Creative Data Networks
Navigating the AI Revolution: 7 Essential Insights for Marketers in 2024 [Expert Opinions]
From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year. With all the information out there, it can be difficult to even know how to understand and implement AI. In my role on the AI Marketing Solutions (AIMS) team at HubSpot, I’ve seen first-hand how integrating AI can directly improve campaign metrics. My proudest moment so far was when I launched an AI-personalized email writing workflow that saw a 38% lift in overall CTR (click-through-rate) compared to our traditional campaigns. Now, you might be wondering, how can you get similar […]
40 Interests That Deserve a Place on Your Resume
Early in my career, my boyfriend (now fiancé) was helping me write my resume. I asked to see his and noticed he included personal interests. He’s an engineer, so seeing hobbies like basketball and video games stood out to me. I asked him why he chose to include these, and he said, “I wanted a little more personalization to my resume and want [recruiters] to know me as a person beyond a piece of paper.” And apparently, he’s not alone. According to a study by Standout CV, one in four people include hobbies and interests on their resumes. Suppose you’re […]
Zoom Privilege Escalation Vulnerability Via Improper Authorization via @sejournal, @martinibuster
Zoom improper authorization flaw could lead to unauthorized access via privilege escalation The post Zoom Privilege Escalation Vulnerability Via Improper Authorization appeared first on Search Engine Journal.
Year In Search 2023: Google’s Top Trends & 25-Year Time Capsule via @sejournal, @kristileilani
Discover 25 years of Google Search with key milestones, fun facts, and Google Trend’s annual Year in Search 2023, showcasing top global and local trends. The post Year In Search 2023: Google’s Top Trends & 25-Year Time Capsule appeared first on Search Engine Journal.
9 Pivotal Marketing Trends to Watch in 2024, According to Experts
No one knows the saying change is the only constant in life better than a marketer. We’ve seen the number of MarTech solutions grow from about 150 to more than 11,000 over the last 20 or so years. We’ve seen mobile become its own channel… and then as the world became device agnostic, we watched it simply merge with online. We watched the birth of social (remember MySpace anyone?). And finally, we leaned in as, a little more than a year ago, OpenAI unleashed generative AI into our world. When I think about all that we experienced in the last […]
How to Build Your Own SEO Chrome Extension With ChatGPT
Learn to create SEO Chrome extensions with ChatGPT. Use this step-by-step instruction to bring your innovative SEO tool ideas to life.
PPC Strategies For 2024: Insights From Over 16,000 Businesses via @sejournal, @lorenbaker
We’re diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move forward into 2024. In this insightful interview with Jacques van der Wilt, he and Loren examine highlights from DataFeedWatch’s powerful Multichannel Marketing Report. They take a look at which PPC strategies stood out the most and which channels provided the best return, along with big changes coming next year. Using these insights, they also explore the most common challenges in ecommerce PPC campaigns, and what leading brands are doing to succeed right now. We looked […]
Google Analytics 4 Features To Prepare For Third-Party Cookie Depreciation via @sejournal, @kristileilani
Explore new Google Analytics 4 features for first-party data, enhanced conversions, and durable ad performance measurement to prepare for the depreciation of third-party cookies. The post Google Analytics 4 Features To Prepare For Third-Party Cookie Depreciation appeared first on Search Engine Journal.
10 Challenges Marketers Face When Implementing AI in 2023 [New Data + Tips]
It’s no secret that embracing AI can come with a wide range of benefits for your marketing team — things like task automation, time and cost savings, increased productivity, and more. Despite these evident benefits, there is a lingering reluctance among many marketers to incorporate AI into their strategies. In our report, The State of AI in Marketing in 2023, we found that only 35% of marketers use AI in their role. So, we wanted to dive into the challenges that marketers face when working with AI and find ways to bridge the gap. We’ll also highlight expert insight from […]
10 Essential PPC Courses for Every Marketer
Whether you’re looking to level up your paid search expertise or earn a certification to boost your industry credibility, pay-per-click (PPC) advertising courses are a great way to learn and to grow your career. Even if you aren’t a PPC specialist or you’re new to digital marketing, well-rounded marketers should at least know the fundamentals of paid search marketing. Let’s go over the best online PPC courses every marketer should know about to improve your paid advertising knowledge and gain hands-on experience. Table of Contents: What is a PPC course? The 10 Best PPC Courses for Marketers PPC course content […]