Creative Data Networks
LinkedIn Highlights 5 New Features For Job Seekers via @sejournal, @MattGSouthern
LinkedIn highlights a series of recent updates that can help job seekers find suitable opportunities and catch the attention of recruiters. The post LinkedIn Highlights 5 New Features For Job Seekers appeared first on Search Engine Journal.
A Guide to Photography NFTs and the Future of Imagery
Never before has society been so visually saturated. Trillions of photos are taken every year, and the popularity of social media and the prevalence of image-based marketing are simply a given at this point. Clearly, image is everything. But, this proliferation of images and the infrastructure surrounding their consumption hasn’t always been for the better. At times, social media has been a particularly fertile ground for the outright plagiarism of professional photographers’ work. In October 2017, photographer Cath Simard shared a picture of a Hawaiian road on her Instagram account. It immediately went viral and was shared across several platforms […]
Microcosms: CoinDesk Unveils Multi-Year NFT Access Pass for Consensus
The utility of Web3 conferences was once undisputed. However, things have changed in recent years. High ticket prices, poorly curated installations, and less-than-inspiring panels have left many dissatisfied. The consensus is that things need to change, and Consensus has answered the call (apologies for the pun). Curated by CoinDesk, Consensus is one of the biggest annual events in crypto and Web3. And it seems that the event team is evolving considerably for the 2023 iteration. Today, CoinDesk announced a series of partnerships aimed at creating a token-gated experience for the event. It’s centered on Microcosms — an NFT collection that […]
Boost Your Online Authority With Advanced Link Building Strategies [Webinar] via @sejournal, @sejournal
Learn how to use quality content promotion, link building, and authentic subject matter expertise to get higher SERP positions & a higher ROI. The post Boost Your Online Authority With Advanced Link Building Strategies [Webinar] appeared first on Search Engine Journal.
How To Create Content For Each Stage Of The Customer Journey [Webinar] via @sejournal, @hethr_campbell
Ready to get the most out of your leads? Want to drive more sales? Register now and learn how to turn prospects into customers. The post How To Create Content For Each Stage Of The Customer Journey [Webinar] appeared first on Search Engine Journal.
You Must Unlearn What You Have Learned About B2C Content Marketing via @sejournal, @gregjarboe
In this article, expert Greg Jarboe digs deeper into a CMI study and gives advice on what content marketers should prioritize. The post You Must Unlearn What You Have Learned About B2C Content Marketing appeared first on Search Engine Journal.
Sampling Marketing — The Complete Guide
Oh, samples, the small gifts that help justify any Costco membership. You can get everything from a warmed pizza bite to a smoothie to hand lotion, all in one pass-through. And don’t get me wrong, this strategy is an incredible tactic that can increase sales, in some cases, by as much as 2,000%. But there is much more to the sample marketing strategy than just enticing snacks and perks. Product sampling marketing offers benefits to brick-and-mortar companies, online B2C and B2B brands, and everything in between. You can expand your reach, grow customer loyalty, and ultimately increase conversion and decrease […]
Fabletics Expands Product Line with New Scrubs Collection
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Activewear subscription brand Fabletics is looking to cover a new market — clothing for medical professionals. In February, the company launched its first line of medical scrubs, which it calls “The World’s First Activewear Scrubs Collection.” The collection launched with 12 pieces for all genders, as well as the ability to customize with embroidery. In addition to creating a style quiz potential customers can take to find the items that will suit them best, Fabletics focused on a […]
Shelfies: Why and Where Local Businesses Should Publish Them
If you own or market a local brand, your camera has never been a greater business asset. Early smartphones may have inspired the selfie, and it’s a fantastic idea to photograph the owner and staff of a local business to prove both its authenticity and approachability, but in a commercial context, it’s the “shelfie” that’s I see coming to the fore as a signal to both customers and search engines of what to expect on your premises. For the past few years, I’ve strongly encouraged local businesses to photograph their most popular goods and services and add these pictures to […]
5 Ways To Combine SEO & SEM For More Effective Marketing ROI via @sejournal, @hethr_campbell
Learn how organic strategies can help drive paid marketing strategies that will boost your overall ROI. And vice versa. The post 5 Ways To Combine SEO & SEM For More Effective Marketing ROI appeared first on Search Engine Journal.