Creative Data Networks
Google AI Overview Study: 90% Of B2B Buyers Click On Citations via @sejournal, @MattGSouthern
New research suggests 90% of B2B buyers click through to cited sources. Here’s how this could reshape your approach to content visibility. The post Google AI Overview Study: 90% Of B2B Buyers Click On Citations appeared first on Search Engine Journal.
AI Overviews: We Reverse-Engineered Them So You Don’t Have To [+ What You Need To Do Next]
Delve into AI Overview and find out how to optimize your content for AI-driven SERPs and maintain relevance in SEO. The post AI Overviews: We Reverse-Engineered Them So You Don’t Have To [+ What You Need To Do Next] appeared first on Search Engine Journal.
Microsoft Monetize Gets A Major AI Upgrade via @sejournal, @brookeosmundson
Microsoft revamps Monetize with AI-powered Copilot, new performance tools, and improved navigation to boost publisher productivity and ad revenue. The post Microsoft Monetize Gets A Major AI Upgrade appeared first on Search Engine Journal.
LinkedIn Study Finds Adding Links Boosts Engagement By 13% via @sejournal, @MattGSouthern
New LinkedIn study finds posts with links boost engagement by 13%, contradicting common advice. Learn which content formats perform best. The post LinkedIn Study Finds Adding Links Boosts Engagement By 13% appeared first on Search Engine Journal.
How Customer Journey SEO Turns Clicks Into Conversions
Before you decide what to buy, you probably decide where to shop — which means turning to your favorite search engine. With online searches dominating as the starting point of most purchases, customer journey SEO is now mission-critical for every business. I honestly can’t remember the last time I made a purchase without some online research first. Earlier today, I fell down a Google rabbit hole looking for bulk-dried tortellini. Last fall, it was a new MacBook. By the time I was searching for the best deal on a MacBook, I had already done the bulk of my research — […]
How I Edit AI Content: A Workflow For The New Age Of Content Creation via @sejournal, @Kevin_Indig
Want better AI content? Stop fixing grammar and start editing like a human. Kevin Indig shows you how. The post How I Edit AI Content: A Workflow For The New Age Of Content Creation appeared first on Search Engine Journal.
Beyond ROAS: Aligning Google Ads With Your True Business Objectives [Webinar] via @sejournal, @hethr_campbell
Join us live to explore how today’s most advanced Google Ad strategies align with what actually drives business performance. The post Beyond ROAS: Aligning Google Ads With Your True Business Objectives [Webinar] appeared first on Search Engine Journal.
The HubSpot Blog’s TikTok Marketing Report: Insights from 1,000+ Social Media Marketers
I first downloaded TikTok during college to scroll through comedy and pop culture discourse. But then, as I grew as a marketer, I started seeing some serious potential everywhere. And I’m not the only one who noticed. TikTok has evolved beyond just dance trends and viral challenges into a genuine powerhouse for brands connecting with audiences authentically. And don‘t just take my word for it — we’ve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape. In this article, I’ll share the latest of our 2025 State of Social findings […]
The Best AI Tools on the Market for Productivity and Audience Growth, as Tested by HubSpot’s SVP of Marketing
2024 was the year of AI tools. Thousands of new apps launched — some just photo generators and gimmicks, others much more useful. What stood out to me were the tools that actually helped you get things done. This list comes from a16z’s AI Unwrapped, which largely features consumer apps for personal use. I’m calling out a few favorites from categories like productivity, audience growth, learning, and even building your own tools. You can try these tools tomorrow to start being more productive. Whether you need a research dump on space agriculture, want to clone yourself into a short-form video […]
LinkedIn Launches New Creator Hub With Content Strategy Tips via @sejournal, @MattGSouthern
LinkedIn’s new creator hub offers tools for optimizing your content strategy. It includes best practices, analytics tips, and format guides. The post LinkedIn Launches New Creator Hub With Content Strategy Tips appeared first on Search Engine Journal.