Creative Data Networks
OpenSea’s Insider Trading Case Is a Wake-Up Call for Web3
Web3 has a bad habit of leveraging its niche, insulated existence as cover to engage in objectionable behaviors. While the nascent state of the crypto and NFT market allows for seemingly boundless opportunities for all types of creatives and builders, its relatively unregulated nature (and promise of earning millions in a moment) can tempt people to act in ways that would result in fines or even jail time in other industries. That Web3 is not beyond the reach of regulatory or punitive oversight is something that the community is reminded of with increasing frequency these days. On May 3, Nathaniel […]
PPC 101: Expert Insights To Enhance Your Strategy via @sejournal, @sejournal
Get your copy of PPC Expert Tips now and learn pro techniques on how to maximize your ad spend with cost-effective campaigns. The post PPC 101: Expert Insights To Enhance Your Strategy appeared first on Search Engine Journal.
5 Challenges Marketers Face in Understanding Audiences [New Data + Market Researcher Tips]
As customer behavior constantly changes, marketers face an ongoing challenge to keep up with their audiences. Personalization and need fulfillment are essential to the success of any marketing campaign, and failing to understand what your customers want could result in lost revenue for your business. Marketers must stay in touch with evolving customer behavior and preferences to ensure their campaigns resonate with their customers. In this blog post, we’ll highlight the top challenges marketers face in understanding audiences from HubSpot’s very own 2023 State of Marketing Report to provide data-driven tips for overcoming them. Challenges Marketers Face in Understanding Audiences 1. […]
15 AI SEO Tools and How to Use AI in 2023 [New Data]
Optimizing your content to rank high in search engines can be tedious, especially when there are many factors to consider. Page load times, keywords, content quality, and videos are all things that can affect SEO. Fortunately, AI SEO tools are available to streamline SEO optimization and boost your website’s rankings. In this article, we’ll explore the various AI tools available to you, but first, let’s dive into how marketers use AI and the definition of AI SEO. How Marketers Use AI What is AI SEO? 15 AI SEO Tools Marketers Should Know How Marketers Use AI We surveyed more than […]
2023’s Top 7 Local Search Ranking Factors, Illustrated and Explained
Learning to be the best in town at the top seven elements experts feel impact your rankings in Google’s local packs is a smart strategic foundation. Thanks to Darren Shaw who has been running the Local Search Ranking Factors survey since 2017, we all benefit from this respected annual report in which local SEO professionals get to pool their practical knowledge of what they see impacting clients’ rankings most. Today, we’re going to look at how to set the local businesses you market apart by mastering the tippy-top of the list of factors, with lots of practical tips for improving […]
6 Proven Digital Marketing Strategies For Oil And Gas Companies
Oil and natural gas marketing require special considerations when marketing online. Discover 6 strategies to expand your digital footprint and reach more clients. The post 6 Proven Digital Marketing Strategies For Oil And Gas Companies appeared first on Search Engine Journal.
Google Analytics Event Tracking: How To Get Set Up via @sejournal, @vahandev
This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events. The post Google Analytics Event Tracking: How To Get Set Up appeared first on Search Engine Journal.
How Marketing Leaders are Navigating Recession [New Data]
In the last six months, economic trend surveys we’ve conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing. And, if you lead a team, you’re likely wondering how marketing leaders are navigating this time to my the best decisions for your staff and business in uncertain times. To help you navigate reducing your marketing budget in 2023, we used tools like Glimpse to survey more than 500 marketing leaders on […]
The Top Channels for Influencer Marketing in 2023 [New Data]
Finding the right influencer for a brand campaign can feel like dating. You want someone who shares your values, aligns with your goals, and will make a great impression on your friends and family — or followers, in your brand’s case. The same can be said if you’re an influencer looking for a brand that will take your career to the next level. Whether you’re a brand or an influencer, this article will help you find the perfect match by showing you the top channels for influencer marketing. Discover the best social media channels for your next influencer marketing campaign […]
Sotheby’s auction house launches on-chain secondary NFT marketplace
The luxury auction house has developed a fully on-chain sales system where users can purchase curated NFTs on the Ethereum and Polygon networks.