Like your weird uncle, nobody knows exactly how AI engines choose the sources they cite. But experiments are starting to point to ways you can get on their radar. And as consumers increasingly turn to AI search for product and service recommendations, you really want to be on their radar. (Ironically, unlike your weird uncle, who you try to avoid.) Today, I’ve got one such experiment that contributed to a 642% increase in citations by AI tools like ChatGPT. And to the delight of you word nerds, it’s all about semantics. But first, everyone’s favorite part: The disclaimer! The sum […]

If you‘ve noticed your brand appearing less frequently in ChatGPT answers, you’re not alone. Savvy marketers are using generative engine optimization tools to address this issue. These tools help your content get cited by AI platforms, rather than being buried under competitors. Fortunately, I spend way too much time monitoring how content performs across different platforms (an occupational hazard of being a marketer), and I’ve watched GEO tools evolve from experimental technology into genuinely helpful software that marketing teams actually rely on. In this guide, I’ll break down what generative engine optimization tools actually do, how they complement your existing […]