Creative Data Networks
Should We Stop Creating Informational Content?
Is informational content still worth it in the age of AI Overviews? Discover how to rethink informational content to drive value, trust, and product impact.
Deep Dive: International SEO In The Times Of AI via @sejournal, @Kevin_Indig
What actually moves the needle in international SEO? A closer look at common pitfalls, smart workflows, and overlooked opportunities. The post Deep Dive: International SEO In The Times Of AI appeared first on Search Engine Journal.
Google Claims AI Overviews Monetize At Same Rate As Traditional Search via @sejournal, @MattGSouthern
Google claims that AI Overviews generate ad revenue equal to traditional search results. What this means for your marketing strategy. The post Google Claims AI Overviews Monetize At Same Rate As Traditional Search appeared first on Search Engine Journal.
Google’s Sergey Brin Says AI Can Synthesize Top 1,000 Search Results via @sejournal, @martinibuster
The Google co-founder explains that search is shifting from link retrieval to AI-powered synthesis of information. The post Google’s Sergey Brin Says AI Can Synthesize Top 1,000 Search Results appeared first on Search Engine Journal.
Multi-agent AI systems — how this AI tech stack can power your marketing org
It feels like not that long ago, companies were just starting to talk about AI in their operations. You had highly specific use cases or industry needs, but the sweeping proclamations of “artificial intelligence will upend business as we know it” are only now feeling especially urgent. I blinked, and everything was ChatGPT. Blink again, and it’s “agentic AI.” And right as I started experimenting with AI agents, the question became, “How do AI agents work together in shared systems?” The multi-agent AI system is yet another “next step” on the road to AI adoption. But, I think it’s a […]
Search That Sells: Connecting The Dots Between Rankings And Results via @sejournal, @AdamHeitzman
Learn how to connect SEO rankings to real business results by aligning metrics with revenue goals, optimizing conversions, and turning search visitors into customers. The post Search That Sells: Connecting The Dots Between Rankings And Results appeared first on Search Engine Journal.
Google’s New AI Tools Promise Faster Ads, But Raise Control Concerns via @sejournal, @MattGSouthern
Google AI agents can now modify campaigns automatically, but advertisers at Marketing Live raised control concerns. The post Google’s New AI Tools Promise Faster Ads, But Raise Control Concerns appeared first on Search Engine Journal.
Turn your power users into creators (and vice versa)
One of the most powerful — but least used — aspects of social media is its ability to turn customers into community. Today’s master has a lot to say about how social, community, and customer marketing all work together as one. And as our 15-minute interview stretched into a 90-minute coffee chat, folks, it got really hard to distill it down into only three lessons. But if your role touches on any of those areas, you’re going to want to see what Katie Parkes has to say. Katie Parkes Director of Social, Community, and Customer Marketing for Apollo.io Fun Fact: […]
10 holiday marketing campaign examples + marketing tips
I know I’m in the minority, but the second September hits, I want to break out the Christmas tree, play “Jingle Bells,” and cover everything in baubles and tinsel. But one of the more accepted signs that the festive season is officially upon us is when holiday marketing campaigns start jingling, ringing and ho-ho-ho-ing into our homes, streets, and devices. After all, is it even Christmastime if I’m not hearing sleigh bells every five minutes? It’s never too early to start making a list and planning this year’s holiday marketing campaign (unless you’re reading this in December, in which case, […]
Google I/O 2025: The Background Google Didn’t Tell You via @sejournal, @MordyOberstein
Baseball meets AI in Google I/O 2025. It’s clever, but there’s more to the story than meets the eye. The post Google I/O 2025: The Background Google Didn’t Tell You appeared first on Search Engine Journal.