Creative Data Networks
Why Brands Should Prioritize Bottom Of Funnel Keywords In SEO (Festive Flashback)
Dive into why prioritizing bottom-of-funnel content yields higher ROI and explore data-backed insights for strategic SEO planning. The post Why Brands Should Prioritize Bottom Of Funnel Keywords In SEO (Festive Flashback) appeared first on Search Engine Journal.
Why Google Recommends Hierarchical Site Structure For SEO via @sejournal, @martinibuster
Google’s Gary Illyes explains the benefit of a hierarchical site structure for SEO The post Why Google Recommends Hierarchical Site Structure For SEO appeared first on Search Engine Journal.
Google SGE And Generative AI In Search: What To Expect In 2024 via @sejournal, @kristileilani
Explore the growth of Google’s Search Generative Experience (SGE) in 2023 and how it is poised to revolutionize search marketing and advertising in 2024. The post Google SGE And Generative AI In Search: What To Expect In 2024 appeared first on Search Engine Journal.
Top 10 Takeaways From Whiteboard Fridays in 2023
Discover the top 10 takeaways you won’t want to miss from the Whiteboard Fridays we published in 2023.
Long Tail in Marketing: Apply That Ish to Content Strategy
Somewhat like the vastness of interstellar space, it’s hard for me to fathom just how much stuff there is for sale in the world — it’s staggering. Yet even with so many sellers already providing the most popular products, one strategy that still breaks through is to take advantage of the “long tail” in marketing, monetizing the realm of the deeply niche. Similarly, there is a ton of value beyond popular content keywords, and savvy marketers know that the best optimization brings in the right customers — qualified leads primed for conversion. Thoughtfully chosen long-tail keywords deliver choosy shoppers like […]
Top 42 Viral Videos Of All Time (Festive Flashback) via @sejournal, @gregjarboe
Dive into the dynamics of viral videos, all the way from 2005 to today. Discover criteria, industry perspectives, and invaluable lessons. The post Top 42 Viral Videos Of All Time (Festive Flashback) appeared first on Search Engine Journal.
Entities In SEO: What Are They And Why Do They Matter? (Festive Flashback) via @sejournal, @Dixon_Jones
Demystify the realm of “entities” and avoid confusing it with keywords and phrases. Here’s your guide to understand, including its brief history to implementing schema. The post Entities In SEO: What Are They And Why Do They Matter? (Festive Flashback) appeared first on Search Engine Journal.
Bad Marketing Advice in Action (and What We Can Learn)
Bad marketing advice can make or break a brand. If marketers sidestep well-meaning but counterproductive suggestions, they’re better positioned to capture consumer interest. What happens if they take this marketing advice to heart? Spoiler alert: It’s not great. Here are 11 examples of bad marketing advice in action — and what we can learn from these customer-facing failures. 11 Examples of Marketing Advice Gone Wrong Read on for our list of 11 bad marketing moments, or use the jump links to find your favorite example. The KFC Calendar Clash The Gap Logo Lesson The Pepsi Protest Problem The Burger King […]
11 Artificial Intelligence Examples from Real Brands in 2023
2023 was the year AI became mainstream. What was once a sci-fi fantasy is now a staple in day-to-day business operations. AI’s in your smartphone, shopping experiences, and maybe even your morning coffee routine. Mom-and-pop shops, e-commerce stores, tech giants — everyone’s using AI. They’re using it to streamline operations, predict market trends, and create more engaging customer experiences. This guide will explore 11 examples of real brands using AI in 2023 and beyond. How Teams Use AI Today 6 Artificial Intelligence Examples 5 Generative AI Examples Best Practices for Using AI in Everyday Life The Best of Both Worlds: […]