“I think we’re moving into a space where most beauty companies are tech companies,” says Maya Smith. It’s a striking claim from a brand that launched in 2012, long before AI was everywhere. But The Doux has always been ahead of the curve. Since day one, the haircare brand has been anchored in culture: hip-hop references, retro- and Afrofuturism, Black hair-salon nostalgia, all in service of marketing hair products to Black women. For all AI can do, Smith, who’s The Doux’s co-founder, CEO, and creative director, is well aware that system biases are still rampant; the tech is accelerating faster than […]