As of 2024, 86% of social media marketers say building an active and engaging online community is critical to a successful social media strategy. If your company wants to build or expand its social media community, you’re probably wondering which approach is better—in-house or outsourced community management. Fortunately, I have years of experience in both and can give some advice based on what I learned working in-house and later for an outsourced marketing firm. Here’s what you need to know. Table of Contents: In-House Community Management  Outsourced Community Management How to Choose Between In-House and Outsourced Community Management In-House Community […]

Community management helps you build trust, loyalty, and connection with your audience. It’s also how you make sure your audience gets the most out of what you offer them. Given its importance, I understand why engaging with your own communities can feel daunting—you likely don’t want to mess it up. Not to fear. I did some online digging for this piece and found some excellent community management examples to share with you. They’re great inspiration, and give you an idea of how other brands have cultivated their own successful communities. Community Management Examples 1. The Spot The Spot is HubSpot’s […]

In the age of social media, most brand communities exist mainly online via social media platforms like Reddit, TikTok, Facebook, or X. So, when you think of community management, you might think the person in charge of that is a social media manager. However, that may not be the case. There are actually significant differences between social media and community management, though the two can go hand-in-hand. What are those differences? Well, keep reading to find out. Community Management vs Social Media Management Here are some key differences between community management and social media management. 1. Different Goals Community managers […]