Please welcome back guest host, Andy Crestodina, for an episode all about the connection between people, relationships, and SEO outcomes. Specifically, how influencer marketing can drive SEO and authority. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. This is Andy Crestodina from Orbit Media Studios here in Chicago, and I want to explain something that I love very much and that is kind of a familiar theme if you’ve been following the Moz content. It’s about the relationship between people, relationships, and SEO outcomes. Specifically I want […]
A trend we’ve been noticing at Go Fish Digital is that more and more of our clients have been using the Shopify platform. While we initially thought this was just a coincidence, we can see that the data tells a different story: The Shopify platform has been steadily rising in popularity throughout the years. Looking at BuiltWith usage statistics, we can see that usage of the CMS has more than doubled since October 2017. Currently, 4.24 of the top 10,000 sites and 3.02% of the top 100,000 are using Shopify. Since we’ve worked with a good amount of Shopify stores, […]
Maximizing the impact of your Facebook lead generation efforts means giving your audience several options to contact you, phone included. Here’s how. The post How To Drive Facebook Leads Via Phone Calls appeared first on Search Engine Journal.
See how Python is used step-by-step to compare SERPs and visualize the winners and losers from a Google core update. The post Visualizing Google Core Update Winners & Losers With Python appeared first on Search Engine Journal.
Just like every building needs a foundation, every business needs brand architecture. It’s the structure that allows you to organize your offerings, develop a brand identity, and gain brand equity. The right brand architecture provides clarity around your products or services and influences how your brands and sub-brands relate to one another. Without this framework, there’s no connection between your brand’s offerings, messaging, and identity. This inconsistency can confuse consumers and dilute the overall value of the brand. (Think of it like walking through a building where every room has vastly different interior design). To ensure your brand architecture fits […]
You may be familiar with the adage, “Hope for the best, but plan for the worst.” As much as we don’t want to think about the terrible things that can happen in business and life, negative occurrences are inevitable. Whether it’s a product defect that leads to a recall, a security breach that leaves our customer’s data vulnerable, or violence or disasters in the workplace, bad things are bound to happen at some point. While it’s not the happiest of thoughts, it’s realistic. Unfortunately, we don’t have the luxury of opting out from negative occurrences. Still, we do have the […]
By the words of Google, speed equals revenue. If you have a slow-loading site, visitors will bounce faster than you can say “conversions.” The speed of your website will have a direct impact on your SEO and conversion rates. After all, a sluggish website increases the likelihood of people bouncing from your page. In fact, […]
One of the core values of Growth Rocket (GR) is “Grow or GTFO.” Over the past year that I’ve been a writer here, I’ve realized that real growth happens by taking a step back. Just like muscles in our body, we must learn when to rest before we get back to work. At GR, we […]
Diversity, equity, and inclusion are increasingly a priority for businesses. It’s no wonder then that web accessibility has become a staple offering among agencies of all sizes. The internet is an indispensable resource integral to every facet of our lives. It’s used for everything from reading the news, to shopping, to communication, to work and … The post Why Agencies are Scrambling for Web Accessibility appeared first on Digital Agency Network.
There’s no doubt that human capital is the most valuable asset for any business. If you want your company to thrive, you’ll need to ensure that your staff develops constantly and has all the necessary competencies for success. And it is training specialists who will help you with that by being responsible for your team’s … The post How to Know If Your Company Needs a Training Specialist appeared first on Digital Agency Network.