Creative Data Networks
What is Communication? The Ultimate Guide
The key to any relationship is communication. This includes romantic relationships, of course, but it also applies to friendships, coworker relationships, manager-team relationships, and even brand-customer relationships. Any scenario that requires you to convince, inform, entertain, or engage with another involves communication. In this guide, we’ll go over communication styles, share ways to improve your communication, and how to better understand how your colleagues and customers communicate. Keep reading to get started, or use the chapter links below to jump around. In simpler terms, communication is said to be the “creation and exchange of meaning.” Communication is also a process […]
The Future of Partnerships: Celebrities Working For Major Brands
Celebrity brand partnerships are evolving beyond endorsements and #sponcon. A growing number of brands are finding new ways to work with celebrities and public figures including having them come on board as advisors or employees and exchanging equity as payment for collaborations. Celebrity New Hires Recently, Delta Air Lines announced Tom Brady would be brought on as a strategic adviser. Per Delta’s official statement, Brady would be involved in strategic initiatives involving Delta’s employees and customers. What does that mean exactly? Delta hopes some of Brady’s teamwork and leadership skills will rub off on their employees. According to Fast Company, […]
Getty Images Launches ‘Commercially Safe’ AI Image Generator via @sejournal, @kristileilani
Need commercially safe images? Powered by NVIDIA Picasso, Generative AI by Getty Images includes indemnification and an AI model trained on copyright-free images. The post Getty Images Launches ‘Commercially Safe’ AI Image Generator appeared first on Search Engine Journal.
25 of the Best WordPress Newspaper Themes for 2023
Whether you’re a blogger, editorial writer, journalist, or any other type of writer, there are a number of different WordPress themes that allow you to share your content with the visitors on your website. Newspaper WordPress themes — despite their name — work for all types of writing. No matter your content type, the layout you’re looking for, or the design you envision for your website, there are hundreds of newspaper themes to choose from. That’s why we’ve compiled this list of our 25 favorite newspaper themes for 2023 to help you find one that meets your needs. Each of […]
Retention, Referral, and Revenue: How to Create an Effective SaaS Marketing Plan
Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. There’s a special focus on retention and referral over purchase and loyalty. Here’s what you need to know about SaaS marketing plans, what sets them apart from traditional frameworks, and how your company can create a plan that drives revenue. Table of Contents What is a SaaS marketing plan? What Makes SaaS Marketing Different Why SaaS Marketing Plans Matter How to Create a SaaS Marketing Plan The Four […]
Takeaways from an Irish Locksmith Listing Spam Scandal
“I did what people normally would do — Googled ‘locksmiths near me.’” These telltale words preface a scandalous account of listing spam I recently ran into on an Irish call-in radio show on RTÉ. I’m going to share a summary of it in today’s column, offer my best understanding of the root of the problem, and close with takeaways both for consumers and for local business owners who operate in Your-Money-Or-Your-Life (YMYL) industries, like security. When local search reads like a mystery novel Host, Katie Hannon, and her team did a good job of structuring this unfolding mystery on the […]
Amazon Bets Big On AI Startup Anthropic With $4 Billion Investment via @sejournal, @MattGSouthern
Amazon invests $4 billion in AI startup Anthropic to advance next-generation AI through strategic collaboration. The post Amazon Bets Big On AI Startup Anthropic With $4 Billion Investment appeared first on Search Engine Journal.
Google Indexing Bard Conversations In Search Results via @sejournal, @MattGSouthern
Google is indexing conversations with its AI chatbot in search results. Users should be cautious as private chats may become public. The post Google Indexing Bard Conversations In Search Results appeared first on Search Engine Journal.
Competitor SEO: 10 Steps To Overthrow Your Competition & Rank Higher via @sejournal, @Brian_W_Gareth
Dive into this step-by-step guide on Competitor SEO & amplify your site’s traffic and revenue. Brian Gareth reveals how! The post Competitor SEO: 10 Steps To Overthrow Your Competition & Rank Higher appeared first on Search Engine Journal.
Designing The Content Marketing Strategy Measurement
Set up your content marketing analytics for success with a modified methodology called Measurement Pyramid. The post Designing The Content Marketing Strategy Measurement appeared first on Search Engine Journal.