Creative Data Networks
What Will Influencer Marketing Look Like in 2024?
Have you ever purchased something because a well-known person you admire used the product or service? I’m guilty of this — I recently bought myself a new waterski because a professional water skier and micro-influencer, Whitney McClintock, shared a video on Instagram of herself using the ski. I was in the market for a new ski and followed Whitney for quite some time. Since she used this particular ski, I should, too — if Whitney promotes it, why wouldn’t I love it? You might be thinking, “Slightly questionable logic, Kristen.” Maybe. But did Whitney’s post get me to buy the […]
Avoiding Keyword Cannibalization Between Your Paid and Organic Search Campaigns via @sejournal, @coreydmorris
Keyword cannibalization between SEO and PPC can be a hidden issue that hurts performance. Learn how to identify and prevent it. The post Avoiding Keyword Cannibalization Between Your Paid and Organic Search Campaigns appeared first on Search Engine Journal.
SEO For AI Search: Understand Qualified Clicks via @sejournal, @martinibuster
The concept of Qualified Clicks is relevant to AI search and to the future of SEO The post SEO For AI Search: Understand Qualified Clicks appeared first on Search Engine Journal.
How to Create an SEO Report — The Complete Guide
Let’s say I moved to a new city, and I want to find a great, independently-owned coffee shop. My first stop is likely Google or another search engine. I’ll see several suggestions based on my location, but why do some java joints rank higher than others? Well, that’s all a part of SEO. The coffee shops higher on the list may have better site structure, making it easier for search engine bots to crawl and categorize their pages. Or perhaps they’re targeting the right keywords, like “specialty lattes” or “locally owned.” If you want to understand why your site ranks […]
Are Meta’s Celebrity Bots Taking AI Too Far?
She looks like Kendall Jenner and sounds like Kendall Jenner, but is introducing herself on Instagram as Billie. Who is she? Billie is an AI-powered bot managed by Meta using Jenner’s likeness. Meta has rolled out a group of bots played by familiar celebrity faces including Paris Hilton, Tom Brady, and Snoop Dogg. Image Source Each bot has its own niche, specializing in specific topics for conversation. Tom Brady’s character Bru is a sports debater, primed for discourse with sports fans. Snoop Dogg’s character is a dungeon master, ready for conversations with fans of Dungeons and Dragons. Jenner’s character Billie […]
How to Use SEO to Build Long-Term Brand Recognition and Visibility
Boost your brand recognition and visibility with SEO. Discover how SEO tactics can enhance brand visibility, drive direct website traffic, and increase brand searches.
Snapchat Content Goes Beyond The App With New Embed Capability via @sejournal, @MattGSouthern
Snapchat launches embed features for Lenses, Spotlight, Stories, and Profiles, allowing users to share content on websites for the first time. The post Snapchat Content Goes Beyond The App With New Embed Capability appeared first on Search Engine Journal.
YouTube Unveils Major Update Including Dozens Of New Features via @sejournal, @MattGSouthern
YouTube unveils over three dozen new features to enhance user experience with more control, easier discovery, and modern animated design. The post YouTube Unveils Major Update Including Dozens Of New Features appeared first on Search Engine Journal.
Non-Search Engine Online Ad Options To Target Asia via @sejournal, @motokohunt
Maximize your advertising budgets, reaching new audiences and boosting brand awareness strategically throughout Asia with this international guide. The post Non-Search Engine Online Ad Options To Target Asia appeared first on Search Engine Journal.
Bing Explains SEO For AI Search via @sejournal, @martinibuster
Bing’s Fabrice Canel offers insights about AI search and what SEOs should do right now to get ready for it The post Bing Explains SEO For AI Search appeared first on Search Engine Journal.