Creative Data Networks
On Writing a Tagline (and Pitching It, Too)
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Peggy, Lou, and Dawn are characters on Mad Men, the 60s period drama about one of Madison Avenue’s most prestigious, albeit fictional, advertising agencies. Peggy is one of the firm’s copywriters, responsible for writing (and pitching) ad copy. Lou is her boss, the creative director. Dawn, a secretary, keeps everyone organized. The trio are meeting about a new account, a watch company called Accutron. “Oh,” says Peggy. She’s looking at Lou. “You didn’t pick a tagline.” “Sure, I did.” […]
Google Analytics Update To Improve Paid Search Attribution via @sejournal, @MattGSouthern
Google to update GA4 attribution, correcting paid search conversion tracking while potentially impacting ad budgets. The post Google Analytics Update To Improve Paid Search Attribution appeared first on Search Engine Journal.
Google Ranking Systems & Signals: How To Adapt Your SEO Strategy In 2024 & Beyond via @sejournal, @sejournal
Confused by recent Google updates? Download our latest Google Ranking ebook and learn valuable insights and tips from 11 SEO experts. The post Google Ranking Systems & Signals: How To Adapt Your SEO Strategy In 2024 & Beyond appeared first on Search Engine Journal.
How to Optimize Your Place of Worship’s Google Business Profile to Create a Warm Welcome
Ongoing efforts with elements like updates, photos, and review responses show that your institution is an active, welcoming one that cares to be found and chosen by neighbors. Learn how to optimize your place of worship’s Google Business Profile with Miriam’s eight tips.
Apple’s AI Push: ChatGPT For Everyone, But At What Cost? via @sejournal, @MattGSouthern
Apple unveils ChatGPT integration, sparking concerns about search, discoverability, and closed ecosystems. The post Apple’s AI Push: ChatGPT For Everyone, But At What Cost? appeared first on Search Engine Journal.
Google’s Statement About CTR And HCU via @sejournal, @martinibuster
Google’s Search Liaison responds to the idea of CTR for ranking and to suggestions of connections with the HCU The post Google’s Statement About CTR And HCU appeared first on Search Engine Journal.
10 Tips On How To Rock A Small PPC Budget via @sejournal, @LisaRocksSEM
Optimize your PPC budget for maximum results. Find out how to balance cost, volume, and competition in your industry with a small budget. The post 10 Tips On How To Rock A Small PPC Budget appeared first on Search Engine Journal.
Google Gives Merchants New Insights Into Shopping Search Performance via @sejournal, @MattGSouthern
Google’s Search Console now provides ecommerce sites data on product listing performance across Google’s shopping surfaces. The post Google Gives Merchants New Insights Into Shopping Search Performance appeared first on Search Engine Journal.
I Tested 9 Popular AI Image Generators. Here’s the Scoop for Marketers
Part of the reason I went into marketing is because I love creating. It’s also why the topic of the best AI for images intrigues me. I love writing (surprise), cooking, design, and photography. I also used to paint and sew. But thanks to artificial intelligence (AI), you no longer have to be a lifelong creative to turn an idea into a visual reality. AI image generators help anyone create visuals that are weird, wonderful, and … weirdly wonderful. (Remember the Willy Wonka debacle in Glasgow?) But how exactly do they work and what’s the best AI image generator for […]
This Newsletter Growth Trend Is Straight from Wall Street
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. So you’re cruising along on Instagram, and see an ad for a newsletter that grabs your attention. You give the ad a click, and enter your email to subscribe. That publisher has aced everything up until that point with: An enticing message on their ad Placed in front of you on the right platform A landing page that got you to convert But after you click “subscribe”, something a little different happens… SparkLoop’s co-registration widget. Tricky dicky. This publisher (who you only know from […]