Creative Data Networks
Beginner’s Guide to Google Business Profiles: What Are They, How To Use Them, and Why
Google Business Profile is both a free tool and a suite of interfaces that encompasses a dashboard, in-SERP editing, local business profiles, and a volunteer-driven support forum with this branding. Google Business Profiles and the associated Google Maps make up the core of Google’s free local search marketing options for eligible local businesses. Today, we’re doing foundational learning! Share this simple, comprehensive article with incoming clients and team members to get off on the right foot with this important local business digital asset. An introduction to the basics of Google Business Profiles First, let’s get on the same page regarding […]
What is Data Deduplication? A Plain-English Guide
As a marketer, you likely deal with data in some form on a regular basis. So, how is data deduplication relevant to you? With so much critical information saved on our computer systems, we’ve learned to backup data regularly — including our email inboxes, Word documents, photos, and entire folders of old work. It’s typically a ton of data. Since we usually backup and save our data on auto-pilot, we might not realize just how much has been re-copied and re-saved. Over time, our data storage becomes unnecessarily burdened with redundant copies of data, costing money as data requirements grow […]
The Best Ads We’ve Seen on TikTok + Why They Made Us Tap the Link
Believe it or not, TikTok users aren’t opposed to ads — they just have high expectations for them. The most successful ones are quirky, creative, and entertaining — almost a reflection of the platform itself. When brands take the time to understand TikTok, it becomes much easier to develop concepts, jump on trends, leverage effects and audio, and, ultimately, connect with an audience. So, to help you hit the right note, we’ve compiled a list of the best ads on TikTok to inspire your next campaign. 1. DoorDash “I want to show you how I was able to afford AirPod […]
TikTok Update Will Restrict Live Streaming To Adult Hosts via @sejournal, @BrianFr07823616
In a move intended to improve community trust and safety, TikTok is updating its livestreaming functionality to restrict hosting to users aged 18 or over. The post TikTok Update Will Restrict Live Streaming To Adult Hosts appeared first on Search Engine Journal.
How To Leverage Amazon Prime Day To Grow Sales – Ep. 289 via @sejournal, @lorenbaker
How can you maximize Amazon Prime Day sales? How can you benefit from Prime Day if you’re not on Amazon? The post How To Leverage Amazon Prime Day To Grow Sales [Podcast] appeared first on Search Engine Journal.
5 Trending Topics Brands Leveraged in 2022 [+ How They Did It]
As we head toward the end of 2022, it’s time to look back at examples of brands that have successfully “newsjacked” a trend. In this article, we’ll cover some of the top trending topics of the year and the brands that took them on. 1. Popeyes In late September, artist Rihanna announced via Instagram that she would be performing at the Superbowl. The image, which confirmed earlier speculations of the singer’s participation, quickly made its rounds. Wasting no time, Popeyes then shared its own version of the popular image just one day later. Popeyes is one of the few brands […]
What Help Scout’s VP of Brand Considers When Promoting Individual Contributors & People Managers [+ How These Promotions Differ]
There are plenty of perks to getting promoted. Beyond a salary increase, a promotion typically means more influence on your team, more autonomy, and more control over your day-to-day tasks. But to get promoted, you need to do more than just perform well in your current role. You also need to demonstrate new skills that will help you succeed in the next role. Whether you’re an individual contributor (IC) or people manager looking to get promoted, you’re in luck. Here, I spoke with Help Scout’s VP of Brand, Kristen Bryant Smith, to learn what she looks for when promoting both ICs and […]
SEO Strategy For Recurring Events, Seasonal Sales & Pop-Up Stores via @sejournal, @LWilson1980
Not sure how to differentiate your SEO strategy for seasonal events? Be among the first to identify future user intent to dominate in the SERPs. The post SEO Strategy For Recurring Events, Seasonal Sales & Pop-Up Stores appeared first on Search Engine Journal.
Information Retrieval: An Introduction For SEOs via @sejournal, @TaylorDanRW
Discover what it means and how it can help you optimize web pages for ranking performance and analyze algorithm changes and SERP updates. The post Information Retrieval: An Introduction For SEOs appeared first on Search Engine Journal.
NFTs create a more frictionless experience for collectors, says RTFKT co-founder
Cointelegraph spoke with Steven Vasilev, the co-founder of RTFKT, to learn more about how NFCs and NFTs can be used together to create better user experiences.