Creative Data Networks

Bing AI Citation Tracking, Hidden HTTP Homepages & Pages Fall Under Crawl Limit – SEO Pulse via @sejournal, @MattGSouthern

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The latest SEO Pulse examines AI citation dashboards, invisible homepage pitfalls, and what new crawl data means for technical teams. The post Bing AI Citation Tracking, Hidden HTTP Homepages & Pages Fall Under Crawl Limit – SEO Pulse appeared first on Search Engine Journal.

Google’s Search Relations Team Debates If You Still Need A Website via @sejournal, @MattGSouthern

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Google’s Search Relations team discussed whether you still need a website in 2026, and outlined when social, apps, or the web make sense. The post Google’s Search Relations Team Debates If You Still Need A Website appeared first on Search Engine Journal.

What is an attribution window in marketing? What marketers need to know

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An attribution window is the defined time period when a marketing touchpoint — such as an ad click, email open, or page view — can be credited for a conversion. Window length directly affects how conversions are counted, how channels perform, and how budget decisions are made. Platforms use different defaults, and these differences often create mismatches in data across tools.  Marketers use HubSpot attribution reporting to compare model outcomes with consistent lookback periods and align windows across platforms. A marketing attribution window determines which touchpoints are eligible to receive conversion credit, shaping how teams interpret performance and drive decisions […]

From Performance SEO To Demand SEO via @sejournal, @TaylorDanRW

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Rethink SEO’s role as AI shifts discovery into the answer and reshapes how demand, trust, and preference are formed. The post From Performance SEO To Demand SEO appeared first on Search Engine Journal.

The Classifier Layer: Spam, Safety, Intent, Trust Stand Between You And The Answer via @sejournal, @DuaneForrester

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Visibility in AI answers is gated long before ranking, and this article explains how Spam, Safety, Intent, and Trust decide who gets through. The post The Classifier Layer: Spam, Safety, Intent, Trust Stand Between You And The Answer appeared first on Search Engine Journal.

Google Clarifies Its Stance On Campaign Consolidation via @sejournal, @brookeosmundson

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Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity in AI-driven Google Ads accounts. The post Google Clarifies Its Stance On Campaign Consolidation appeared first on Search Engine Journal.

Marketing operations tech stack audit: A proven checklist for operations teams

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Marketing tech stacks often expand fast, leading to sprawl. The result is low tool usage. Gartner estimates that only 49% of marketing technology tools are actively used by teams. A marketing operations tech stack audit brings structure back to teams with bloated software. During the audit, teams identify opportunities to cut redundant software, resolve data issues, and improve ROI. Ironically, teams may also surface the need for new tech to manage large volumes of data. HubSpot’s Data Hub is designed to help, combining data across each company’s tech stacks. This post explores when marketing operations tech stack audits are necessary. […]

The Halo Effect: Your Paid Media Went Offline, Can You Survive Without It? via @sejournal, @jonkagan

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This paid media holdout study explains why organic gains mask deeper declines in traffic, orders, and brand-driven demand. The post The Halo Effect: Your Paid Media Went Offline, Can You Survive Without It? appeared first on Search Engine Journal.

WP Engine Complaint Adds Unredacted Allegations About Mullenweg Plan via @sejournal, @martinibuster

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WordPress co-founder and Automattic are alleged to have planned to target at least ten competitors beyond WP Engine. The post WP Engine Complaint Adds Unredacted Allegations About Mullenweg Plan appeared first on Search Engine Journal.

From Article to Short-Form Video That Holds Attention via @sejournal, @MattGSouthern

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Effective article-to-video workflows prioritize what to cut, what to keep, and how to structure 150 words that actually hold attention. The post From Article to Short-Form Video That Holds Attention appeared first on Search Engine Journal.
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