Creative Data Networks
How to create AI prompts that eliminate bias and increase conversions
AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed that 74% of marketing professionals use AI for their work. With so many marketers using AI, it is important to acknowledge and solve for its known limitations, particularly the biases that are baked into it. As an inclusive marketing strategist and consultant, I am trained to recognize bias when I encounter it. Whenever I review materials and campaigns for clients, I evaluate whether bias, cultural insensitivity, or inappropriate messages have crept into the communications. But, most of the marketers I’ve come across […]
AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth
Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most likely to convert, optimize send times for maximum engagement, and track every dollar of revenue back to specific campaigns. The difference between good and great email marketing often comes down to which metrics you track (and, more importantly, how you act on them). AI email marketing analytics transforms raw data into actionable insights, helping you understand what happened, why it happened, and what’s likely to happen next. Tools like HubSpot Marketing Hub have made this sophisticated analysis accessible through native […]
The CMO & SEO: Staying Ahead Of The Multi-AI Search Platform Shift (Part 2)
With 33% of organic searches now come from AI agents, CMOs must rethink SEO fundamentals to ensure content is accessible, authoritative, and AI-citable. The post The CMO & SEO: Staying Ahead Of The Multi-AI Search Platform Shift (Part 2) appeared first on Search Engine Journal.
YouTube View Drops Likely Tied To Ad-Block List Change via @sejournal, @MattGSouthern
Creators reporting YouTube view drops since mid-August may be seeing the effects of an ad-block filter change that interferes with view logging, per YouTube Liaison. The post YouTube View Drops Likely Tied To Ad-Block List Change appeared first on Search Engine Journal.
OpenAI Launches Apps In ChatGPT & Releases Apps SDK via @sejournal, @MattGSouthern
OpenAI launches app platform in ChatGPT with developer SDK. Initial partners include Spotify, Zillow, Canva. More apps coming later this year. The post OpenAI Launches Apps In ChatGPT & Releases Apps SDK appeared first on Search Engine Journal.
Are AI Tools Eliminating Jobs? Yale Study Says No via @sejournal, @MattGSouthern
Are AI tools eliminating marketing jobs? Yale study finds zero displacement after 33 months despite high exposure scores. The post Are AI Tools Eliminating Jobs? Yale Study Says No appeared first on Search Engine Journal.
How to migrate marketing automation workflows from legacy CRMs: A guide for B2B SaaS companies
When B2B SaaS companies decide to migrate from legacy CRM systems, one of their biggest concerns isn‘t just moving data—it’s ensuring their existing marketing automation workflows continue running without interruption. A single gap in automated nurture sequences or lead scoring can mean lost opportunities and confused prospects, and who wants that? The stakes are high: A botched migration can misplace or muddle your data, such as customer records, purchase history, lead information, and pricing tiers. To make your workflow automation migration as smooth as possible, I will break down the 10 marketing automation workflow templates for B2B SaaS companies migrating […]
Google’s AI Mode: What We Know & What Experts Think via @sejournal, @martinibuster
Google AI Mode introduces a shift in what content gets surfaced. Here’s what you need to know to succeed. The post Google’s AI Mode: What We Know & What Experts Think appeared first on Search Engine Journal.
Builderius Brings AI-Assisted GraphQL Development To WordPress via @sejournal, @martinibuster
Builderius expands its WordPress builder with AI-powered GraphQL features for both learning and productivity. The post Builderius Brings AI-Assisted GraphQL Development To WordPress appeared first on Search Engine Journal.
Maximize Your AI Visibility Before Your Competitors Do [Webinar] via @sejournal, @lorenbaker
Learn how to boost your brand’s AI visibility. Discover the key signals that drive AI citations and modernize your SEO strategy with AEO. The post Maximize Your AI Visibility Before Your Competitors Do [Webinar] appeared first on Search Engine Journal.