Have you ever lost keyword rankings and felt a sudden wave of panic? If so, you’ve likely been on the wrong end of SERP volatility, meaning periods of extreme fluctuation in keyword rankings. But before you go into optimization overdrive without any concrete strategy, the most important thing to remember is to take a deep breath and not panic. In fact, SERP volatility is a normal part of today’s highly competitive world of SEO. So once you’ve collected yourself, take time to analyze your data, pinpoint the cause, and make changes to content (or sometimes not), with full confidence. To […]