Creative Data Networks
Sampling Marketing — The Complete Guide
Oh, samples, the small gifts that help justify any Costco membership. You can get everything from a warmed pizza bite to a smoothie to hand lotion, all in one pass-through. And don’t get me wrong, this strategy is an incredible tactic that can increase sales, in some cases, by as much as 2,000%. But there is much more to the sample marketing strategy than just enticing snacks and perks. Product sampling marketing offers benefits to brick-and-mortar companies, online B2C and B2B brands, and everything in between. You can expand your reach, grow customer loyalty, and ultimately increase conversion and decrease […]
Fabletics Expands Product Line with New Scrubs Collection
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Activewear subscription brand Fabletics is looking to cover a new market — clothing for medical professionals. In February, the company launched its first line of medical scrubs, which it calls “The World’s First Activewear Scrubs Collection.” The collection launched with 12 pieces for all genders, as well as the ability to customize with embroidery. In addition to creating a style quiz potential customers can take to find the items that will suit them best, Fabletics focused on a […]
Shelfies: Why and Where Local Businesses Should Publish Them
If you own or market a local brand, your camera has never been a greater business asset. Early smartphones may have inspired the selfie, and it’s a fantastic idea to photograph the owner and staff of a local business to prove both its authenticity and approachability, but in a commercial context, it’s the “shelfie” that’s I see coming to the fore as a signal to both customers and search engines of what to expect on your premises. For the past few years, I’ve strongly encouraged local businesses to photograph their most popular goods and services and add these pictures to […]
5 Ways To Combine SEO & SEM For More Effective Marketing ROI via @sejournal, @hethr_campbell
Learn how organic strategies can help drive paid marketing strategies that will boost your overall ROI. And vice versa. The post 5 Ways To Combine SEO & SEM For More Effective Marketing ROI appeared first on Search Engine Journal.
OpenAI’s ChatGPT & Whisper API Now Available For Developers via @sejournal, @MattGSouthern
ChatGPT’s 90% cost reduction offers developers affordable access to cutting-edge technology, while Whisper’s speech-to-text model is now available for on-demand access. The post OpenAI’s ChatGPT & Whisper API Now Available For Developers appeared first on Search Engine Journal.
40+ Resume Objective Examples to Help You Craft Your Own
With only six seconds to grab a recruiter’s attention, conventional wisdom might tell you to cut right to the chase when you write your resume. A lot of people say a resume objective just wastes precious space. But if you craft it in a way that highlights your qualifications, skills, and fit for a role, an objective can actually enhance your resume by giving recruiters a sneak peek of your background that prompts them to keep reading. In this post we’ll teach you how to leverage a resume objective to your advantage as well as share some examples to help […]
How to Create a Group in Gmail
Growing up, there was only one thing my mom knew how to do on the internet that I could never figure out — creating an email group. What’s even more surprising is that I sent email blasts to my friends all the time, but I never asked my mom how to make an email group. I would just manually enter my friends’ email addresses into the recipients’ box. Gosh, I was such a rebel. If you’ve gotten over your teen angst and don’t want to manually enter your family’s, friends, or coworkers’ email addresses every time you want to send […]
How NFT Misinformation is Harming the Environment
In 2019, wildlife photographer Frank Liu took a shot of a spotted Zebra. The photo was covered in National Geographic, Forbes, Smithsonian Magazine, and featured on the cover of several South African publications. Today, Liu is trying to move beyond his Web2 legacy and traditional media. He’s traveling the world building a community of artists interested in facilitating wildlife conservation using Web3 technologies. But there’s a problem. A combination of blockchain fear-mongering and misunderstandings about NFTs and the environment have thwarted his conservation efforts — and what might be one of the greatest funding opportunities many small NGOs have ever […]
NFT Marketplace Blur Is Beating OpenSea, but Will It Last?
The Web3 landscape is shifting. With the explosive rise of the NFT marketplace and aggregator Blur in recent weeks and months, OpenSea now finds itself in an uncomfortable and unfamiliar position: it now has a legitimate contender for the title of NFT marketplace leader. If Blur’s steadily growing presence since its launch last year wasn’t indicative of this change, the previous month certainly has been. In the last 30 days alone, the platform has done $1.24 billion in trading volume. And OpenSea? Nearly $383 million. In the aftermath of Blur’s token launch on February 14, activity on the platform has […]
25 ChatGPT Examples For Digital Marketers & SEOs via @sejournal, @vahandev
ChatGPT brings science fiction to real life. Learn how to use this emerging technology with practical ChatGPT examples for SEOs and digital marketers. The post 25 ChatGPT Examples For Digital Marketers & SEOs appeared first on Search Engine Journal.