Creative Data Networks
Ecommerce Conversion Rates Across Industries (And How to Raise Yours)
Ecommerce conversion rates are the ultimate top-line metric for online store owners. With this data, you can see if the changes you make to your site positively or negatively impact how many visitors become customers. Although crucial, there’s often confusion around what’s considered a reasonable conversion rate. Before you evaluate if your ecommerce conversion rate is good or bad, you must evaluate how your performance measures against your industry’s standard. In this article, you’ll learn the ins and outs of ecommerce conversion rates, conversion rate benchmarks across industries, and how you can improve your results. Let’s dig in. For example, […]
Conversational AI: What It Is and How To Use It
ChatGPT has skyrocketed in popularity — it grew to 1M users in just five days. ChatGPT is a conversational AI, and its celebrity comes at a time when many businesses are adopting similar time-saving tools into their marketing processes. This post will go over everything you need to know about conversational AI, including: What is conversational AI? Conversational AI vs. Chatbots How does conversational AI work? Examples of Conversational AI Benefits of Conversational AI Challenges of Conversational AI Conversational AI Statistics At its core, it applies artificial intelligence and machine learning. Common examples of conversational AI are virtual assistants and […]
Should You Focus On Zero Search Volume Keywords? via @sejournal, @rollerblader
Zero search volume keywords are worth going after, but only if they’re relevant to your business. The post Should You Focus On Zero Search Volume Keywords? appeared first on Search Engine Journal.
Google Brings AI-Powered Features To Docs & Gmail via @sejournal, @MattGSouthern
Google introduces AI-powered features in Google Workspace, making writing easier for users with quick draft creation and editing features to streamline the writing process. The post Google Brings AI-Powered Features To Docs & Gmail appeared first on Search Engine Journal.
How to Generate Leads on Social Media
According to HubSpot research, 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. With 4.70 billion worldwide users, social media is a force to be reckoned with. Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to perusing Instagram for makeup inspiration, social media is a dominant force in our lives that spans generations. That’s why businesses need to tune into social media for lead generation. How can you leverage social media in your business’ favor and turn it into a force […]
Meta Is Ending Its Reels Play Bonus Program: What That Means for Creators
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Last week, Meta announced plans to pause Reels Play Bonus payments — a monetization program that paid creators monthly based on the number of views their Reels received. While the program is on pause, Meta will focus on advertising within Reels with the hopes of developing a revenue share model which is currently being tested on Facebook. The program launched in late 2021 to incentivize Instagram and Facebook users to share short-form video content. Since its inception, creators […]
Google’s John Mueller Shares Tips For Simplifying Site Structure via @sejournal, @MattGSouthern
Google’s John Mueller shares advice on simplifying website structure. Learn why shifting subdirectories isn’t recommended and the benefits of specifying the root homepage as x-default. The post Google’s John Mueller Shares Tips For Simplifying Site Structure appeared first on Search Engine Journal.
How To Calculate The ROI Of SEO For Your Marketing Strategy
Get access to a free, powerful SEO tool that takes the guesswork out of calculating the return on investment (ROI) of SEO. The post How To Calculate The ROI Of SEO For Your Marketing Strategy appeared first on Search Engine Journal.
Upcoming Drops: March 13-19
Let’s face it: The NFT space moves really fast. Considering how quickly things can change in the metaverse, a week in NFTs might as well be a month IRL. Don’t get us wrong — the more people onboarded into the space, the merrier. But because of the constant influx of great art and ideas, it’s becoming increasingly difficult to keep up with all the news, launches, and general happenings. Well, you can put the days of endless Twitter and Discord scrolling behind you, as we pull together a weekly list of upcoming NFT drops you definitely don’t want to miss. […]
BREAKING: Instagram is Disabling Its NFT Features
Moments ago, Instagram announced that it would be ending its work on digital collectibles (NFTs). In a Twitter thread, Stephane Kasriel, Commerce and FinTech Lead at Meta, announced that features supporting NFTs would be disabled across the platform. “We’re looking closely at what we prioritize to increase our focus. We’re winding down digital collectibles (NFTs) for now to focus on other ways to support creators, people, and businesses,” he wrote. Kasriel didn’t offer any reasoning or justification for the decision, but said that creating financial opportunities for creators “remains a top priority.” The company didn’t release any information about precisely […]