There’s no debate that when it comes to succeeding in digital content, mastering SEO is a must. When I first became a content writer, most of the advice I received was about keywords, backlinks, relevancy, and improving user experience. However, as technology has advanced, SEO has changed. We’re entering a new era of search — the AI age — and, with it, a new type of digital content technique. Enter: Generative Engine Optimization (GEO). How we obtain information now has changed dramatically as a result of AI. More than ever, people rely on generative engines for information, making learning how […]