SEO & SEM / 4431 posts found
Google Ads To Phase Out Enhanced CPC Bidding Strategy via @sejournal, @MattGSouthern
Google Ads to discontinue Enhanced CPC bidding strategy, transitioning advertisers to manual CPC or newer AI-driven options by March 2025. The post Google Ads To Phase Out Enhanced CPC Bidding Strategy appeared first on Search Engine Journal.
Reddit’s Strategy To Attract Advertisers: Interest-Based Targeting via @sejournal, @MattGSouthern
Reddit’s VP of Ads Product discusses platform enhancements, including AI-driven solutions and improved targeting, balancing advertiser needs with user experience. The post Reddit’s Strategy To Attract Advertisers: Interest-Based Targeting appeared first on Search Engine Journal.
7 Common Mistakes New Independent SEO Consultants Make (And How To Avoid Them) via @sejournal, @olgazarr
Starting out as an independent SEO consultant? Don’t make these common mistakes. Learn from the experience of an experienced independent consultant in this article. The post 7 Common Mistakes New Independent SEO Consultants Make (And How To Avoid Them) appeared first on Search Engine Journal.
8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention via @sejournal, @gregjarboe
Uncover the challenges brands face on TikTok. Learn why 84% of videos fail to generate strong positive emotions and capture attention. The post 8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention appeared first on Search Engine Journal.
Google’s Guidance About The Recent Ranking Update via @sejournal, @martinibuster
Google’s Danny Sullivan published a statement about the recent ranking update, stressing not to make radical changes to improve rankings The post Google’s Guidance About The Recent Ranking Update appeared first on Search Engine Journal.
August Update from IAB Shows Ad Spend & Opportunities For Growth In 2024 via @sejournal, @gregjarboe
Get insights into the shifting ad spending trends and strategies for growth in the Interactive Advertising Bureau’s 2024 Outlook study. The post August Update from IAB Shows Ad Spend & Opportunities For Growth In 2024 appeared first on Search Engine Journal.
Google Analytics Update: Plot Up To Five Metrics At Once via @sejournal, @MattGSouthern
Google rolls out Analytics updates: new visualization tools, anomaly detection, and enhanced revenue tracking. The post Google Analytics Update: Plot Up To Five Metrics At Once appeared first on Search Engine Journal.
Mediavine Bans Publisher For Overuse Of AI-Generated Content via @sejournal, @MattGSouthern
Ad firm Mediavine reportedly terminates a publisher’s account for overusing AI-generated content, citing quality concerns. The post Mediavine Bans Publisher For Overuse Of AI-Generated Content appeared first on Search Engine Journal.
SearchGPT vs. Google: Early Analysis & User Feedback via @sejournal, @MattGSouthern
OpenAI’s SearchGPT prototype shows potential to challenge Google, but early analysis reveals limitations and need for further development. The post SearchGPT vs. Google: Early Analysis & User Feedback appeared first on Search Engine Journal.
11 HTML Attributes For SEO & Why They Matter via @sejournal, @HelenPollitt1
Discover the key HTML attributes that are crucial to good SEO. Understand their uses and how to code them. The post 11 HTML Attributes For SEO & Why They Matter appeared first on Search Engine Journal.