Creative Data Networks
B2C vs. B2B marketing with AI: The industry trends every marketer should know
The beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B and B2C marketing coin. One week, I’m helping a B2B SaaS brand rewrite a whitepaper. The next, I’m deep in campaign planning for a B2C real estate brand. It’s a front-row seat to how marketing works across different verticals. Now, with AI, everything has changed. I’ve heard it in interviews with marketing leads, seen it in the tools people reach for, and felt it in the way teams are organizing their workflows. In this article, I’ll share what I’ve observed, […]
When Advertising Shifts To Prompts, What Should Advertisers Do? via @sejournal, @siliconvallaeys
Google AI Mode is upending advertising models. Keywords are fading, prompts are rising, and smart advertisers are adjusting strategies to capture intent earlier. The post When Advertising Shifts To Prompts, What Should Advertisers Do? appeared first on Search Engine Journal.
WP Engine Vs. Automattic: Rulings Preserve WP Engine’s Lawsuit via @sejournal, @martinibuster
Court rulings enable WP Engine to proceed with nine claims and are given the chance to amend five others. The post WP Engine Vs. Automattic: Rulings Preserve WP Engine’s Lawsuit appeared first on Search Engine Journal.
ChatGPT Study: 1 In 4 Conversations Now Seek Information via @sejournal, @MattGSouthern
An OpenAI and Harvard study finds that 24% of ChatGPT use is information-seeking, with non-work usage now exceeding 70%. The post ChatGPT Study: 1 In 4 Conversations Now Seek Information appeared first on Search Engine Journal.
Google Search Console Adds Achievements Report To Track Milestones via @sejournal, @MattGSouthern
Google adds an Achievements report in Search Console so you can track click-based milestones, see in-progress goals, and jump to Insights and tips. The post Google Search Console Adds Achievements Report To Track Milestones appeared first on Search Engine Journal.
The end of “Hey {First_Name}”: AI personalization strategies that convert
Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That visceral reaction isn’t just about poor execution — it signals a fundamental shift in buyer expectations. HubSpot research shows that 78% of customers expect more personalization in business interactions than ever before. Yet only 47% of business leaders say their customer service experiences are highly personalized. You can no longer rely on old-school personalization tactics like adding basic customer details to a holiday card or making a generic comment like “I love what your company is doing” in your outreach. […]
F*** Traffic: How To Prioritize Conversion Over Vanity Metrics
Clicks are down—now what? Learn how to shift focus from traffic to conversions and prove SEO value with revenue-led strategies your stakeholders will love.
The CMO Vs. CGO Dilemma: Why The Right Leader Is Critical For Success via @sejournal, @dannydenhard
The shift from CMO to CGO signals a new mandate: Marketing leaders must own growth, revenue, and cross-functional alignment. The post The CMO Vs. CGO Dilemma: Why The Right Leader Is Critical For Success appeared first on Search Engine Journal.
Google Modifies Search Results Parameter, Affecting SEO Tools via @sejournal, @MattGSouthern
Google appears to have disabled the &num=100 results parameter, disrupting rank trackers and prompting a rethink of desktop impressions in Search Console. The post Google Modifies Search Results Parameter, Affecting SEO Tools appeared first on Search Engine Journal.
AI Is Changing Local Search Faster Than You Think [Webinar] via @sejournal, @hethr_campbell
Discover how AI is transforming local SEO. Learn data-driven tactics to win in AI Overviews, Maps Packs, and protect multi-location visibility in 2025. The post AI Is Changing Local Search Faster Than You Think [Webinar] appeared first on Search Engine Journal.