Creative Data Networks
Google Is Now Indexing CSV Files via @sejournal, @martinibuster
Google now indexes CSV files. This is in addition to previously using them via structured data for enhanced search appearances The post Google Is Now Indexing CSV Files appeared first on Search Engine Journal.
Multivariate Testing: How It Differs From A/B Testing
There’s seemingly no end to what you can test in your marketing — conversion rates, offer placements, and even which titles perform better. There’s also no end to the type of test you can run, but two players take center stage: A/B and multivariate testing. Is there a huge difference between them, though? And will my results be affected if I choose the wrong one? Yes, there is a difference, and yes, your results will be affected. Not to fear, though; in this post, we’re going to break down the difference between A/B tests and multivariate tests and tell you […]
Doodles and Crocs Announce Exclusive Footwear Collaboration
Web3 lifestyle and entertainment brand Doodles has joined forces with Crocs, a global leader in casual footwear, in a partnership to merge the physical and digital realms. Doodles and Crocs will release a product lineup that combines traditional fashion with modern technology on August 29. Spearheading the collection is a set of exclusive Doodles x Crocs Classic Clogs and accompanying Jibbitz charms crafted by Burnt Toast, the co-founder of Doodles. Each Doodles x Crocs Classic Clog Bundle comes with a redeemable “Crocs Box” digital collectible. Credit: Doodles x Crocs “We’re beyond excited to announce our collaboration with Crocs. Partnerships rarely […]
Mythical Games Debuts ‘NFL Rivals’: NFL’s Entry into Web3 Gaming
The NFL officially has its first-ever licensed game that incorporates Web3 technology, according to Friday’s press release. “NFL Rivals” embodies a landmark collaboration between the NFL, the NFL Players Association (NFLPA), and next-gen blockchain gaming tech studio Mythical Games, that allows fans to step into the role of a general manager as they work to build and own their teams. Led by gaming industry veterans, the Mythical Games team specializes in building games around player-owned economies and has helped develop major franchises, including Call of Duty, World of Warcraft, Guitar Hero, DJ Hero, Marvel Strike Force, and Skylanders. Gamers First While NFL Rivals […]
Now Runway: Ralph Lauren’s ‘888 House’: A Dreamlike Digital Retail Experience
Ralph Lauren (NYSE: RL) marks a milestone with the introduction of a new icon, The RL 888, a distinctive handbag collection that defines its own style. The RL 888 campaign will underscore the brand’s signature trait of juxtaposition by contrasting the smooth, modern design of the handbag with a rugged, otherworldly landscape. “I am inspired by the beauty of the natural world—a land of contradictions where sky and rugged terrain convene. It is the perfect environment to express the unchanging beauty of The RL 888 and the independent spirit and personal style of the woman who writes her own story […]
LinkedIn’s Feed Is Getting Smarter Thanks To AI via @sejournal, @MattGSouthern
LinkedIn enhances its home feed recommendation algorithm with AI for a more personalized experience. The post LinkedIn’s Feed Is Getting Smarter Thanks To AI appeared first on Search Engine Journal.
5 Reasons Why Your PPC Leads Are Not Converting via @sejournal, @brookeosmundson
It’s easy to blame PPC when leads aren’t converting to customers. But there are many reasons outside of PPC that this problem exists. The post 5 Reasons Why Your PPC Leads Are Not Converting appeared first on Search Engine Journal.
Why You Need to Create More Landing Pages [Data + Tips]
“I’ve already got some landing pages, so why should you make more?” That sounds almost as crazy as saying the question, “Well I’ve already got some leads, why should I get more?” Landing pages are an indispensable part of marketing. And for all you marketers out there who have been going inbound for a while, you understand how efficient they are at converting. But are you creating enough of them to really scale your lead generation efforts? Let‘s find out why — at least in the case of landing pages — more is better. And if you’re in a pinch, […]
What’s a Blog & Why You Need One
Even if you‘re not sure what a blog is, you’ve no doubt come across one at some point in time. Perhaps you‘ve stumbled across a blog when you’ve searched “healthy dinner recipes”. In fact, if you’re reading this, guess what? You’re on a blog. (Very meta, I know.) If your business doesn’t have a blog, you might want to reconsider — B2B marketers who use blogs receive 67% more leads than those who do not, and blogs have been rated the 5th most trusted source for accurate online information. At its most basic, blogs can help you develop an online […]
Google Automatically Upgrading Vehicle Ads To Performance Max via @sejournal, @MattGSouthern
Google is automatically upgrading vehicle ad campaigns to Performance Max starting in September. The post Google Automatically Upgrading Vehicle Ads To Performance Max appeared first on Search Engine Journal.