Creative Data Networks

It’s Official: Google Launches AI Max for Search Campaigns via @sejournal, @brookeosmundson

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Google introduces AI Max for Search, expanding query reach, adaptive creative, and better controls to boost performance while maintaining transparency for advertisers. The post It’s Official: Google Launches AI Max for Search Campaigns appeared first on Search Engine Journal.

Testing Google’s Post-AIO Traffic Claims via @sejournal, @Kevin_Indig

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Dive into the findings on AI Overviews and Google Search. Is the promise of growing web traffic being fulfilled? The post Testing Google’s Post-AIO Traffic Claims appeared first on Search Engine Journal.

How Gen Z is using AI to build personal brands — a guide that helped me build a LinkedIn presence that’s reached over 140 million

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I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding. You learn very quickly how to present yourself online, especially on platforms like Instagram. From there, I moved into sales and the world of B2B. I figured, if I could thrive in sales, I could do just about anything. And then, something happened. At my last corporate job, they asked me to start posting on LinkedIn as a “thought leader.” I had only ever used the platform to look for jobs. I had no idea how to show up on […]

Google Shares Insight About Time-Based Search Operators via @sejournal, @martinibuster

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Google’s “before:” and “after:” operators let you filter by date, but they’re still in beta The post Google Shares Insight About Time-Based Search Operators appeared first on Search Engine Journal.

Google’s Updated Raters Guidelines Target Fake EEAT Content via @sejournal, @martinibuster

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Google has expanded its Quality Rater Guidelines to help identify more deceptive SEO tactics and misleading web content The post Google’s Updated Raters Guidelines Target Fake EEAT Content appeared first on Search Engine Journal.

Google’s Walled Garden: Users Make 10 Clicks Before Leaving via @sejournal, @MattGSouthern

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A study analyzing Google vs ChatGPT traffic finds Google keeps users on its site longer, but sends the most traffic overall. The post Google’s Walled Garden: Users Make 10 Clicks Before Leaving appeared first on Search Engine Journal.

Attribution is garbage, says this email expert. (Plus, 3 reasons Jay’s a loser.)

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“Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson. With email marketing, your brand’s message has just as much chance of being viewed as Apple’s, or Google’s, or [fill in your favorite big brand here]. Today’s master is here to help you not waste that chance. He’s recognized as one of the foremost experts in email marketing. His website, SubjectLine.com, is ranked in the top 1% of sites worldwide. His marketing podcast regularly lands in the top 5 in the U.S. He founded GURU Media Hub, is the president and CEO […]

B2B Buyer Behavior Has Changed: Proven Strategies For Sustainable Relationships via @sejournal, @alexanderkesler

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Get B2B buying groups talking with this new playbook: persona building, buyer-led content, continuous optimization, and empowering sales teams to nurture buyer relationships. The post B2B Buyer Behavior Has Changed: Proven Strategies For Sustainable Relationships appeared first on Search Engine Journal.

Breaking Into New Markets With PPC: Key Considerations

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PPC helps brands expand into new markets, but real success depends on everything around it, from measurement and localization to trust, cultural differences, and more. The post Breaking Into New Markets With PPC: Key Considerations appeared first on Search Engine Journal.

11 helpful resources for improving your business skills

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It doesn’t matter if you’re an entrepreneur, founder, director, or an employee working within an organization, knowing how to improve business skills will greatly impact your career success. There‘s a lot that goes into becoming more business-savvy, whether it’s learning the “softer” skills (like people management, communication, and public speaking) or mastering the “hard” skills (like accounting, operations, and finance). A lot of what I know about business has come from working within an agency, working with a wide range of businesses, and learning from people who are further into their careers than me. Here are 11 of the best […]
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