Creative Data Networks
Microsoft Explains How To Optimize Content For AI Search Visibility via @sejournal, @MattGSouthern
Microsoft shares guidance on optimizing content for AI search, including structure, formatting, schema markup, and common mistakes that can harm visibility. The post Microsoft Explains How To Optimize Content For AI Search Visibility appeared first on Search Engine Journal.
How To Build SEO Strategies Around Real Customer Behavior via @sejournal, @AdamHeitzman
Google rewards intent, not volume. Build SEO strategies around customer actions that move the business forward. The post How To Build SEO Strategies Around Real Customer Behavior appeared first on Search Engine Journal.
The 5 Hidden Organizational Forces That Undermine Enterprise SEO via @sejournal, @billhunt
SEO underperforms when capable teams face hidden barriers like turf wars, outdated workflows, and weak accountability. The post The 5 Hidden Organizational Forces That Undermine Enterprise SEO appeared first on Search Engine Journal.
Loop Marketing strategy: A framework for stellar AI-era growth
Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.) Instead of turning to Google for the answers to all their curiosities and questions, consumers are increasingly watching YouTube reviews, asking ChatGPT for recommendations, scrolling through social feeds, and messaging influencers instead. Meanwhile, AI search engines are serving up “summarized” direct answers to them instead of sending them to your website. What are we to do? A Loop Marketing strategy can help you navigate this new era of AI and audience behavior. This guide will explain Loop Marketing, introduce you to the playbook, and detail how […]
Why brands should stop overlooking their most powerful influencers: customers
Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And this year, one trend stood out to me more than anything else: the rise of customers as influencers. In the past 18 months, we’ve seen people boycotting brands, blocking campaigns, and becoming much more marketing literate. We know how influencer deals work, we see the behind-the-scenes, and in many cases we now view influencers as brands themselves. That changes how we trust them, and how we want to engage. It’s made me stop and think: what if customers are the […]
It’s all about you
It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That brands are begging to be a part of. Oh, and that was headlined this year by none other than Taraji P. Henson, Kerry Washington, and Jennifer Hudson. That’s Shareese Bembury-Coakley’s reality as one of the driving forces behind CultureCon, the world’s largest festival for Black creatives and entrepreneurs. Here’s how she makes the magic happen. Meet the Master Shareese Bembury-Coakley Vice President, Business development and partnerships at CultureCon Claim to fame: Successfully sold a partnership between the TV show Killing Eve and buy-now-pay-later service Klarna; deliverables included an […]
Search Atlas Announces New Features For Agencies via @sejournal, @martinibuster
Search Atlas announced an ambitious slate of features that make it easier than ever to manage every aspect of SEO The post Search Atlas Announces New Features For Agencies appeared first on Search Engine Journal.
Content marketing vs inbound marketing (& why they both still matter)
If there’s one thing I’ve learned in years as a marketer, it’s that understanding the key distinctions of content marketing versus inbound marketing can transform how you attract and convert customers. The two strategies are like the Baldwin brothers — closely related but dramatically different, so employing the wrong one could mean the difference between a blockbuster and a bust. (I mean, imagine Alec in Biodome; it just wouldn’t work.) Today, content marketing and inbound marketing actually work together, with content serving as the fuel that powers your inbound engine. But knowing exactly how they compare and work with AI will […]
What Our AI Mode User Behavior Study Reveals About The Future Of Search via @sejournal, @Kevin_Indig
Here’s what 250 AI Mode sessions reveal about search: Users stay inside, clicks vanish, and visibility replaces traffic as the real currency. The post What Our AI Mode User Behavior Study Reveals About The Future Of Search appeared first on Search Engine Journal.