Over the last five years, the business world has undergone a more dramatic transformation than it did in the entire decade before. Just as companies were adapting to permanent shifts in workplace dynamics, consumer behavior, and global economics — all sparked by the COVID-19 pandemic — generative AI emerged. This delivered a shock to business comparable to the internet revolution of the 1990s. Companies that once led the digital transformation now face an unexpected reality: their hard-won advantages are evaporating as competitors leverage AI to match the capabilities of much larger, better-funded teams. The playing field hasn‘t just leveled. It’s […]