site has technical issues or poor structure. This edition of Ask An SEO looks at why. The post Ask An SEO: Why Didn’t My Keywords Come Back After I Changed My Page Content? appeared first on Search Engine Journal.
Google Gemini Upgrades: New AI Capabilities Announced At I/O via @sejournal, @MattGSouthern
Google Gemini upgrades include Chrome integration, Live visual tools, and enhanced 2.5 models. Learn how these AI advances could reshape your marketing strategy. The post Google Gemini Upgrades: New AI Capabilities Announced At I/O appeared first on Search Engine Journal.
Google Expands AI Features in Search: What You Need to Know via @sejournal, @MattGSouthern
Google AI Mode rolls out in US Search with Gemini 2.5 integration, AI overviews expand to more languages. + more announcements from I/O. The post Google Expands AI Features in Search: What You Need to Know appeared first on Search Engine Journal.
Use IndexNow For AI Search And Shopping SEO via @sejournal, @martinibuster
IndexNow, paired with structured data, is an ideal way for online stores to get product data into AI-powered search. The post Use IndexNow For AI Search And Shopping SEO appeared first on Search Engine Journal.