The way consumers search for answers online has changed over the years. Instead of typing a keyword or query into search engines like Google, people are typing their questions directly into engines like ChatGPT to get direct, no-frills answers. So, instead of optimizing for SEO, marketers need to know how to structure a page for AEO (Answer Engine Optimization). Like many marketers, I found learning to optimize content for AEO challenging. Fortunately, you don‘t have to struggle like I did, because I’ve crafted this guide on structuring your content for AEO. Keep reading for a walkthrough of page structure, key […]

If you‘ve ever wondered why B2B email marketing still dominates as a revenue-driving channel in 2025, you’re not alone. Despite the rise of new marketing platforms and AI-powered tools, B2B email marketing remains one of the most reliable ways to nurture leads, accelerate pipeline, and actually close deals. When done right, email provides the space to build trust, educate decision-makers, and stay top of mind throughout the entire journey. In this guide, I’m walking you through how to build a B2B email marketing strategy that actually drives revenue, from segmentation and automation to the metrics that matter to your leadership […]