Creative Data Networks
The Ultimate Guide to Brand Awareness
Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people? This is what brand awareness can do for a brand: embed itself into consumer lifestyles and purchase habits so that they don’t have to think twice before becoming a customer — time and time again. This guide will help you better understand brand awareness, establish it among your audience, and build campaigns that allow it to continually grow and change with your business. Let’s dive in. Brand awareness might seem like a vague concept, and in truth, it is. For those marketers and […]
6 Best Content Calendar Templates To Use In 2023 via @sejournal, @donutcaramel13
In this article, we’ve rounded up the top 6 content calendar templates so you can get started right away on next year’s content plan. The post 6 Best Content Calendar Templates To Use In 2023 appeared first on Search Engine Journal.
They’re Simply the Best: The Top 25 Moz Blogs of 2022
We published 156 posts on the Moz Blog this year, and as is tradition, it’s time to look back at the most popular ones! You’ll find blogs on new findings in social media search, tips for e-commerce SEO, trends in technical and local SEO, and so much more. Have a safe and happy new year, Moz friends! See you in 2023. *The top 25 written posts published between January 1 – December 26, 2022, in order by pageviews generated during that timeframe. 1. How to Win Potential Consumers with Customer Journey Mapping on Google By Christopher Hofman Laursen | April […]
28 Case Study Examples Every Marketer Should See
Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it’s not easy to create case studies that your audience can’t wait to read. In this post, we’ll go over the definition of a case study and the best examples to inspire you. A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but marketing case studies with solutions typically contain quotes from the customer. This means that they’re not just ads where you praise your own product. Rather, other […]
Big Data for Small Businesses: How To Leverage Big Data for Big Results
Big data for small business may sound like an oxymoron, but big data is just as necessary for small businesses as it is for large corporations. By leveraging big data for your small business, you can discover meaningful insights that put you a step ahead of the competition. Big data drives revenue because it delivers deep insights into customer behavior. Then, you use those insights to deliver value based on their needs. Big data can help you make smarter, faster decisions. Read on to learn more about how to leverage it within your small business. Big data comes in a […]
Best SEO Courses Online – Free & Paid Options via @sejournal, @lorenbaker
Getting started in SEO? Looking to boost your skills? We’ve got you covered. Here’s a list of the best online SEO courses available. The post Best SEO Courses Online – Free & Paid Options appeared first on Search Engine Journal.
WordPress Anti-Spam Plugin Vulnerability Affects Up To 60,000+ Sites via @sejournal, @martinibuster
60,000+ websites potentially at risk due to vulnerability discovered in a popular anti-spam WordPress plugin The post WordPress Anti-Spam Plugin Vulnerability Affects Up To 60,000+ Sites appeared first on Search Engine Journal.
International SEO: How to Optimize Your Website for Other Countries
You might think that you have mastered the art of SEO already, but international SEO is a completely different ball game. You’ll need to master this skill if you plan to turn your business from a domestic powerhouse to a global player. Level up, and avoid potential pitfalls, with this guide to international SEO. You’ll learn what makes international SEO different, best practices, and what steps you can take to create an effective plan. Table of Contents What is international SEO? What is an international SEO Strategy? Questions to Ask About International SEO Factors That Affect International SEO How to […]
20 Technical Skills Every Marketer Needs
Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. That’s where technical skills come in. These skills are earned from experiences or education (think, data analysis, project management, and computer programming). Now more than ever, employers are emphasizing skills over pedigree. LinkedIn data from the past year shows a 20% increase in managers who don’t have a traditional four-year degree. This trend highlights the push toward skills-based hiring, which prioritizes a person’s capabilities over […]
What Is Content Intelligence?
The way businesses collect data is changing. But data is essential to great content strategy. That’s why content intelligence is coming into the conversation. 2022 HubSpot research says that over a third of marketers believe that data has a major impact on strategy by helping them: Reach their target audience Create more powerful marketing content Understand which marketing strategies are most effective But access to data is changing rapidly, due to privacy concerns, technology changes, and more. This means that businesses need to find new ways to collect and analyze data for marketing strategy. Keep reading to discover what content […]