In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your resources. With that in mind, intent-based marketing is an optimal strategy for marketers who want to ensure they are reaching audiences who have a genuine interest in what their business has to offer. But what is intent-based marketing and how is it different from traditional or account-based marketing. Let’s dive in. Table of Contents What is intent-based marketing, and how is it different from ABM? Why Intent-based Marketing Matters Now How to Start Intent-based Marketing Intent Signals […]